and the Winners are...

The ClickZ Marketing Excellence Awards recognize the technologies, companies, and campaigns that made a positive difference in the online marketing industry in 2004, moving the industry forward by providing brilliant examples of what can be accomplished.

Winners and finalists were nominated and selected by ClickZ readers and editors in online voting. Thanks to all who participated!

What technologies, campaigns, and innovations jump-started online marketing last year? Your votes have been tallied.

Marketing Innovation of the Year: Subservient Chicken (Crispin, Porter + Bogusky for Burger King)

Marketing Technology

Best Ad-Server:
24/7 Real Media
Finalists: Atlas (aQuantive)
DoubleClick DART

Best Behavioral Targeting Technology/Product:
Insight ACT (24/7 Real Media)
Finalists: Claria
TACODA Audience Networks

Best Rich or Streaming Media Technology/Product:
DoubleClick DART Motif
Finalists: Full Video Banner Ad Format (EyeWonder)
Unicast Advertising (Viewpoint)

Best Optimization Technology/Product:
WebPosition
Finalists: icrossing
Wordtracker