Christopher Saunders
Recent articles by Christopher Saunders
WebTrends Dives into Search Engine Marketing -
Site marketers could be buying two key tools from NetIQ, as the Web analytics player adds WebPosition Gold to its lineup. Apr 6, 2004
WSJ, InfiniteAgent Launch News Bot -
WSJOnline looks to sell subscriptions -- and includes in-line ads. May 8, 2003
CoolSavings Launches Ad Network -
The effort seeks to woo CPG advertisers with wider distribution of the firm's coupons. Oct 28, 2002
IAR Bits and Bytes -
NetIQ offers Dreamweaver plug-in; P&G Tweaks Web media buying; Yahoo! to promote 'Charlie's Angles' sequel. Oct 28, 2002
MSN Ads Anger NYC -
Following in the footsteps of IBM's gaffe last year, Microsoft is ordered to end its guerilla marketing campaign for MSN 8. Oct 25, 2002
E-Mail Works for Direct Marketing -
Studies are showing that response rates are growing. Oct 25, 2002
Missouri Eyes "Do Not E-Mail" List -
Two state legislators say they want to adapt telemarketing laws to the Internet. Oct 25, 2002
MSN, AOL Rally, Rage as Second "8.0" Launches -
The two competitors square off with dueling press releases, with this week being Microsoft'sturn to shine -- and dish dirt. Oct 24, 2002
DMA: Mailers Turning to Internet -
Although it remains fairly immature, offline direct marketers are increasingly dabbling in e-mail -- and impacting postal mail volumes. Oct 22, 2002
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