Nielsen//NetRatings AdRelevance

Nielsen//NetRatings AdRelevance provides the advertising and media buying and selling communities with tracking tools to help them effectively measure and research online advertising campaigns.

The service tracks data 24 hours a day/seven days a week, allowing subscribers to access the information in real time. Features include tracking features include the following:

* Ad expenditure measurement across 16 different forms of media. This add-on service was developed in conjunction with Nielsen Monitor-Plus.

* Real-time measurement of sponsored links by keyword across 23 top search engines, delivering a comprehensive measurement of keyword sponsored listings in the industry.

* Measurement of numerous formats, including those offered by Unicast, Eyeblaster, Shoshkele, PointRoll, Bluestreak, Enliven, Klip-Mart, EyeWonder and all generic Flash forms.

* Registered Area and Sub-site Tracking with AdRelevance's Cloudprober sampling methodology.