The YesMail Network
The network allows direct marketers to send highly targeted messages to the YesMail Network, which provides access to more than 5 million members through its proprietary database and other industry databases.
YesMail's proprietary technology targets the interests of members and matches the most responsive consumers with promotional messages from marketers. YesMail then tracks and reports the results in real time.
The network's eTarget is a powerful audience selection tool that works with personal interest information collected from YesMail members.
The features of this tool include:
- Audience Selection:
- Select an audience by searching for a category/characteristic
- Thesaurus to recommend related categories/characteristics on search results
- Shopping cart system to build and review audience
- De-duplicate or create intersections of audience segments
- Maintain running totals of counts and audience price
- Spread a target audience size over selected categories by flat or weighted percentages
- Save selected audiences
- Edit saved audiences
- Program Delivery
- Collects basic descriptive information about the program
- Group programs by campaigns
- Allows for creation of message content in variety of formats (Text, HTML, AOL HTML)
- Preview message before sending
- Collects delivery timing information
- Allows for specification of multiple action tracking rules (used by eTrack)
- Collects payment information by credit card or house
- account Saves programs
- Releases programs for execution
- Automatically generates completion notices
Its features include:
- Define a series of actions to track
- Generate code for each of the action pages on a web site
- Allow marketer to cut and pastes code into the site, runs autotest to ensure proper installation of action code
- Online analysis reports
- Store reports in a secure area
- Store historical program information
- Save customer lifetime value and other success metrics for use in analyzing the ROI of your program
- Number sent
- Number and percent delivered
- Number and percent taking action
- ROI per action point
- Response rates show how the program ran over time
- Cost to acquire customers
YesMail's eCampaign allows for sophisticated automatic responses to programs run on the YesMail Network.
eCampaign works with the tracking points set up in eTrack to define a series of responses to be sent based on whether or not there is an action taken by a member at each tracking point.
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