Feedback for: Behavioral Targeting in Asia

By David Rittenhouse, The ClickZ Network, Mar 23, 2006
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Readers Write in About:
Behavioral Targeting in Asia by David Rittenhouse

I totally agree other areas of the industry must be developed before behavioral targeting in Asia.

There are a few more problems I'd like to point out:

  • Most Asian cities are very compact. You can find what you need just a few blocks away, taking away the incentive to shop online.

  • The largest chunk of the Asian market, China, is still developing its credit card system. Without credit cards, it's hard to shop online. E-commerce is a large part of online advertising.

Philip Wu


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