Urchin
Urchin 6 is available as an on-demand service, with Urchin handling the IT, or as log analysis software, so you can run it in-house.
Features include:
- Site overlay. Visualize click paths, conversion metrics, and more for your links by browsing your site.
- Geotargeting. Find out where your visitors come from and which markets are the most lucrative.
- Keyword analysis. Compare conversion metrics for every keyword, cost per click and organic, on Google, Overture, FindWhat, and others. Urchin suggests keywords to buy.
- Funnel optimization. Eliminate bottlenecks to conversion and reduce abandonment.
- E-mail reports. Urchin can automatically email periodic reports.
- Advanced visitor segmentation. Compare visitor behavior by geographic location, new versus returning visitor, language preference, and more.
- Content optimization. Optimize your Web site for the right browser and software platforms, track internal search behavior, and examine content interactions on your site.
- A/B testing. Test and optimize creative content for banner ads, email, keywords, and more.
- E-commerce analytics. Tie transactions to campaigns and keywords, get loyalty and latency metrics, find revenue sources, and dive deep into product merchandising analytics.
- Complete conversion metrics. See return on investment (ROI), revenue per click, average visitor value, and more.
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