ComQUEST

ComQUEST is a Canadian firm that offers a suite of research products specifically designed to measure the new media.

ComQUEST's new media product offerings include CyberTRENDS, WEBasics, and Cyberpanel®.

ComQUEST's CyberTRENDS report delivers the latest data on Canadian Internet trends and their implications. Produced each quarter, its the most up-to-date source of information available to help clients develop effective Internet strategies.

CyberTRENDS interviews approximately 6,000 Canadian adults (1,500 per quarter) to obtain information crucial to the Internet decision-making process. The CyberTRENDS interviews reveal the reach of the Internet and the Web among Canadian adults, including usage trends by location (home, work, other); complete demographic breakdown and analysis; a geographic analysis of usage; online purchase patterns; recent usage trends and their implications; and 12-month forecasts on Web usage.

Each CyberTRENDS report also includes a detailed analysis of a key concern to Canadian Internet marketers, such as two-year historical comparisons; how the Web has influenced traditional media habits; Internet advertising; and the barriers and benefits of e-commerce.

An annual subscription to CyberTRENDS is available for $5,000, and includes four quarterly reports as well as a yearly review and outlook. CyberTRENDS also offers businesses additional proprietary questions that can deliver supplementary information specific to your products or services ($1,000 per question, per quarter).

ComQUEST's BBM WEBasics verifies the traffic on Web sites. WEBasics is tailored to meet the needs of

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