CheckM8
Online ad-manager CheckM8 offers ad serving and rich media to advertisers. AdVantage, its ad-serving platform, helps manage discrepancies, administer user experience, and apply internal rich media capabilities. Its capabilities include:
- Product planning and yield management so publishers can track, compare, and optimize ad inventory value
- A data collection methodology that helps publishers forecast inventory availability
- Smart tagging technology that provides publishers with flexibility and efficiency in deploying ad units on their pages
- A format management module that allows publishers to set and enforce user experience policies and rich media caps across their network
- Rich media design and production environment that allows publishers to internally produce and serve any rich media format
- Trafficking processes to help speed up campaign management and minimize trafficking errors
Rich Media Manager (RMM) enables publishers and agencies to bring the rich media process in-house. It facilitates the production, management, serving, and tracking of rich media through one solution. RMM provides the ability to:
- Design and customize ad formats or choose from predefined rich media formats.
- Import a format, swap the creative, and implement.
- Access simulation and mockup tools.
- Create and sell unique rich media formats.
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