Rydium

Jan 14, 2005

Rydium was founded in 1999 to provide branding and direct response advertising opportunities across a group of niche content online publishers.

The Rydium Network provides a cost-effective way for advertisers to place ads online and publishers (Webmasters) the opportunity to make money through targeted advertising on their Web sites. It's a group of publishers considered to be Rydium's top-tier, best-performing Web sites. Rydium promotes and works with each one individually, giving advertisers and publishers top opportunities. Vertical markets offered are technology, gaming, wireless, shopping, entertainment, and sports. Campaigns exist in a broad range of formats and sizes, with various goals and requirements. The company matches content orientation and audience of your site to the right advertisers.

Rydium Reach provides a single point of contact where advertisers can place their advertising campaigns across multiple Web sites. It provides access to a more mainstream audience and offers mass reach. The network is cost-effective and is optimized based on your ROI goals. Ad buys on Rydium Reach are targeted on ROI performance, not by sites or categories. Publishers can remain anonymous while advertisers can achieve cost-effective media placements.

Rydium Reach specializes in 468 x 60, interstitials, standalones, and coregistrations. It's flexible, to react to the ever-changing trends of the Internet. By creating a service that's flexible and efficient, Rydium can meet advertisers' goals, and build and retain relationships.

Rydium Reach currently serves over 1 billion banner impressions and more than 135 million pops monthly.

Rydium Reach takes a proactive approach to sourcing new inventory and can buy inventory on a set rate or rev-share basis. Suppliers should have no less than 5 million page views a month and no less than 200,000 unique users a month.

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