CheckM8

By , November 9, 2004

Online ad-manager CheckM8 offers ad serving and rich media to advertisers. AdVantage, its ad-serving platform, helps manage discrepancies, administer user experience, and apply internal rich media capabilities. Its capabilities include:

• Product planning and yield management so publishers can track, compare, and optimize ad inventory value
  
  
• A data collection methodology that helps publishers forecast inventory availability
  
  
• Smart tagging technology that provides publishers with flexibility and efficiency in deploying ad units on their pages
  
  
• A format management module that allows publishers to set and enforce user experience policies and rich media caps across their network
  
  
• Rich media design and production environment that allows publishers to internally produce and serve any rich media format
  
  
• Trafficking processes to help speed up campaign management and minimize trafficking errors

Rich Media Manager (RMM) enables publishers and agencies to bring the rich media process in-house. It facilitates the production, management, serving, and tracking of rich media through one solution. RMM provides the ability to:

• Design and customize ad formats or choose from predefined rich media formats.
  
  
• Import a format, swap the creative, and implement.
  
  
• Access simulation and mockup tools.
  
  
• Create and sell unique rich media formats.

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