G2 Platform

By , August 4, 2000

Accrue Hit List is a Web analysis solution that provides comprehensive analysis of both online and offline data in near real time. Hit List helps optimize the effectiveness of Web initiatives, make merchandising decisions based on data stored enterprise-wide, and directly increase revenue and customer satisfaction.

Hit List reports combine Web-based visitor and traffic information with enterprise data from any number of databases to provide enterprise-wide perspectives. These capabilities allow users to understand customer insights without having to suffer the expense and delay of having information systems (IS) staff create fixed reports. With Hit List, analysts can create more powerful campaigns, optimize the effectiveness of content and services, and directly impact the bottom-line.

More than 80 reports are provided with the product, and users can build custom reports utilizing more than 375 data elements. Among the uses for Hit List's reports:

Optimize advertising and partnering arrangements based on traffic, CPM, or revenue measures
• Understand which search engines and portals are referring qualified prospects to a site
• Maintain analytic flexibility by including any enterprise data source onto custom reports without having to involve IS
• Recognize effective/ineffective content -- which pages cause visitors to hit the browser "Stop" button and/or exit from the site
• Identify key factors that cause a visitor to execute a sales transaction on a Web site
• Recognize external content (banner ads, directory listings, etc.) is the most effective in driving visitors to a Web site.

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