Archive for Christopher Saunders

1662 articles
Showing 1 to 20
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• WebTrends Dives into Search Engine Marketing
  Site marketers could be buying two key tools from NetIQ, as the Web analytics player adds WebPosition Gold to its lineup. Apr 6, 2004
• Free 'Expressions' No More
  AOL is charging for its AIM skins. May 12, 2003
• WSJ, InfiniteAgent Launch News Bot
  WSJOnline looks to sell subscriptions -- and includes in-line ads. May 8, 2003
• CoolSavings Launches Ad Network
  The effort seeks to woo CPG advertisers with wider distribution of the firm's coupons. Oct 28, 2002
• IAR Bits and Bytes
  NetIQ offers Dreamweaver plug-in; P&G Tweaks Web media buying; Yahoo! to promote 'Charlie's Angles' sequel. Oct 28, 2002
• MSN Ads Anger NYC
  Following in the footsteps of IBM's gaffe last year, Microsoft is ordered to end its guerilla marketing campaign for MSN 8. Oct 25, 2002
• E-Mail Works for Direct Marketing
  Studies are showing that response rates are growing. Oct 25, 2002
• Missouri Eyes "Do Not E-Mail" List
  Two state legislators say they want to adapt telemarketing laws to the Internet. Oct 25, 2002
• MSN, AOL Rally, Rage as Second "8.0" Launches
  The two competitors square off with dueling press releases, with this week being Microsoft'sturn to shine -- and dish dirt. Oct 24, 2002
• DMA: Mailers Turning to Internet
  Although it remains fairly immature, offline direct marketers are increasingly dabbling in e-mail -- and impacting postal mail volumes. Oct 22, 2002
• Search Engine Marketer, Ad Network Sues Google
  SearchKing charges that the search giant is playing favorites with Page Rank, though questions linger over its own methods. Oct 22, 2002
• IAB: Web Ad Spending Falls Again
  It's the seventh-straight quarter of declining industry spending, and leaders point to format clutter as a point for change. Oct 21, 2002
• Survey: E-Mail Works for Multi-Channel
  A DoubleClick study suggests that e-mail can impact offline sales. Oct 21, 2002
• DirecTV Broadband Pitches DSL
  The firm's ads will concentrate on services like VOIP and home networking to better sell the service. Oct 18, 2002
• Yahoo! Marketing Head Resigns
  After just over a year on the job, John Costello is departing for an offline gig. Oct 18, 2002
• Leo Burnett Merges Interactive, Direct Units
  A direct marketing and database veteran will oversee iLeo's U.S.units, including interactive shop Chemistri. Oct 17, 2002
• IAR Bits and Bytes
  Bigfoot Interactive debuts DREAM; BMWFilms.com preps for campaignrelaunch; Eyeblaster awards open. Oct 17, 2002
• Study: E-mail Efforts Can Impact Brand
  The quality of online marketing and CRM efforts have an effect on loyalty, open rates and brand favorability, according to research from Quris. Oct 16, 2002
• E-mail Efforts Can Impact Brand
  The quality of online marketing and CRM efforts have an effect on loyalty, open rates and brand favorability, according to research from Quris. Oct 16, 2002
• NetCreations Dives Into Append
  The company said its approach to the controversial process will protect users' privacy. Oct 16, 2002

1662 articles
Showing 1 to 20
Page: 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 77 78 79 80 81 82 83 84

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