NPD offers businesses a full spectrum of marketing information options, from industry tracking to custom solutions, including a number of services focusing on the Internet.

NPD's Online Panel is a group of online consumers who participate in surveys on the Web. They are notified by email that they have surveys waiting, and then visit NPD's site to complete the questionnaires. NPD already has a wealth of background information on all of our panelists.

NPD's SiteSelect program consists of offering a random selection of Web users who visit a client's site an invitation to participate in a survey that profiles them according to the client's specifications. SiteSelect has the ability to gather marketing research data directly from the client site, using a randomly selected sample of site visitors.

SiteSurfer is NPD's online "mystery shopping" program for monitoring a site. One of the most effective ways in which to gauge a client's image with consumers and assess the competition, SiteSurfer can provide clients with the data needed to make strategic business decisions.

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