Archive for Kevin Newcomb

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Google Trademark Policy Worries Holiday Advertisers
Heading into the holiday shopping season, search marketers are worried that Google's new trademark policy for AdWords will drive up costs for big brands. Nov 13, 2009
Study Reveals Disconnect Between Brand Ad Buyers and Sellers
Brand advertisers can't find the kinds of ads they want, and media companies don't know how to sell to them, according to a report released today. Nov 12, 2009
Facebook Games Face Ethical Advertising Woes
Lead-gen ads on Facebook ads draw fire, but one video game giant validates the space through an acquisition. Nov 9, 2009
Ad:tech Panel Urges Deliberate Approach to Social Media
Participating in social media can help a brand in many ways, but to be successful, the brand's strategy needs to tie social media into business objectives. Nov 6, 2009
AOL Ad Revenues Way Down
Both display and search ad revenues dropped during what is likely to be the last full quarter that AOL is part of Time Warner. Nov 4, 2009
Yahoo Seeks to Regain Respect
Yahoo laid out its strengths in display and search advertising to the financial community yesterday, hoping to regain the respect it lost and become a "shining star" once again. Oct 29, 2009
Google to Highlight Social Search Results
Google today launched an experimental 'social search' feature, which returns results created or endorsed by a user's online friends. Oct 26, 2009
Microsoft Sees Encouraging Signs Too
Like Google and Yahoo, Microsoft expresses hope that the worst of the economic crisis is behind it. Oct 23, 2009
Newsday Puts Up Pay Wall
The New York-based daily newspaper will begin restricting access to its online edition to print subscribers and cable Internet subscribers of its parent company, Cablevision. Oct 22, 2009
Yahoo Display Ad Revenue Stabilized in Q3
Yahoo may be stemming the loss of revenue and showing growth in key areas. Oct 20, 2009
Yahoo Drops Paid Inclusion: The End of an Era
By the end of 2009, Web sites will no longer be able to pay to be included in organic results. Oct 20, 2009
Zenith Lowers Web Ad Outlook, Future Still Rosy
Internet ad spending is the only channel expected to grow this year. Oct 19, 2009
Sunny Google Sees Downturn's End
Google reported a strong Q3 and reiterated it will aggressively hire and and acquire in the near future. Oct 15, 2009
Bing Ad Traffic Improving, But Still Not Enough
Microsoft Bing's search ad traffic is growing in volume and retaining its value, especially in key verticals. But advertisers still want to see more volume. Oct 15, 2009
Bing Bling: Microsoft Leads Q3 Gains in Search Advertising
Two search agency reports suggest Bing's momentum over the summer was matched by a rise in client spending. Oct 13, 2009
'Invisible Ads' Scam a Real Issue, But Damage May Be Slight
Researcher Ben Edelman exposes how some publishers are causing ads to load in hidden windows, but the sites are minor ones. Oct 12, 2009
Yahoo Spruces Up Search Ads
Among several enhancements are an offline editor and new options for rich ads in search. Oct 6, 2009
Google to Simplify Ads for Local Business
Local Listing Ads will present local businesses with a text ad for a flat fee. Jury's out on whether it will compete with AdWords. Oct 6, 2009
Microsoft Unveils Bing, New Search Brand
CEO Steve Ballmer today drew back the curtain on the new incarnation of Live Search. May 28, 2009
Yahoo to Launch Open Search Platform
Move allows site owners to influence their presence in Yahoo's search results. Feb 26, 2008