Urchin

By , October 20, 2004

Urchin 6 is available as an on-demand service, with Urchin handling the IT, or as log analysis software, so you can run it in-house.

Features include:

Site overlay. Visualize click paths, conversion metrics, and more for your links by browsing your site.
Geotargeting. Find out where your visitors come from and which markets are the most lucrative.
Keyword analysis. Compare conversion metrics for every keyword, cost per click and organic, on Google, Overture, FindWhat, and others. Urchin suggests keywords to buy.
Funnel optimization. Eliminate bottlenecks to conversion and reduce abandonment.
E-mail reports. Urchin can automatically email periodic reports.
Advanced visitor segmentation. Compare visitor behavior by geographic location, new versus returning visitor, language preference, and more.
Content optimization. Optimize your Web site for the right browser and software platforms, track internal search behavior, and examine content interactions on your site.
A/B testing. Test and optimize creative content for banner ads, email, keywords, and more.
E-commerce analytics. Tie transactions to campaigns and keywords, get loyalty and latency metrics, find revenue sources, and dive deep into product merchandising analytics.
Complete conversion metrics. See return on investment (ROI), revenue per click, average visitor value, and more.