Archive for Christopher Saunders

Showing 1662 items

• WebTrends Dives into Search Engine Marketing
  Site marketers could be buying two key tools from NetIQ, as the Web analytics player adds WebPosition Gold to its lineup. Apr 6, 2004
• Free 'Expressions' No More
  AOL is charging for its AIM skins. May 12, 2003
• WSJ, InfiniteAgent Launch News Bot
  WSJOnline looks to sell subscriptions -- and includes in-line ads. May 8, 2003
• CoolSavings Launches Ad Network
  The effort seeks to woo CPG advertisers with wider distribution of the firm's coupons. Oct 28, 2002
• IAR Bits and Bytes
  NetIQ offers Dreamweaver plug-in; P&G Tweaks Web media buying; Yahoo! to promote 'Charlie's Angles' sequel. Oct 28, 2002
• MSN Ads Anger NYC
  Following in the footsteps of IBM's gaffe last year, Microsoft is ordered to end its guerilla marketing campaign for MSN 8. Oct 25, 2002
• E-Mail Works for Direct Marketing
  Studies are showing that response rates are growing. Oct 25, 2002
• Missouri Eyes "Do Not E-Mail" List
  Two state legislators say they want to adapt telemarketing laws to the Internet. Oct 25, 2002
• MSN, AOL Rally, Rage as Second "8.0" Launches
  The two competitors square off with dueling press releases, with this week being Microsoft'sturn to shine -- and dish dirt. Oct 24, 2002
• DMA: Mailers Turning to Internet
  Although it remains fairly immature, offline direct marketers are increasingly dabbling in e-mail -- and impacting postal mail volumes. Oct 22, 2002
• Search Engine Marketer, Ad Network Sues Google
  SearchKing charges that the search giant is playing favorites with Page Rank, though questions linger over its own methods. Oct 22, 2002
• IAB: Web Ad Spending Falls Again
  It's the seventh-straight quarter of declining industry spending, and leaders point to format clutter as a point for change. Oct 21, 2002
• Survey: E-Mail Works for Multi-Channel
  A DoubleClick study suggests that e-mail can impact offline sales. Oct 21, 2002
• DirecTV Broadband Pitches DSL
  The firm's ads will concentrate on services like VOIP and home networking to better sell the service. Oct 18, 2002
• Yahoo! Marketing Head Resigns
  After just over a year on the job, John Costello is departing for an offline gig. Oct 18, 2002
• Leo Burnett Merges Interactive, Direct Units
  A direct marketing and database veteran will oversee iLeo's U.S.units, including interactive shop Chemistri. Oct 17, 2002
• IAR Bits and Bytes
  Bigfoot Interactive debuts DREAM; BMWFilms.com preps for campaignrelaunch; Eyeblaster awards open. Oct 17, 2002
• Study: E-mail Efforts Can Impact Brand
  The quality of online marketing and CRM efforts have an effect on loyalty, open rates and brand favorability, according to research from Quris. Oct 16, 2002
• E-mail Efforts Can Impact Brand
  The quality of online marketing and CRM efforts have an effect on loyalty, open rates and brand favorability, according to research from Quris. Oct 16, 2002
• NetCreations Dives Into Append
  The company said its approach to the controversial process will protect users' privacy. Oct 16, 2002
• DoubleClick, Macromedia to Collaborate
  The alliance continues efforts by the ad serving giant to keep DART up-to-speed. Oct 15, 2002
• DoubleClick Sees Continued Ad Market Weakness
  In a marked change from Yahoo!'s quarterly results, the company's executives predict 'a bottoming-out without a real recovery.' Oct 15, 2002
• AAAA to Take Up MediaPort Effort
  The trade association will push for XML-based standards for ad buying, selling and trafficking. Oct 14, 2002
• MSN to Drop $300 Million on New Campaign
  The biggest-ever spend for Microsoft's online service seeks to introduce a Pets.com-like spokes-critter. Oct 14, 2002
• U-Haul, 1-800 Contacts Join Anti-Pop-Up Bandwagon
  Two new Web sites are taking their complaints against pop-up advertisers and software firms responsible to the courts, as pressure on the providers increases. Oct 14, 2002
• Lessons From Yahoo!
  Will the portal's growth in advertising revenue extend to the rest of the online world? Oct 11, 2002
• 24/7 Real Media Releases Open Advertiser in U.S.
  After months of waiting, the new offering arrives and looks to unseat DFA. Oct 11, 2002
• Microsoft Campaign Promotes Office for Mac
  Despite some controversy, a new slate of ads attempts to pitch Office v. X to the folks who just love to hate Microsoft. Oct 10, 2002
• Study: Net Hurts Offline Communications, Media Use
  GartnerG2 lends more evidence that supports the trend, and spells troubling news for offline communications providers. Oct 10, 2002
• Weight Watchers Files Second Pop-Up Suit
  The company challenges another user of software-based pop-up advertising, as legal opposition mounts to Gator and its rivals. Oct 9, 2002
• Yahoo! Makes the Grade
  The portal posts a healthy third-quarter profit on the strength of its paid products and the rebound of some types of advertising. Oct 9, 2002
• IAR Bits and Bytes
  Amazon changes affiliate fee structure; LookSmart, InfoSpace sign Wisenut results deal; SideStep introduces ads. Oct 8, 2002
• Avesair Debuts SMS Ad Server
  The product aims to make marketing in the mobile arena function similarly to e-mail. Oct 8, 2002
• Hotwire in Hot Water Over Ads
  The Web travel player's advertising faces its second challenge in recent weeks. Oct 8, 2002
• comScore Bows Hispanic Web Measurement Service
  The effort comes as the latest indication of the demographic's growing importance to marketers. Oct 7, 2002
• Trilegiant, E-centives Strike Technology Pact
  The e-mail marketer is expected to benefit from Trilegiant's move from offline to online loyalty programs. Oct 4, 2002
• With Branding Campaign, Gateway Replaces Agency
  Arnell Group will take over from Siltanen/Keehn. Oct 4, 2002
• Troubled Qwest Pitches Service with Ads, Slogan
  The new message -- serving customers despite adverse conditions -- comes amid charges of accounting fraud. Oct 2, 2002
• UPS Joins Anti-Gator Fray
  The shipper has slapped the controversial pop-up ad firm with its latest lawsuit. Oct 2, 2002
• Cloning, MSN Style
  While officials maintain otherwise, the ISPs forthcoming upgrade will look a lot like well-known archrival's AOL experience. Oct 1, 2002
• Yahoo! to Offer Rich Media Microsites
  AdVision continues the portal's ad-enhancement efforts, while borrowing from an earlier, failed initiative. Oct 1, 2002
• Online Consumer Confidence, Spending Grows
  E-shoppers have not only increased the amount of money they are spending, they keep coming back for more. Oct 1, 2002
• PlaceWare Campaign Opens with Blast-From-the-Past Stunt
  The Webconferencing play seeks to make a name for itself with a gimmick from the dot-com era. Oct 1, 2002
• Overture, Microsoft Renew "Search Pane", Site Deals
  The deal broadens the paid listings provider's global footprint as international competition grows. Sep 30, 2002
• Study: Consumer Confidence in Internet Grows
  Good news for Web marketers and e-tail plays. Sep 30, 2002
• Study: E-mail to Double by 2006
  That means more spam, lower productivity, and potentially higher costs for enterprises, marketers and ISPs. Sep 27, 2002
• Buyout Offer Looms for MaxWorldwide
  An agitated investors group is looking to take control of the troubled ad seller. Sep 27, 2002
• E-mail to Double by 2006
  That means more spam, lower productivity, and potentially higher costs for enterprises, marketers and ISPs. Sep 27, 2002
• Survey: Marketing Technology Spending to Rise
  Focus on ROI will drive software spending despite current ad industry woes, according to Forrester and the ANA. Sep 26, 2002
• Liberty-Backed OpenTV Acquires ACTV, Wink
  The cable technology and programming giant reveals its plan for dominating interactive TV advertising and commerce. Sep 26, 2002
• IT Spending Up...Slightly
  Small gains in IT budget allocations are evident, particularly in the areas of hardware, optimization and CRM apps, and marketing. Sep 26, 2002
• Coupons to Power Dial Web Promotions
  The exclusive deal is good news in an otherwise troubled niche. Sep 26, 2002
• Hoover's, NYT to Promote Electronic Subscriptions
  The two companies will jointly market the Times' Electronic Edition and Hoover's business information service. Sep 26, 2002
• Web Heating Up for DTC Pharma Promotions
  A DoubleClick study tracks online ads' effectiveness for a drug manufacturer, while research firms gear up for ROI analysis. Sep 25, 2002
• Homestore Execs Plead Guilty as Reports Eye AOL
  America Online's cross-media deals could come under scrutiny as criminal charges are levied in the Web advertising and stock fraud scandal. Sep 25, 2002
• DoubleClick: Industry List Quality Declining
  Despite the waste, many marketers remain good at generating opens and sales. Sep 24, 2002
• Study: At-Work Web Audiences Buy More
  More evidence supports the attractive demographics of consumers who use the Internet at home and at the office. Sep 24, 2002
• Coke Continues "Idol" Sponsorship Online
  The campaign is the latest effort by the Atlanta-based beverage giant that ties together pop music and the Web. Sep 24, 2002
• WebSideStory Retools E-Commerce Service
  As demand increases for better ROI-tracking, the firm unveils a new version of its HitBox Commerce site analytics offering. Sep 24, 2002
• Unicast to Nix All But "Standard" Units
  The rich media ad firm said it's lining up publishing partners willing to accept only ads that meet its criteria. Sep 23, 2002
• Dentsu-Backed Harmonic Debuts Optimization Tool
  The offering comes amid a larger trend of companies working to better track and fine-tune marketing spending. Sep 23, 2002
• Toyota Gets Interactive with New 4Runner Campaign
  The effort will promote a made-for-TV adventure sports competition. Sep 23, 2002
• Palm Tweaks Brand Strategy
  The beleaguered handheld manufacturer looks to better segment its markets and bounce back from the slump in tech spending. Sep 23, 2002
• MSN Gets Rich
  The portal will begin selling Point-Roll and Eyeblasterinteractive ads, as another major media player seeks big bucks frommore prominent advertising. Sep 23, 2002
• Washingtonpost.com Throws Ad Dollars Behind Jobs Site
  The move seeks to stave off competition from HotJobs and Monster. Sep 20, 2002
• BT Spending Big Bucks on Broadband
  After a dismal year of debt-wrangling and restructuring, the company has high hopes forwiring Britain with ADSL. Sep 20, 2002
• AOL Taps RealNetworks for Streaming Ads
  The move expands America Online's efforts to deploy more enhanced advertising formats. Sep 19, 2002
• Survey: Consumers Don't Mistake Mail for Spam
  A new study from Harris Interactive suggests that while consumers hate spam, they still appreciate and respond to commercial e-mail marketing. Sep 19, 2002
• 24/7 Real Media Buys Wireless, Desktop Marketer
  NowMarketing will become associated with 24/7's iPromotions unit. Sep 19, 2002
• Consumers Don't Mistake Mail for Spam
  A new study from Harris Interactive suggests that while consumers hatespam, they still appreciate and respond to commercial e-mail marketing. Sep 19, 2002
• MindArrow Lands Rich Media E-mail Patent
  Seeking legal protections remains hot in the online ad sector, as Radical Communication's old application gets approval. Sep 18, 2002
• LookSmart Renews AltaVista, Expands MSN Deals
  The agreements continue as search engines jockey to lock in distribution agreements. Sep 18, 2002
• IAR Bits and Bytes
  UPN launches rich media ad campaign; Marketleap to resell Inktomi paid inclusion; Trend Micro to sponsor tournament; TMP Directional Marketing taps Trellix services. Sep 18, 2002
• AMD, Intel Launch New Campaigns
  The ads look to boost consumer and business demand for the companies' chips, amid continued woes in the semiconductor space. Sep 16, 2002
• Shatner Back in Priceline TV Spots
  Shades of 'Star Trek' and '2001: A Space Odyssey' permeate the company's first television work in more than a year. Sep 16, 2002
• WorldCom Looks to Undo AOL Ad Deal
  The move would save millions by canceling a year-oldadvertising agreement. Sep 16, 2002
• SparkLIST Questions Highlight Web Security Woes
  As the company and its customers investigate how spammers may have gotten e-mail addresses, mailers continue wrangling with larger issues. Sep 13, 2002
• AOL Names Cross-Media Marketing Head
  The company says the appointment is an indication of its continued confidence in joint on- and offline advertising deals. Sep 13, 2002
• IAR Bits and Bytes
  AOL to Promote 'Red Dragon;' 'McDonalds, ABC.com in Promo Deal;' 'Brilliant Digital: One Billion Served'. Sep 13, 2002
• Study: At-Work Internet Usage Increases
  That's good news for Web publishers and ad-sellers, who are pitching the workplace audience as the Internet's selling point. Sep 12, 2002
• In Varying Degrees, Web Sites to Go Dark for Sept. 11
  Publishers differ on how to observe the tragedy's anniversary while juggling advertising, but consensus remains on addressing the attacks' anniversary. Sep 11, 2002
• Coremetrics Offers Profitability Reporting
  It's the latest product update in the competitive site traffic metrics field, as players concentrate on tuning their solutions to provide more actionable data to clients. Sep 11, 2002
• IAR Bits and Bytes
  Engage Debuts PromoPlanner 2.0; Dutch ISP to Support Habeas; FusionQuest Launches Affiliate Solution. Sep 11, 2002
• Engage Reorganizes Finances, Executive Team
  A new CEO will oversee the company's emergence from under the CMGI umbrella. Sep 10, 2002
• Web Leads in Reaching Business Execs
  NetRatings, MORI Research and washingtonpost.com add to the body of research suggesting that the Internet is crucial in reaching at-work audiences. Sep 10, 2002
• MediaPort Closes Up Shop
  The failure comes in spite of support from the big ad agency groups, in another bust for the Internet-based media transaction niche. Sep 10, 2002
• E-Loan Bets on Television
  The online lender expands its cable ad campaign as financial dot-coms continue to show a willingness to spend on TV ads. Sep 10, 2002
• Study: Web Leads in Reaching Business Execs
  NetRatings, MORI Research and washingtonpost.com add to the body of research suggesting that the Internet is crucial in reaching at-work audiences. Sep 9, 2002
• Internet Ad Market Drags Down America Online
  Although the company as a whole will perform about as expected for 2002, predictions for America Online are sinking. Sep 9, 2002
• eUniverse Buys List Broker
  The acquisition of ResponseBase continues efforts to secure a wider distribution for the Web publisher's paid sites. Sep 9, 2002
• Study: 20% of U.S. Feels Web Is 'Essential'
  Internet media -- including the beleaguered streaming sector -- continues growing in importance to consumers, according to Arbitron and Edison. Sep 6, 2002
• 20% of U.S. Feels Web Is "Essential"
  Internet media — including the beleaguered streaming sector— continues growing in importance to consumers, according to Arbitron and Edison. Sep 6, 2002
• BMW Films Hit Hollywood, Courtesy of Microsoft
  The automaker will extend its brand and its BMWfilms.com effort to the silver screen, in connection with Microsoft's promotion of its new media format. Sep 5, 2002
• Knowledge Networks Lands $15.5 Million
  The financing comes amid growing competition in the crowded Web analysis space. Sep 5, 2002
• Ad-Heavy Sites Spur Consumer Ire
  Web surfers say they look down on brands that advertise on cluttered sites, according to a survey. Sep 4, 2002
• New AOL CEO Looks to Sweep Clean
  Changes will be made to America Online's ad sales organizations and its Business Affairs unit, according to the Journal. Sep 4, 2002
• Study: Pop-Ups Not So Prevalent
  They represent a minority of the Web's inventory, but eighty percent of all pop-up and -under ads are served by 3 percent of the Internet's advertisers. Sep 4, 2002
• WebSideStory Launches New HitBox
  The move comes as Web analytics players look to beef up ROI reporting. Sep 3, 2002
• Eddie Bauer Launches New Interactive Effort
  Designed by Avenue A and White Horse, the online ads come as the troubled retailer looks to reposition itself. Sep 3, 2002
• Study: Ad-Heavy Sites Spur Consumer Ire
  Web surfers say they look down on brands that advertise on cluttered sites, according to a survey by BURST! Media. Sep 3, 2002
• GoldenPalace.com Looks to Pro Racing
  The controversial advertiser -- notorious for tattooing boxers with its logo -- now will sponsor a pro stock car racing team. Aug 30, 2002
• IAR Bits and Bytes
  Dell launches BMW giveaway promotion; Thruport partners with UltraDNS; Univision and Verizon team for SuperPages.com expansion. Aug 30, 2002
• UK Regulator Fines Firm for SMS Ad
  A wireless marketer will be forced to pay up for an allegedly misleading campaign, as the threat for mobile spam grows. Aug 29, 2002
• Overture, InfoSpace in it for the Long Haul
  In its latest extension, the collaboration between the two search firms will continue into 2006. Aug 29, 2002
• Hollywood Media Exits Viacom Ad, Equity Deal
  The online entertainment information publisher will return about $49 million in unused advertising. Aug 29, 2002
• CMR: Web Ads Up From Last Year
  The interactive ad world might seem bleak at present, but online ads actually are faring better than last year at this time, according to the researcher. Aug 28, 2002
• Web Ads Up From Last Year
  The interactive ad world might seem bleak at present, but online adsactually are faring better than last year at this time, according to this research. Aug 28, 2002
• FEC to Look into Web Political Ad Restrictions
  The Federal Election Commission is likely to hear opinions onwhether -- and how -- a controversial campaign finance law applies toInternet advertising. Aug 28, 2002
• Oxygen.com Cuts; to Become Promotional Arm for TV Unit
  The women-focused Web portal loses staff and will undergo a drastic change in its mission. Aug 28, 2002
• DoubleClick Unveils List Management ASP
  ListDriver, targeted at list owners, brokers and managers, will integrate with DARTmail. Aug 27, 2002
• AOL Debuts Jeep Ads, As More Deals Come Under Scrutiny
  The campaign will promote Chrysler's vehicles, while new reports suggest that Oxygen Media also is being considered in AOL's internal accounting investigation. Aug 26, 2002
• DoubleClick Settles with States On Profiling
  The company concludes one of the final investigations into its privacy practices, and will open its database to profiled consumers. Aug 26, 2002
• Gateway Targets iMac With New Ads
  The effort looks to promote the Profile 4 by attacking a smaller player, as PC sales remain lukewarm across the board. Aug 26, 2002
• Experian Offers Credit Card E-mail Service
  The consumer data giant looks to move 'You've Been Pre-Approved!' mailings to the Internet. Aug 23, 2002
• Switchboard, AOL Tweak Marketing Deal
  The move is the second time that America Online has agreed to help out its troubled partner in the online yellow pages effort. Aug 23, 2002
• Mailshell Adopts "Trusted Sender" Technology
  It's the first time that a spam filter will use the service, and a validation for the e-mail marketing industry's efforts to regulate itself. Aug 23, 2002
• Report: WorldCom Deal At Heart of AOL Inquiry
  An online advertising-for-bandwidth agreement may have sparked concern about $49 million in potentially improperly booked revenue. Aug 22, 2002
• IAR Bits and Bytes
  GotMarketing launches Viral Module; IGN to debut video ads; E*Trade begins Rolling Stones promotion. Aug 22, 2002
• Warner Bros. Unleashes New Potter Efforts
  The studio looks to create an experience to woo new fans and encourage repeat visits. Aug 22, 2002
• Reuters, Multex in Joint Ad Deal
  Continuing moves by rival publishers to work together in a tough economic climate, the move will see the two companies together selling inventory on the Web sites of each. Aug 21, 2002
• Post-L90, eUniverse Again Tries Network Play
  Months after abandoning its plan to acquire L90, the Web publisher launches a unit to promote its clients and its paid sites via affiliates. Aug 21, 2002
• Isaacson to Leave AIM
  The DMA's Association for Interactive Marketing hunts for a new executive director. Aug 21, 2002
• DataLode to Message to Users' Desktops for HP
  The startup hopes to move from online warranties to marketing. Aug 20, 2002
• Travelocity to Market American Airlines Deals
  The agreement follows on a successful series of one-day promotions last year, and continued troubles in the air travel industry. Aug 20, 2002
• Web Incentive Marketers to Join Forces
  SilverCarrot aims to beef up its database by acquiring a smaller competitor, Milesource. Aug 20, 2002
• EarthLink to Block Pop-Ups, Promote Tool in New Ads
  The ISP will offer users an application that nixes pop-ups and pop-unders, and plans to highlight the service in its newest campaign. Aug 19, 2002
• Anti-Spam Start-up Habeas Debuts
  Borrowing on efforts begun by TRUSTe and MAPS, the new firm looks to provide verification for e-mail -- but could pose headaches for some marketers. Aug 19, 2002
• Study: Some Big Brands Get Domain Name Marketing
  A handful of major brands are proving to be adept in protecting their brand names from cybersquatters and ensuring consumers know where to find them online. Aug 19, 2002
• Lycos to Develop Own Paid Placement Listings
  The company will team with FindWhat, and follow in the footsteps ofOverture and Google. Aug 12, 2002
• Global Network Gunning for Patent Revenues
  The niche ad serving play is targeting advertisers, agencies,servers and newspaper Web site publishers. Aug 9, 2002
• LEGO Launches U.K. Online Campaign
  The children's toy manufacturer again looks to reach its target online. Aug 9, 2002
• AOL Taps Synergy Engine for Winamp Push
  By linking with MAD Magazine and other sister brands for the launch, the media conglomerate seeks to spread the new music player -- which could serve as a platform for new paid services. Aug 9, 2002
• Study: Banners Still Dominate in Europe
  Eighteen months after the IAB introduced larger ad formats, they still represent a slim share of online ads in Europe. Aug 9, 2002
• Nielsen to Track TiVo Use
  The researcher will monitor the impact that personal video recorders have on television watching, though full-fledged reporting presents greater difficulties. Aug 8, 2002
• IAR Bits and Bytes
  24/7 Real Media stung by Mail sale; ValueClick integrates BeFreeahead of schedule; iVillage looks to offline revenues. Aug 8, 2002
• FTC Opens Probe Into VeriSign Campaign
  The inquiry comes following four lawsuits and a U.S. Postal Inspection investigation. Aug 7, 2002
• WashingtonPost.com to Require User Info
  The move looks to better segment and target audiences for advertisers. Aug 7, 2002
• Vivendi Consolidates on 24/7 Real Media
  Gunning for profitability, the Web ad server continues its streak of wins. Aug 7, 2002
• Auto Companies Like Rich Media
  Automakers buy 10 times the rich media impressions than otherindustries, according to Nielsen//NetRatings. Aug 6, 2002
• Alloy Continues Buying Spree with YouthStream Purchase
  The move adds to the teen and young-adult marketer's cross-media portfolio of services. Aug 6, 2002
• Yahoo! Buys Stake in Sonera zed
  The move boosts Yahoo!'s wireless foothold in Europe. Aug 6, 2002
• New Verizon Ads to Promote Service Bundle
  Spots will feature The Beatles' 'All Together Now'. Aug 6, 2002
• Wink, Experian in iTV Data Deal
  The move links demographic and geographic data to specific households. Aug 5, 2002
• Lyris Acquires SparkLIST
  The move consolidates the e-mail ASP with its technology provider, which is looking to expand its list hosting business. Aug 5, 2002
• Study: Auto Companies Like Rich Media
  Automakers buy 10 times the rich media impressions than other industries, according to Nielsen//NetRatings. Aug 5, 2002
• Multi-channel Shoppers Actually Not So Hot
  Despite growing interest in building up bases of customers whoresearch online and shop offline, such consumers might actually not be worth the effort. Aug 2, 2002
• NetBank in Microsoft, Intuit Software Marketing Pacts
  The deals continue and launch new promotional deals in the wake of a period of expansion. Aug 2, 2002
• Study: SMS Marketing to Take Off
  U.S. mobile marketing will rival spending in Europe and Asia in 2006, according to Jupiter. Aug 2, 2002
• AOL Revving Up for Rich Media Ad Dollars
  America Online is hammering out the technical bugs and talking to clients about the first rich media ads on its proprietary service. Aug 1, 2002
• OPA: Paid Web Content Becoming Viable Revenue Source
  RealNetworks, WSJ.com, Match.com and Yahoo! emerge as the big winners as efforts to reduce dependencies on advertising begin to pan out. Aug 1, 2002
• Paid Web Content Becoming Viable Revenue Source
  RealNetworks, WSJ.com, Match.com and Yahoo! emerge as the big winnersas efforts to reduce dependencies on advertising begin to pan out. Aug 1, 2002
• Study: Multi-channel Shoppers Actually Not So Hot
  Despite growing interest in building up bases of customers who research online and shop offline, such consumers might actually not be worth the effort. Aug 1, 2002
• ABCNews.com Video Goes Premium
  The move follows CNN's lead as the media giants look to better monetize their online properties. Jul 31, 2002
• Lycos Taps MKTG to Rep Lists
  The move comes amid continued struggles by the ISP and portal play. Jul 30, 2002
• Verizon Adds Video to SuperPages
  The online yellow pages publisher is banking that streaming video will prove a lucrative value-add to its listings. Jul 30, 2002
• Major Sites Missing Out on B2B Ad Dollars
  Subscriptions, business services could prove a source for segmenting much-needed B2B audiences, according to GartnerG2. Jul 29, 2002
• Unicast Pitches "One-Stop Shop"
  The rivalry with Eyeblaster and Bluestreak mounts, as the creator of the Superstitial adds Ad4Ever 'takeovers' to its format roster. Jul 29, 2002
• iVillage to Quit Pop-Ups
  The company says its audience finds the format annoying -- and that it hurts advertisers' brands. Jul 29, 2002
• Bigfoot Interactive, Fujitsu in CRM Deal
  The arrangement could presage further alliances between CRM players and e-mail specialists. Jul 29, 2002
• Overture, LookSmart Continue Growth
  The two paid listings veterans post promising numbers, though the looming presence of Google and questions about fees could weigh on future performance. Jul 26, 2002
• Study: Google Tops in Brand Loyalty
  But the latest installment of Brand Keys' user surveys suggests that there's plenty of room for competition. Jul 26, 2002
• Palm, Pepsi in Back-to-School Promo
  The move comes as the PDA manufacturer seeks to widen its consumer base. Jul 25, 2002
• States Settle With Eli Lilly on Data Gaffe
  The pharmaceutical giant agrees to beefed-up data protection procedures. Jul 25, 2002
• Miller Launches Branded Calendar
  The effort seeks to insert the brewer's brand into consumers' planning for social outings. Jul 25, 2002
• Studies Tout Online Audiences
  DoubleClick and the OPA field research comparing Internet metrics to offline -- while illuminating lingering questions plaguing the Web sector. Jul 24, 2002
• Keylime Updates Web Analytics Tool
  Amid continuing competitive moves in the site tracking space, the ASP points to enhancements in its Web services support and impression tracking. Jul 24, 2002
• CoolSavings Begins Offline Direct Mailings
  The firm expects to roll out further combined on- and offline campaigns for clients. Jul 24, 2002
• Earthlink Wins $25 Million in Spam Suit
  Though it might never see the money, the ISP sees a victory in its attempts to thwart bogus and bulk e-mail offers. Jul 22, 2002
• Gateway Launches School-Focused Ads
  Following a lackluster quarterly performance, the PC maker turns its hopes to third quarter. Jul 22, 2002
• MSN, eDiets in $9 Million Ad Deal
  The advertiser makes its largest-ever buy. Jul 22, 2002
• IAR Bits and Bytes
  Magazine publishers promote electronic media kits; Solar Communications goes multi-channel; FindWhat continues profitable run. Jul 22, 2002
• Google Bumps Overture From Jeeves
  Ask Jeeves and Google anticipate $100 million in revenue coming from deal over three years. Jul 19, 2002
• Partner's Woes Prompt DoubleClick Asia Revamp
  Control will be offered to regional office heads due to the meltdown of Asiacontent.com. Jul 19, 2002
• Study: Major Sites Missing Out on B2B Ad Dollars
  Subscriptions, business services could prove a source for segmenting much-needed B2B audiences, according to GartnerG2. Jul 19, 2002
• CMR, comScore Extend Alliance
  A month after each made an acquisition, the two research playerslook to strengthen their ties. Jul 18, 2002
• Cox, McCann in iTV Ad Deal
  The deal will test VOD advertisements for advertisers including Coca-Cola. Jul 18, 2002
• Latinos Outpace Other Groups' Online Growth
  The ethnic group, a leader in key media technologies, is expanding at a rapid clip on the Internet, but a wide disparity remains between whites and everyone else. Jul 17, 2002
• Yahoo! Expands Real Estate Classifieds
  The deal with Cityfeet.com continues the portal's efforts to cushion itself from the soft media market. Jul 17, 2002
• ANA, 4As Launch Digital Ad Codes
  The advertising trade groups envision Ad-IDs being used in asset management, tracking and calculating ROI. Jul 16, 2002
• Latinos Outpace Other Groups' Online Growth
  The ethnic group is expanding at a rapid clip on the Internet, but a wide disparity remains between whites and everyone else. Jul 16, 2002
• Yahoo! Firms Up Rich Media Partnerships
  The move integrates Point-Roll, Eyeblaster, EyeWonder and Unicast into the portal's sales offerings and technology. Jul 15, 2002
• MindArrow in Merger Deal with Category 5
  The firm will be allied with Category 5's CaptureQuest e-mail subsidiary. Jul 15, 2002
• AIM 5.0 to Feature Themes, Bigger Ads
  The new version of AOL Instant Messenger incorporates animation and out-of-banner advertisements. Jul 12, 2002
• Judge Clamps Down On Gator
  The firm is slapped with a temporary injunction in the suit brought against it by leading Web publishers. Jul 12, 2002
• VeriSign Disputes Naviant Claim
  UPDATE: The announced deal had been positioned as a way to helpVeriSign better monetize its domain registration business. Jul 11, 2002
• Japan Takes Anti-Spam Steps
  The pressure tightens on unscrupulous marketers, as the Japanese government's efforts follow EUmoves to curb unsolicited commercial e-mail. Jul 11, 2002
• Slimmed-Down DoubleClick Turns Profit
  The seemingly good news continues from industry leaders -- but executives trim earlier expectations for coming quarters. Jul 11, 2002
• Optimum Online Launches New Ads
  Amid turmoil in the cable industry, Cablevision seeks to promote its Internet access unit with newofferings and new spots. Jul 10, 2002
• Monster Signs MTV, ADP Promotional Deals
  The moves, which will spawn a new TV ad and joint marketing alliance, seek to promotethe company's products for college students and HR departments. Jul 10, 2002
• Yahoo! Tops Estimates
  Paid listings, sponsored search and fee-based services help the industry bellwether return to profitability while online advertising remains sluggish. Jul 10, 2002
• Newspapers' Web Traffic Exploding
  The trend comes as Web publishers seek to pitch at-work audiences toadvertisers. Jul 9, 2002
• WSJ Career Site Inks Cross-Media Deal
  Dow Jones' foray into online recruitment will serve as the centerpiece of a new advertising agreement with Lucas Group. Jul 9, 2002
• Intel "Yes" Effort Pitches Itanium 2
  The giant in PC processors looks to new executions in its largest-ever ad campaign, supporting its foray into the enterprise market. Jul 9, 2002
• Yahoo!, SBC in Yellow Pages Deal
  The Web portal looks to boost local listings by tapping its partner for Internet access. Jul 8, 2002
• Study: Newspapers' Web Traffic Exploding
  The trend comes as Web publishers seek to pitch at-work audiences to advertisers. Jul 8, 2002
• PVR Users Skip 71% of Ads
  TiVo, ReplayTV and new software for PCs appear to be eroding television ad-watching -- which could in turn boost newer media models. Jul 3, 2002
• IAR Bits and Bytes
  AOL launches Circuit City, Target promotions; Tacoda receives ABCi OK; Classmates.com to launch TV show. Jul 3, 2002
• 24/7 Real Media Lands Financing
  In addition to reaffirming breakeven in fourth quarter, the company gets up to $7 million to act as a 'cushion.' Jul 3, 2002
• IAR Bits and Bytes
  Gator fingers NYT; RedSheriff opens system to ABCi; AOL Latin America signs PC marketing deal. Jul 2, 2002
• comScore to Expand Media Metrix
  The firm outlines plans to double the Media Metrix panel and incorporate its own technology. Jul 2, 2002
• DoubleClick Exits Media Business
  L90, renamed MaxWorldwide, will take over the DoubleClick Network in a deal worth up to $15.5 million. Jul 1, 2002
• Productized Rich Media Tops Plain Flash
  It's good news for publishers and third-party rich media vendors. Jul 1, 2002
• FTC Warns Sites on Paid Listings
  UPDATE: In response to advocates, the agency urges portals and search engines to better disclose advertising practices -- and warns of potential legal action. Jul 1, 2002
• Gator Fires Back at Pop-Up Lawsuit
  The big-name Web publishers 'want to slow the momentumof a competitor with a more effective advertising product,' said thecontroversial firm's CEO. Jun 28, 2002
• Major Web Publishers Sue Gator
  UPDATE: WSJ, Washington Post, NYT and others say the pop-up ad firm continues its wrongdoing, despite earlier promises to play nice. Jun 27, 2002
• Overture Continues Global Expansion
  The move will see French- and Japanese-language paid-search listings launching in coming months. Jun 27, 2002
• Study: Productized Rich Media Tops Plain Flash
  It's good news for publishers and third-party rich media vendors. Jun 27, 2002
• Survey: Online DM Spending to Rise
  Adding to promising predictions about the battered Internet sector, new research finds that e-mail spending also could be on the rise. Jun 26, 2002
• Online DM Spending to Rise
  Adding to promising predictions about the battered Internet sector, new research finds that e-mail spending also could be on the rise. Jun 26, 2002
• Yahoo! to Cut FinanceVision
  The move retreats from a strategy set in motion with the $5.7 billion acquisition of Broadcast.com. Jun 26, 2002
• IAR Bits and Bytes
  Atlas DMT enhances product with WARP; NYTimes.com looks to promote 'Sessions'; DoubleClick Taps Speedera. Jun 25, 2002
• CMR Sees Web Ad Growth in '02
  Still, the year's revenue will be down from 2000. Jun 25, 2002
• Consumer Confidence in Web Rebounds
  ACNielsen finds that Internet users -- and even non-users -- are generally viewing the channel with optimism. Jun 25, 2002
• Study: Consumer Confidence in Web Rebounds
  ACNielsen finds that Internet users -- and even non-users -- aregenerally viewing the channel with optimism. Jun 25, 2002
• IAB Ads Look to Sell the Medium
  In the trade association's largest effort to date, a multi-million dollar campaign pitches Internet advertising's ability to boost brands and sales. Jun 24, 2002
• Sprint PCS Pitches 3G with "MIB" Ads
  As financial troubles persist, the nation's No. 4 wireless carrier looks to promote its upcoming advanced network with a movie marketing partnership. Jun 24, 2002
• Absolut Brings Album Art Campaign Online
  The vodka maker continues its online advertising efforts by incorporating elements of its offline campaign online. Jun 24, 2002
• A Shadow of its Former Self, @D:Tech LA Closes
  The online ad industry's biggest show refocuses on the small things. Jun 21, 2002
• Fearful Buyers, Laggard Technology Hurting Industry
  Online ad veterans say the economy is discouraging agencies from delvinginto Web media, and under-developed tools make it harder still to persuadebuyers. Jun 20, 2002
• NetIQ Releases WebTrends Update
  The firm's software reporting product gets a facelift and new features, as competition grows in the ASP market. Jun 18, 2002
• DoubleClick Enters Web Site Analytics
  The firm looks to promote its new SiteAdvance service by integrating it with DFA and DARTmail. Jun 17, 2002
• Rival Publishers Look to Aggregate Audiences
  NYTimes.com, MarketWatch and others form a daypart network to reach advertisers that are seeking the at-work market. Jun 17, 2002
• Trip.com, Nickelodeon in Marketing Pact
  As part of its ongoing effort to boost its visibility, Cendant's travel site strikes a multi-million dollar deal. Jun 17, 2002
• Unisys Ads Continue Services Push
  The new effort abandons the company's four-year-old 'monitor heads' to focus on case studies highlighting systems integration and consulting work. Jun 14, 2002
• Online Brokerages Boost Advertising
  FEATURE: Facing a drastically different market than the heydey of the dot-com era, online trading firms seek to differentiate themselves in order to attract clients. Jun 14, 2002
• EU Opens Media Player Privacy Inquiry
  UPDATE: European regulators may extend their strict data-collection regulations to encompass products like Windows Media Player. Jun 14, 2002
• Catalogers Seeing Returns from Web
  Findings from DoubleClick's Abacus unit suggest a need formulti-channel marketing and sales tracking. Jun 13, 2002
• Omnicom Likely to Absorb Agency.com, Organic
  The holding company confirms plans to bring the two restructured interactive shops back under its umbrella. Jun 13, 2002
• 24/7 Real Media, Advertising.com Settle Patent Suit
  Another round of litigation among the major players in online ad serving comes to a close. Jun 13, 2002
• British Airways to Expand Campaign
  The rich-media 'page-tilt' ad unit, featured heavily in an earlier direct response effort, will be reused in a brand-building campaign. Jun 13, 2002
• HP Rejiggers Ad Accounts
  Goodby takes over work for the combined Hewlett-Packard and Compaq corporate brands, while Publicis nabs product work. Jun 13, 2002
• Cash-Strapped MindArrow Inks Financing Deal
  UPDATE: It's good news for the VC outlook in online marketing, while the firm gains needed funds and an influential new board member. Jun 12, 2002
• Omnicom Stock Plunges on Accounting Questions
  UPDATE: Execs dispute a Journal story that raised concerns about the ad agency giant's handling of its interactive units, and prompted a major sell-off. Jun 12, 2002
• ValueClick Unveils MOJO Publisher
  The online ad network formally realigns Dynamo under Mediaplex and says its trolling for new acquisitions. Jun 12, 2002
• Study: Catalogers Seeing Returns from Web
  Findings from DoubleClick's Abacus unit suggest a need for multi-channel marketing and sales tracking. Jun 12, 2002
• Overture Signs Lycos Europe
  The pay-for-placementsearch provider strengthens its international foothold. Jun 11, 2002
• CMR Parent Acquires Evaliant
  Taylor Nelson Sofres seeks the firm's ad tracking technology, which will be marketed by CMRi. Jun 11, 2002
• Yesmail Launches "Append" Service
  The firm says its privacy controls will help the controversial procedure win favor among marketers. Jun 11, 2002
• Apple Targets PC Users in New Ads
  The company pulls few punches against Windows in its 'switcher'campaign. Jun 10, 2002
• Avenue A to Track Campaign Effectiveness
  The interactive agency is testing a service that uses surveys to measurebrand impact, but looks to go one better with post-impression tracking. Jun 10, 2002
• WebSideStory Joins Patent Fray
  The site traffic analysis player becomes the latest recipient, as rivals are increasingly turning to patent law to pressure competitors. Jun 10, 2002
• Priceline Continues Marketing Alliances
  The travel e-commerce player says recent affiliate agreements and acquisitions have grown its reach more than 800 percent since last year. Jun 7, 2002
• BMW to Reprise Web Film Effort
  The luxury automaker will continue 'The Hire' after a successful run last year. Jun 7, 2002
• VeriSign Faces Fourth Marketing Lawsuit
  The domain name registrar's recent direct mail campaign continues to land it in hot water. Jun 7, 2002
• comScore Nabs Media Metrix
  The troubled Internet consultancy follows through on a portion of its efforts to sell the business. Jun 6, 2002
• Impower Returns from Chapter 11
  The e-mail list broker re-enters the market after months in bankruptcy court. Jun 6, 2002
• AOL Waves Away Online Ad Concerns
  Stung on online advertising sales worries, the New York media giant is sticking to its forecasts and says it's exploring different sorts of media deals. Jun 6, 2002
• Study: Catalogers Excel in E-mail
  UPDATE: Catalogers' click-through and pass-along rates are almost twice those of the online direct marketing from B2B and other industries. Jun 5, 2002
• Verizon Wireless Continues Teen Pitch
  The mobile carrier launches a second ad campaign to promote [FREEUP]. Jun 5, 2002
• Catalogers Excel in E-mail
  Catalogers' click-through and pass-along rates are almost twice those of the online direct marketing from B2B and other industries. Jun 5, 2002
• IAB Kicks Off New Study
  The landmark project continues the industry's effort to push for greater online ad spending. Jun 4, 2002
• Unicast, Bluesteak Set Aside Differences
  In another victory for Unicast, Bluestreak will promote the Superstitial instead of its ownofferings. Jun 4, 2002
• Intel Shies From "Inside" in B2B Campaign
  The chipmaker is embarking on a new advertising effort -- its largest yet -- to reach business buyers and extend its foothold in the enterprise market. Jun 3, 2002
• NYTimes.com Debuts Dayparts
  Following the launch of 'surround sessions,' the Web publisher looks to bring another traditional broadcast concept to the Internet. Jun 3, 2002
• Aprimo Lands $12 Million
  The firm's new financing points to the growing importance of marketing resource management tools and services. Jun 3, 2002
• EU OKs Spam Ban, Online Privacy Rules
  The European Union's Parliament sets 'opt-in' as the e-mail marketing standard, but also approves controversial laws affecting ISPs and consumer privacy.
• When Is Spam Not Spam?
May 31, 2002
• Unicast to Keep Enliven Format
  The format's product line will be organized similarly to Unicast's Superstitial. May 31, 2002
• Engage to Debut New Ad Server
  Facing a financial crisis, the embattled online ad server hopes to come bounding back with an upgraded version of AdManager. May 30, 2002
• Overture Nabs AltaVista Contract
  The renewal provides a slim measure of comfort for both firms. May 30, 2002
• RSA Security Continues Movie Deals
  'The Sum of All Fears' will feature the company's SecurID tag, as product placement for tech brands heats up. May 30, 2002
• VeriSign Faces New Aggressive Marketing Lawsuit
  A class action suit comes on the heels of a controversial direct marketing campaign. May 29, 2002
• FTC, Courts Nail Cyberscammer
  An accused domain name hijacker and pop-up ad pusher gets shut down and is forced to return nearly $2 million in wrongfully collected affiliate payments. May 29, 2002
• Veritas Launches New Ads
  Following a relatively successful 2001, the company looks to boost its brand awareness as it faces an expected downturn in sales of its storage software. May 29, 2002
• Travelocity Drops $40 Million for New Ads
  Amid guarded optimism in the online travel industry, the Web travel booker looks to promote itself as a resource tool, rather than simply an airline ticketing site. May 28, 2002
• Best Buy Continues "Stick Men" Ads
  The consumer electronics and movie retailer ups its effort with rich media. May 28, 2002
• Ventura Signs Online Privacy, Spam Bill
  The law requires that ISPs disclose data-collection practices, and lays down guidelines on unsolicited commercial e-mail. May 24, 2002
• IAB: Online Ad Sales Fell in Q4, 2001
  The industry's revenue decline continues. May 23, 2002
• New Ads to Pitch MSN, Verizon Wireless Partnership
  UPDATE: A multi-million dollar campaign will run throughout the year. May 23, 2002
• IAR Bits and Bytes
  Screenblast to promote surfer gear; Unicast: business more than doubled in 2001; NYTimes.com in content, promotional deal with French Culinary Institute. May 23, 2002
• FTC to Widen Anti-Spam Efforts
  EXCLUSIVE: The Federal Trade Commission looks to work around a lack of federal spam legislation to expand the scope of its enforcement. May 22, 2002
• DoubleClick Receives OK on Privacy Settlement
  Despite objections from consumer advocates, the Web ad giant will settle its outstanding federal and state data-collection lawsuits. May 22, 2002
• Orbitz to Market to Gays, Lesbians in PlanetOut Deal
  The online travel site looks to target the demographic, while PlanetOut fills in some holes left vacant through its earlier work with the ailing U.S. Airways. May 22, 2002
• LookSmart, AltaVista Name New Marketing Chiefs
  The moves come as the field of search engine marketing is growing in importance -- and facing new competitors. May 22, 2002
• CMGI Bids for Engage, Lowers Guidance
  UPDATE: The Andover, Mass., Internet investor pursues all shares of the marketing software maker it does not already own. May 21, 2002
• MSN Expands Anti-AOL Campaign
  Microsoft is upping the ante with a $10 million ad effort and a new technology partnership designed to woo America Online subscribers. May 21, 2002
• Coremetrics Looks to Add Survey Data
  The online marketing analytics provider teams with BizRate.com to beef up its data-collection products with customer service and satisfaction information. May 21, 2002
• B2BWorks Lands New Financing
  The Chicago-based firm receives $3.25 million from currentinvestors, attesting to the relative strength of the business-to-businessonline ad sector. May 20, 2002
• e-Dialog, TMX Team for Rich Media
  The alliance creates an end-to-end offering for rich and streaming e-mail campaign creation, deployment and analysis. May 20, 2002
• AOL to Cut Marketing Staff, Sources Say
  The news continues the recent corporate housecleaning under Pittman and de Castro. May 20, 2002
• Spam, Privacy Bills Head to Senate Floor
  CAN-SPAM and the Online Privacy Act make it to the next round, despite resistance from marketers. May 17, 2002
• Travel Sites Ramp Up Marketing for Memorial Day
  The move comes amid a host of travel-industry concerns, including a predicted shortfall in air travel next weekend. May 17, 2002
• Samsung Ramps Up Web Efforts in New Campaign
  The electronics giant is shooting for front-page, prestige-building buys on dozens of major Web properties. May 16, 2002
• Big Traffic Surges for Web Subscribers, Students, Flowers & Search Engines
  Despite a drop in time spent online by most Web users, significant increases could be measured. May 16, 2002
• Spam, Saturation Plague E-Mail Marketing
  E-mail marketing could be reaching the breaking point, with spam now comprising the majority of most users' inboxes, according to Executive Summary Consulting, Inc. and Quris. May 16, 2002
• Experian Aims for Multi-Channel
  The consumer data giant aims to link offline buying data with shoppers' online information. May 16, 2002
• UK Online Ad Revenues Rose in 2001
  The report is the latest testament to what appearsto be the greater staying power of the British Web advertising market. May 16, 2002
• Growing Number Watch TV While Surfing Web
  Media buying becomes more difficult, but cross-channel campaigns appear more crucial, based on research from Knowledge Networks/SRI. May 15, 2002
• Web Use Surges as College, Search Engine Traffic Rises
  Despite a drop in time spent online by most Web users, marketers could benefit from increases in university and search-related traffic, according to comScore Networks and Jupiter Media Metrix. May 15, 2002
• Study: Spam, Saturation Plague E-Mail Marketing
  E-mail marketing could be reaching the breaking point, with spam now comprising the majority of most users' inboxes, according to Executive Summary Consulting, Inc. and Quris. May 15, 2002
• NetRatings, IMS Team for Reach, Frequency Planning
  The move continues NetRatings' bid to become the preeminent provider of online audience research and media planning tools. May 14, 2002
• Dynamic Logic to Track E-Mail
  The move expands AdIndex to cover online direct campaigns. May 14, 2002
• Study: Growing Number Watch TV While Surfing Web
  Media buying becomes more difficult, but cross-channel campaigns appear more crucial, based on research from Knowledge Networks/SRI. May 14, 2002
• Palm Targets Enterprise Buyers with Campaign
  The pitch to CIOs and corporate purchasers continues the PDA firm's moves to right itself. May 14, 2002
• DoubleClick Unveils MediaVisor
  The service aims to revolutionize online media buying process, by bringing planning, serving and reporting systems under a single interface. May 13, 2002
• CDW Reprises "Fred" Campaign
  Tech 'horror stories' are again the centerpiece of the reseller's new ads. May 13, 2002
• Study: Number of Online Ads on the Rise
  The news could be an indication of the Web advertising industry's recovery, according to NetRatings. May 13, 2002
• Number of Online Ads on the Rise
  The news could be an indication of the Web advertising industry's recovery, according to NetRatings. May 13, 2002
• Unicast Releases Video Ad Format
  The format avoids streaming by precaching video -- which the firm says makes it more attractive to advertisers. May 13, 2002
• Alloy, Student Advantage Strike Marketing Alliance
  Beleaguered Student Advantage offloads a unit for $6.5 million, while Alloy continues efforts to increase its college-age market penetration. May 10, 2002
• eBay, AOL Renegotiate Ad Deal
  UPDATE: The online auctioneer takes advantage of declining media prices to restructure its multi-million dollar agreement with AOL Time Warner. May 10, 2002
• Sony Movie Marketing to Include Web Games
  Working with developer WildTangent, the company details a plan to churn out three downloadable games per year in connection with upcoming films. May 10, 2002
• Privacy Groups Challenge DoubleClick Settlement
  EPIC and Junkbusters say the proposed class-action settlement accomplishes little. May 9, 2002
• Study: User Satisfaction Key to Viral Marketing
  E-commerce marketers under-value referrals' contribution to sales, according to new research from Taylor Nelson Sofres. May 9, 2002
• User Satisfaction Key to Viral Marketing
  E-commerce marketers under-value referrals' contribution to sales, according to new research from Taylor Nelson Sofres. May 9, 2002
• AOL Latin America Inks Office Depot Alliance in Mexico
  As financial woes dog the Internet service and its U.S. parent, AOL Latin America aims to boost subscribers. May 9, 2002
• Portals Rev Up Rich Media for Ford
  UPDATE: The U.S. automaker reprises and extends earlier 'takeover' efforts for its SUV line. May 8, 2002
• Moms, Hispanics Increasing Web Use
  Two sought-after demographics are hitting the Internet in growing numbers. May 8, 2002
• Post-Vote, HP and Compaq Rejigger Brands
  The proxy war now concluded, Fiorina and Co. turn their attention to a merging of the two companies' brands and product lines.
• The New HP is Ready
May 8, 2002
• Yahoo! Health Continues Vertical Wins
  The deal with Kimberly-Clark Corp. also continues efforts by CPG manufacturers to branch out online. May 8, 2002
• IAR Bits and Bytes
  L90 concludes internal investigation, restates; XadveRT launches; Yesmail goes B2B. May 8, 2002
• LookSmart Broadens InfoSpace Deal
  The firm gains distribution on InfoSpace's new search product. May 7, 2002
• Moms, Hispanics Increasing Web Use
  Two sought-after demographics are becoming more numerous online, according to research from America Online and comScore Networks. May 7, 2002
• AIM to Endorse "Append"
  The DMA subsidiary approves the controversial practice and plans to release a document outliningbest practices. May 3, 2002
• CyberTrader Debuts New Campaign
  As competition heats up in the struggling online brokerage space, Schwab's player goes after less-active traders. May 3, 2002
• Terra Lycos Launches $6 Million Campaign
  The portal returns to its roots with an effort drawing on search as well as content. May 3, 2002
• Study: Traditional Advertisers Using Rich Media
  Offline brands' fondness for pricey rich media ads and targeted buys could prove a boon to the industry. May 2, 2002
• Naviant Buys 24/7 Real Media E-Mail Unit
  The deal establishes an opt-in e-mail giant. May 2, 2002
• Traditional Advertisers Using Rich Media
  Offline brands' fondness for pricey rich media ads and targeted buys could prove a boon to the industry. May 2, 2002
• comScore Teams with IMS for Pharma Outreach
  Partnering with a healthcare market researcher, online metrics firm comScore looks to expand. May 2, 2002
• IAR Bits and Bytes
  Digitas, Intel, SAS launch marketing automation product; ICONOCAST takes summer off; Sony-Dentsu unit, Razorfish Japanese JV change names. May 2, 2002
• AOL Music to Promote Tonos Entertainment
  The brainchild of Kenneth 'Babyface' Edmonds and other top music industry insiders will be advertised across AOL -- continuing top Web publishers' wins in the entertainment sector. May 1, 2002
• DoubleClick: Marketers Wrongly Perceive Web Problems
  True, there's a lot going wrong in online advertising -- but a DoubleClick study suggests that marketers' perceptions are often worse than reality. Apr 30, 2002
• Study: Classifieds to Drive Internet Ad Growth
  They might not be flashy, but online classifieds are thefastest-growing segment in a rebounding Web advertising industry. Apr 30, 2002
• Marketers Wrongly Perceive Web Problems
  True, there's a lot going wrong in online advertising — but a DoubleClick study suggests that marketers' perceptions are often worse than reality. Apr 30, 2002
• 24/7 Real Media Breaks Even in Europe
  Despite a slight drop in revenues, the firm says its turnaround is coming along according to plan-- and it's landed $1.5 million in financing. Apr 30, 2002
• Monster Ramps Up Marketing
  Deals with Viacom and Ziff Davis Media highlight a renewed advertising push. Apr 29, 2002
• Online Ad Groups Release Updated Ts&Cs
  The new document, which is intended to serve as a contractual basis for insertion orders, introduces a compromise on third-party ad serving. Apr 29, 2002
• Overture Scores on Earnings, Yahoo!
  It's a double dose of good news for the Pasadena, Calif. paid search listings provider. Apr 26, 2002
• DoubleClick, CentrPort Ink Deal
  The online ad giant continues efforts to expand its suite of allied marketing and analytical services. Apr 26, 2002
• Overture Ekes Out Another Week in AOL Deal
  Talks continue as the pay-for-performance player looks to lock in AOL to another contract. Apr 25, 2002
• Naviant Taps MindArrow for Rich Media
  Fresh off a wave of acquisitions, the database marketer continues moves to beef up its product offerings. Apr 25, 2002
• Rosensweig to Replace Mallett at Yahoo!
  A veteran online and print tech trade publisher is brought in as Yahoo! strives to boost its sluggish ad revenue and make its new fee-based products pay off. Apr 24, 2002
• eBay, FairMarket Expand Pact
  The two firms plan to reprise their earlier effort for Burger King with a product for loyalty marketers. Apr 24, 2002
• Local Advertisers Uninformed About Web
  Advertisers value regionally targeted Web media mostly because it's an inexpensive add-on to offline buys, according to new findings from the Newspaper Association of America. Apr 24, 2002
• IAR Bits and Bytes
  FindWhat.com continues profit streak; Avenue A beats guidance; NetRaker signs Yahoo! market research deal. Apr 24, 2002
• DM News Absorbs Internet Sibling
  The longstanding direct marketing trade will assume iMarketing News's coverage as it folds the title. Apr 23, 2002
• Study: Local Advertisers Uninformed About Web
  Advertisers value regionally-targeted Web media mostly because it's an inexpensive add-on to offline buys, according to new findings from the Newspaper Association of America. Apr 23, 2002
• IAR Bits and Bytes
  Stuart gets official nod at IAB; DoubleClick, Poindexter Systems team up; ActiveBuddy inks development deals. Apr 23, 2002
• Overture Signs United Online
  The deal continues the paid listings search provider's string of good news -- as the clock ticks on its deals with Yahoo! and AOL. Apr 22, 2002
• IBM Launches ThinkPad Campaign
  The effort will showcase luminaries from the worlds of small business, arts, and science. Apr 22, 2002
• IAR Bits and Bytes
  Yahoo! settles with yodeler; L90 fights delisting; Burson-Marsteller, PlanetFeedback link up. Apr 22, 2002
• Lagardere, AvantGo in Distribution Pact
  The publisher hopes to boost offline subscriptions and interactive advertising through the arrangement. Apr 22, 2002
• America Online Tweaks Marketing Posts
  Amid close scrutiny of its ability to ink cross-media deals in advance of its Wednesday earnings report, AOL Time Warner makes some executive shifts. Apr 22, 2002
• Yahoo! Yodeler Sues for Royalties
  The country performer responsible for the portal's trademark cry said the company has wrongfully infringed on his copyright. Apr 19, 2002
• European Legislators Rethink Stance on Cookies
  'Opt-out' becomes the standard in the newest version of a controversial directive. Apr 19, 2002
• Yahoo! Hires Former WB Exec
  Semel associate James Moloshok is brought in as the Web portal ramps up its outreach to entertainment firms, as well as its marketing of paid and ISP products. Apr 19, 2002
• Survey: Web Cuts into TV Use by Mothers
  Jupiter and NPD Group report that Internet usage impacts the TV viewing habits of women with children -- a finding that represents an opportunity for household product makers. Apr 18, 2002
• Web Cuts into TV Use by Mothers
  Jupiter and NPD Group report that Internet usage impacts the TV viewing habits of women with children -- a finding that represents an opportunity for household product makers. Apr 18, 2002
• iTV Firms Boost Ad Products for VOD
  Interactive TV players Concurrent and Everstream team up, while SeaChange rolls out its own targeted advertising service for video-on-demand. Apr 18, 2002
• IAR Bits and Bytes
  IAB signs new members; Match.com, The Excite Network in distribution deal; MSN UK launches wacky 'Reality' promo. Apr 18, 2002
• Consumer Union to Rank Site Disclosures
  The Consumer Reports publisher launches a new service to rate sites and e-tailers' disclosure of privacy and advertising policies. Apr 17, 2002
• Study Finds Banners Brand
  Even the much-maligned ad unit can have a positive effect on purchase intent, according to comScore and Nestle Purina. Apr 17, 2002
• Branding Benefited by Banners
  Even the much-maligned ad unit can have a positive effect on purchase intent, according to comScore and Nestle Purina. Apr 17, 2002
• IBM Drops $350 Million on New Ads
  Big Blue is allocating all of its remaining 2002 ad budget to a company-wide branding campaign. Apr 16, 2002
• AT&T Gives mMode the mLife Treatment
  The mobile carrier borrows thematically from its earlier rebranding effort, in a significant new advertising push for its version of i-mode.
• AT&T Wireless Launches i-mode Service
Apr 16, 2002
• WPP Merges SEO Firms
  The ad agency holding group reorganizes its online specialty marketing units, following its multi-million dollar purchase of Tempus Group. Apr 16, 2002
• Miller Turns to Web for SKYY Blue
  To support its foray into the 'malternative' beverage market, the No. 2 U.S. brewer will debut an extensive rich media ad campaign. Apr 15, 2002
• Half of E-Marketers Making Money
  A survey from the Direct Marketing Association suggests that marketers are running their sites profitably, cashing in on either sales or lead-generation. Apr 15, 2002
• 24/7 Points to Cookie Policies
  The firm says they're the chief reason for continued client satisfaction, though rivals are quick to dismiss such claims. Apr 12, 2002
• Study: 50% of Marketers Make Money From Site
  A survey from the Direct Marketing Association suggests that marketers are running their sites profitably, cashing in on either sales or lead-generation. Apr 12, 2002
• LookSmart Debuts CPC for Small Business
  The paid search engine is aiming to boost its appeal to small advertisers with a new cost-per-click program, through some might be irked at being forced into the program. Apr 11, 2002
• Study: Web Helps in TV Ad Recall
  Rather than competing with mainstream media for ad dollars, the Web might serve as a valuable add-on to traditional media buys, according to findings from Millward Brown and the OPA. Apr 11, 2002
• Web Helps in TV Ad Recall
  Rather than competing with mainstream media for ad dollars, the Webmight serve as a valuable add-on to traditional media buys. Apr 11, 2002
• DoubleClick Tops Street, Sees Flat Q2
  The Web ad giant continues to post net losses, while margins improve. Apr 11, 2002
• NetRatings Buys Jupiter's AdRelevance
  Cash-strapped online researcher Jupiter lands $8.5 million from its former suitor and current courtroom adversary. Apr 10, 2002
• Gateway Ads Attack Hollings Bill
  In a slate of new television, radio a