comScore Media Metrix
Aug 4, 2004
comScore Media Metrix, the audience measurement division of comScore Networks, provides Internet audience measurement for advertising agencies, publishers, marketers and financial analysts. Using proprietary, patent-pending data collection technology and Random Digit Dial (RDD) methodology, comScore Media Metrix products offer the following:
Metrics detailing online media usage for home, work and university audiences
Online visitor demographic analysis
Online buying power metrics to segment audiences based on actual consumer purchases
Detailed measurement of 101 U.S. local markets
Qualitative consumer information, integrated with passively captured online usage data
Measurement of key ethnic segments such as the fast-growing Hispanic population
Global audience measurement in dozens of countries
A content classification system and reporting structure available for online media.
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