Millward Brown IntelliQuest
The company's proprietary research services provide technology marketers with statistically valid market input into virtually any significant marketing decision. These highly customized services leverage IntelliQuest's worldwide data gathering and proprietary sampling capabilities to create competitive advantages for companies who understand the importance of obtaining broad and in-depth market input.
Additionally, IntelliQuest's proprietary research can employ The IntelliQuest Technology Panel, a large, global source for pre-profiled and recruited purchasers and users of technology products and services. This sample source allows clients to reach even low-incidence, hard-to-find segments that would ordinarily require extensive and costly pre-screening to locate. By pre-identifying and recruiting thousands of respondents in the United States and in Europe, the Technology Panel has eliminated a significant amount of time and money associated with finding technology-product users and purchasers.
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