Christopher Saunders

Recent articles by Christopher Saunders

WebTrends Dives into Search Engine Marketing
Site marketers could be buying two key tools from NetIQ, as the Web analytics player adds WebPosition Gold to its lineup. Apr 6, 2004

Free 'Expressions' No More
AOL is charging for its AIM skins. May 12, 2003

WSJ, InfiniteAgent Launch News Bot
WSJOnline looks to sell subscriptions -- and includes in-line ads. May 8, 2003

CoolSavings Launches Ad Network
The effort seeks to woo CPG advertisers with wider distribution of the firm's coupons. Oct 28, 2002

IAR Bits and Bytes
NetIQ offers Dreamweaver plug-in; P&G Tweaks Web media buying; Yahoo! to promote 'Charlie's Angles' sequel. Oct 28, 2002

MSN Ads Anger NYC
Following in the footsteps of IBM's gaffe last year, Microsoft is ordered to end its guerilla marketing campaign for MSN 8. Oct 25, 2002

E-Mail Works for Direct Marketing
Studies are showing that response rates are growing. Oct 25, 2002

Missouri Eyes "Do Not E-Mail" List
Two state legislators say they want to adapt telemarketing laws to the Internet. Oct 25, 2002

MSN, AOL Rally, Rage as Second "8.0" Launches
The two competitors square off with dueling press releases, with this week being Microsoft'sturn to shine -- and dish dirt. Oct 24, 2002

DMA: Mailers Turning to Internet
Although it remains fairly immature, offline direct marketers are increasingly dabbling in e-mail -- and impacting postal mail volumes. Oct 22, 2002

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