Nielsen//NetRatings

The Nielsen//NetRatings Internet Audience Measurement Service provides advertisers, site publishers, and media planners with detailed Web site activity and comprehensive ad banner reporting for use in competitive research, post-buy and creative analysis.

Nielsen//NetRatings provides three levels of audience information:

1. comprehensive traffic measures for web sites (by property, domain and unique site)
2. audience exposure and response to ad banners (by advertiser, site and banner) and
3. audience demographics linked directly to site and advertising data.

Ease of use and flexibility are built into the reporting interface, allowing extensive drill-downs and custom queries on-the-fly. The company's syndicated Audience Measurement service delivers weekly and monthly reports online so that users always have access to the most up-to-date audience information possible.

Nielsen//NetRatings offers the following reports:

• WEB SITE REPORTS
  • Top Web Sites by Property
  • Top Web Sites by Domain
  • Top Web Sites by Unique Site
  • Top Web Sites by Category
• BANNERTRACK REPORTS
  • Top Banner Ads by Impression
  • Advertising by Domain
  • Advertising by Company
• AUDIENCE SUMMARY REPORTS
  • Audience Profile
  • Daily/Hourly Traffic
  • Average Usage
  • AOL Online Service Usage
• SELECT VIEWS REPORTS
  • Demographic Targeting by Site
  • Audience Profile by Site
  • Unduplicated Audience by Site
  • Demographic Targeting by Banner
  • Audience Profile by Banner

Nielsen//NetRatings also offers an E-Commerce Strategies Service aimed at helping e-commerce companies understand the complex world of e-commerce, with an emphasis on retail, vertical markets, and customer service issues. Some of the research includes customer conversion data, referral traffic data, comparison shopping, and loyalty analysis. This service comprises data, analyst consulting time, and analytical reports.