Yesmail

By , November 1, 2004

InfoUSA's Yesmail offers a suite of email marketing applications and data solutions. The combination of its ASP-based applications and menu of expert client services enable clients to go from self-service to full-service or any point in between, at any point in the relationship.

Some of Yesmail's offerings:

• Yesmail Enterprise. Yesmail Enterprise is a CRM email marketing and analytics Web-based application, designed for "high permutation marketers," who have hundreds of thousands of customers, large purchase and behavioral data sets, large numbers of SKUs or product offerings, and a high frequency of customer transactions or interactions.
  
  
• Yesmail Professional. Yesmail Professional is a full-featured ASP solution geared to marketers with growing email marketing requirements and limited resources, who value ease of use and want to operate in a self-serve mode.
  
  
• Yesmail Data Solutions. As part of infoUSA and Donnelley Marketing, Yesmail can offer a suite of data solutions designed to help marketers maximize their return on their email database assets via a three-step process:
  
  
  1. Cleanse: Complainer suppression, ECOA, and list hygiene
     
     
  2. Grow: E-mail append, list rental, and coregistration
     
     
  3. Enhance: Data append and postal address append

Yesmail offers solutions to help clients leverage email, data, and relationship marketing best practices to improve ROI. These services fall into three main buckets:

• Deliverability:
  
  
  • Advanced deliverability monitoring
    
    
  • Complainer suppression
    
    
  • Reserved IP
  
  
• Program optimization:
  
  
  • Program performance analytics
    
    
  • Messaging, segmentation, and personalization strategy
    
    
  • Profiling and modeling
    
    
  • Database maintenance
  
  
• Message management:
  
  
  • Message production
    
    
  • Message QA
    
    
  • Message scheduling
    
    
  • Technical support

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