The company rents opt-in lists from more than 50 categories at a cost of $.10 to $.20 per subscriber. BlanketMail also has a partner program that offers sites that help build BlanketMail's subscriber numbers a 50/50 revenue split.
BlanketMail.com offers lists on such subjects as Astrology, Debt Consolidation, IT Professionals, Mutual Funds, and Parenting.
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