PointRoll

By , November 8, 2004

PointRoll offers several rich media ad formats:

• FatBoy: A mouse-over activated expanding banner that exposes multiple message panels.
  
  
• TomBoy: A page-based ad that can be created with any Web design tool, delivered in any existing ad space, and served on virtually any Web site worldwide.
  
  
• BadBoy: A FreeForm ad that floats for a pre-set period of time or can be sent packing via a user prompt in the top corner of the page. After the ad plays, it becomes a FatBoy.
  
  
• TowelBoy: An expandable ad upon initial page load, exposing the user to a larger HTML, GIF, or Flash message space. The ad automatically snaps back to a standard unit size, which the user can mouse-over to view the larger message again.

PointRoll also provides a selection of services to help build ad units. Once the ad is running, PointRoll offers services o help achieve the highest results:

• Post-launch analysis and consultation
  
  
• AdTracker training
  
  
• Understanding of the advanced metrics associated with PointRoll ad units
  
  
• Creative updates to adhere to time-specific content or other necessary changes

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