i-traffic helps e-commerce leaders maximize ROI from online marketing programs.

The firm relies on the "3A's" to drive new customers to its clients: advertising, alliances, and affiliates.

Services offered by i-traffic include strategic planning, creative (banners, buttons, bridge pages, rich media, email, etc.), promotions, media planning and buying, analysis and reporting, test coordination, and ROI optimization.

i-traffic customizes its services around the unique interactive direct marketing needs of each client, while building standardized, cost-saving processes for use across clients.

The agency serves as the exclusive online media, creative and strategic planning agency for some of the Internet's leading marketers, including Bertelsmann (Doubleday Book Clubs), Beyond.com, ConsumerInfo.Com, Disney Online, ESPN.com, SelfCare, USA Networks Interactive (Internet Shopping Network, FirstAuction), among others. i-traffic has full-service offices on both coasts and a staff of over 100. Its corporate headquarters are based in New York with a West Coast presence in San Francisco.

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