PostMasterDirect guarantees that every name on its lists belongs to an Internet user who has come to its network of more than 175 partner sites and signed up to receive commercial email messages about topics of interest.

The company's unique double opt-in system ensures that no Internet user will ever be signed up without his knowledge or consent.

PostMasterDirect has more than 3,000 topical lists and 3 million unique names for advertisers to choose from. For as little as 10 cents a name (a $400 minimum order), users can rent one of the opt-in email lists -- and have their message sent for free.

According to the company, marketers that have used PostMasterDirect have generated response rates as high as 5-15 percent and sales as great as $50,000 in a single day.

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