Yesmail

Nov 1, 2004

InfoUSA's Yesmail offers a suite of email marketing applications and data solutions. The combination of its ASP-based applications and menu of expert client services enable clients to go from self-service to full-service or any point in between, at any point in the relationship.

Some of Yesmail's offerings:

Yesmail Enterprise. Yesmail Enterprise is a CRM email marketing and analytics Web-based application, designed for "high permutation marketers," who have hundreds of thousands of customers, large purchase and behavioral data sets, large numbers of SKUs or product offerings, and a high frequency of customer transactions or interactions.
Yesmail Professional. Yesmail Professional is a full-featured ASP solution geared to marketers with growing email marketing requirements and limited resources, who value ease of use and want to operate in a self-serve mode.
Yesmail Data Solutions. As part of infoUSA and Donnelley Marketing, Yesmail can offer a suite of data solutions designed to help marketers maximize their return on their email database assets via a three-step process:
1. Cleanse: Complainer suppression, ECOA, and list hygiene
2. Grow: E-mail append, list rental, and coregistration
3. Enhance: Data append and postal address append

Yesmail offers solutions to help clients leverage email, data, and relationship marketing best practices to improve ROI. These services fall into three main buckets:

Deliverability:
- Advanced deliverability monitoring
- Complainer suppression
- Reserved IP
Program optimization:
- Program performance analytics
- Messaging, segmentation, and personalization strategy
- Profiling and modeling
- Database maintenance
Message management:
- Message production
- Message QA
- Message scheduling
- Technical support