Web Ad.vantage
Among the online marketing techniques used by Web Ad.vantage are:
- Site Linking -- through research and an extensive library of site linking resources, Web Ad.vantage will find Web sites that complement a client's.
- Search Engine Optimization -- especially appropriate for Web sites with unique products or services for whom a high ranking in a search engine query is essential. Web Ad.vantage can conduct quarterly reviews of a site and implement changes that can help enhance rankings in the Top 10 search engines.
- Hard Marketing -- marketing that is purchased outright, including banners, advertorial placements, opt-in emails, Web site sponsorships, and contests and promotions.
- Content Creation and Online PR -- A highly effective way to market a Web site, paying little or nothing for the exposure. Services can include copywriting, newsletter creation, forum and newsgroup participation, and solicitation of the online press.
- Web Site Announcements -- from simple direct mail postcards to Web-oriented ad specialty give-aways to press releases.
- Offline Public Relations
- Traditional Advertising -- guarantees exposure; Web Ad.vantage can help clients create a traditional advertising campaign specifically geared towards promoting a Web site.
- Direct Marketing - marketing mailers, coupons, rebates, customer incentives
- Special Events - utilize trade shows, product kick-offs, seminars, sales meetings, in-store demos and parties to promote a site.
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