BannerWomen Network

Aug 3, 1999

BannerWomen is a collection of sites that attract women. To join, sites have to attract at least 80 percent women. Most of the members attract an even higher percentage of females, according to the company. This translates into a very effective targeting mechanism for our advertisers who wish to reach women across a variety of sites.

BannerWomen offers two levels of membership. Standard Membership includes members that maintain the BannerWomen code on a secondary Web page and Plus Membership includes sites that maintain the BannerWomen code on their homepage.

BannerWomen allows advertisers to not only target "just women" but certain types of women. This is done by categorizing each member site of the BannerWomen network in a category (for example, fashion, food, community, computers, arts, etc.).

In addition to promoting other sites in the Banner Women Network, paying advertisers can choose a campaign per banner impression, per banner click-through, or per inquiry. BannerWomen distributes a percentage of the campaign moneys to each affiliate involved in the campaign (if an advertiser choose "untargeted", all affiliates may be involved). The revenue-sharing rate ranges from 25 percent to 70 percent.

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