Archive for Kevin Newcomb

Showing 757 items

• Yahoo to Launch Open Search Platform
  Move allows site owners to influence their presence in Yahoo's search results. Feb 26, 2008
• Microsoft Adds Search Marketing Package to Office Live
  Office Live Small Business subscribers can sign up for three levels of service, ranging from online training to full service campaign management. Oct 4, 2007
• Could This Be the Year for Mobile Ads?
  A confluence of factors just might mean that now is the time for mobile ads to break out. Sep 11, 2007
• Report: Offline Ads Are Heavy Drivers of Search
  While many search marketers understand that there is a connection between online and offline marketing, some may not appreciate its full extent. Aug 20, 2007
• Ask.com: The Other Search Engine?
  Ask.com has re-engineered its search engine to align with the way people search, and a new marketing campaign hopes to drive users to the new Ask.com. Jun 5, 2007
• Google Upgrades Analytics Product
  Google Analytics gets a makeover, offering a more holistic view of the data. May 8, 2007
• Ask.com to Launch Contextual Ad Network
  IAC will expand the Ask Sponsored Listings offerings to include contextual ads on IAC-owned and third-party publisher sites. Apr 25, 2007
• Search Marketers Content with ROI, Plan to Spend More
  A new report from JupiterResearch found that the majority of search marketers are satisfied with the return on investment they are seeing from search. Apr 11, 2007
• AOL Unveils Google-Powered Search Marketplace
  Advertisers wishing to target AOL Search users specifically can now do so using a white-label version of Google's AdWords platform. Apr 9, 2007
• iProspect Founder Takes New Global Role
  iProspect founder and former CEO Fredrick Marckini has been named chief global search officer for parent agency group Isobar. Apr 5, 2007
• Google Tests TV Advertising
  A limited test of the AdWords platform for managing TV ads is underway with a local cable operator and the nation-wide Dish Network satellite TV system. Apr 3, 2007
• Yahoo Staffs Up in Click Fraud Prevention
  Reggie Davis, who has served as an attorney for Yahoo for the past seven years, has been named the company's new VP of marketplace quality. Mar 22, 2007
• Medio Launches PPC Mobile Ad Network
  The targeted text ads will be served on search results for major carriers as well as off-deck mobile sites in its network. Mar 20, 2007
• Google to Test Pay-Per-Action Ads
  Watch out Commission Junction. Here comes Google. Mar 20, 2007
• Can 'Visits' Replace Pageviews?
  ComScore Media Metrix has introduced a new metric to better describe engagement. Mar 14, 2007
• Panama Seen As Beneficial to Brand Advertisers
  Early returns on Yahoo's new ad platform show improvement, especially for big-brand advertisers. Mar 8, 2007
• Citysearch Acquires Insider Pages
  The IAC-owned local search property picks up its competitor, expanding its breadth of local content. Mar 1, 2007
• Google Shares More Click Fraud Data
  The amount of click fraud detected by Google remains in the single-digit percentages of total clicks, and the amount that slips through to advertisers is just 0.02 percent, according to Google. Mar 1, 2007
• Google to Update Ad Quality Scoring
  In the next couple weeks, Google will implement a new algorithm for AdWords ad ranking, and provide advertisers with more visibility into that scoring process. Feb 15, 2007
• Search Marketers Spent $9.4 Billion in 2006
  An annual report from SEMPO finds search continues to grow, reaching $9.4 billion in North America in 2006. Feb 8, 2007
• Eurekster Adds Community Features
  Swickis now offer community answers to results, as well as a new ad product. Feb 6, 2007
• Super Bowl Advertisers Missed Opportunities
  An analysis of search marketing by television advertisers at this year's Super Bowl finds most fell short of creating integrated, cross-channel campaigns. Feb 6, 2007
• WhitePages.com Expands People Search
  The addition of Web content, public records and business profiles, as well as an early e-mail search product, help WhitePages.com move away from its telephone directory-based roots. Jan 24, 2007
• Miva Consolidates Ads with Monetization Center
  New management console for publishers brings together search, contextual and in-line text ads under one self-service interface. Jan 17, 2007
• New Social Search Engine Targets Boomers
  Cranky.com combines Ask's index with behavioral data from users in the 50+ demographic to tailor relevant results. Jan 9, 2007
• Monster Unveils New Cross-Channel Campaign
  The brand's messaging continues to spread an optimistic view of job-hunting in hopes of making emotional connections with active and passive job seekers. Jan 2, 2007
• Study: Analytics Top E-mail Marketer Concerns
  A lack of customer data and campaign results analysis challenges top the list of marketers' concerns in a Jupiter Research study commissioned by Silverpop. Dec 27, 2006
• Domino's Teams with eBay for Online Treasure Hunt
  Contestants can find and follow clues to deals on iPods, flat screen TVs and other prizes. Dec 27, 2006
• Execs & Accounts for December 15, 2006
  LinkedIn co-founder Guericke departs for Jaxtr; Reprise Media names AOL vet Chiles as COO; Skype promotes CMO Gomez to president, shuffles Kazim back to eBay Dec 15, 2006
• AT&T Rolls Out Ad-Supported Directory Assistance
  AT&T has teamed with Apptera to offer ad-supported directory assistance calls in three markets. Dec 15, 2006
• Pulse 360 Launches Text Ads for Video
  Text links targeted to the content of a video clip will be shown as post-roll video clips. Dec 14, 2006
• Execs & Accounts for December 13, 2006
  Tribal DDB, Siegel+Gale get new MDs in L.A.; MRM Worldwide names Cunningham EVP; Fowler tapped for global VP of e-mail deliverability and privacy services for BlueHornet. Dec 13, 2006
• Omniture Gets Closer to Partners
  A new "Genesis" application partner program aims to simplify integration of more than 30 marketing applications into Omniture's analytics platform. Dec 12, 2006
• Panama Rollout Progresses
  Yahoo's new search marketing platform is now open to U.S. advertisers. Dec 12, 2006
• Execs & Accounts for December 11, 2006
  Organic promotes George, Camp; iCrossing adds three in New York; New Motion hires VP of online media Dec 11, 2006
• Ingenio Grows Mobile Pay-per-Call Network
  JumpTap joins four other providers that are distributing pay-per-call ads in mobile search. Dec 11, 2006
• New Click Fraud Allegations, With a Twist
  A journalist's investigation has allegedly turned up widespread evidence of automated click fraud and links to terrorist organizations. Dec 8, 2006
• Execs & Accounts for December 8, 2006
  R/GA sets up shop in London; Pluggd names Willis CMO; Reply adds one new board member and three senior executives Dec 8, 2006
• Google In Portal Deal with BSkyB
  Google is lending its video, search and communications tools to a co-branded portal for Sky Broadband customers. Dec 7, 2006
• Execs & Accounts for December 6, 2006
  Wal-Mart loses marketing execs; Spot Runner adds former AOLer to board; Constant Contact adds VP of product strategy. Dec 6, 2006
• Yahoo Announces Major Reorganization
  The search and media giant tries to get nimbler by aligning its business into three operating groups. Dec 6, 2006
• I/Pro Launches SpotSite Ad Exchange
  The Web site auditing firm has evolved its research offering to build an online ad marketplace, using the data it collects to target ads across its publisher clients' sites. Dec 6, 2006
• Yahoo Media Group Stumbles, Moves On
  While a user-generated video deal with Current TV ends, Yahoo launches another such partnership with Reuters. Dec 5, 2006
• Ask Gets Local with AskCity
  A new local search Web application combines content from across IAC and beyond. Dec 4, 2006
• Execs & Accounts for December 4, 2006
  Barclays chooses WebTrends for Web analytics; Carat Fusion taps Click Forensics for click fraud monitoring; ValueClick acquires UK-based comparison shopping network. Dec 4, 2006
• WebTrends Acquires Optimization Firm
  The Web analytics provider has acquired paid search optimization specialist ClickShift. Dec 4, 2006
• Execs & Accounts for December 1, 2006
  Schematic bolsters client services team; Revenue Science names Sebring VP of channel management; DoubleClick's Frankland departs for Forrester. Dec 1, 2006
• IAB Preaching Engagement
  A new branding campaign for the interactive advertising industry, with the tagline "Media More Engaging," aims to win more marketing dollars for interactive ads. Nov 30, 2006
• SEM Getting Attention at the Top
  More senior management executives now say they are involved in SEM programs, and those programs are getting their own budget lines more often, according to early results from SEMPO's annual survey. Nov 30, 2006
• Chrysler Re-Ups with CNN, Time for 'Person of the Year' Sponsorship
  The carmaker is looking to repeat the success of a similar multi-platform ad campaign it ran last year. Nov 28, 2006
• No Brakes for Car Dealers' Online Ad Spend
  Nearly two-thirds of car dealers polled by Cars.com plan to spend more on online advertising next year. Nov 27, 2006
• Web 2.0 Still In Early Stages
  Relatively few marketers are familiar with the term, but most of those employing "Web 2.0" tactics are having success, according to a new survey. Nov 27, 2006
• News Corp. Sheds Intermix Properties
  Most of the assets included in last year's MySpace acquisition have been sold to a new company led by Intermix's former CEO. Nov 22, 2006
• Nissan Revs up Marketing Across Microsoft Properties
  The carmaker has unveiled an ad partnership with Microsoft that extends across search, display, video games and custom-branded sites. Nov 21, 2006
• TW Vet Named AOL President
  AOL's new chairman and CEO Randy Falco begins filling out his management team. Nov 21, 2006
• Study: Video Ads Should Be Short, Relevant
  Keeping video ads short and to the point is more acceptable to consumers, according to market research data from PodZinger. Nov 20, 2006
• Bradford to Lead MSN
  Microsoft has shifted its top ad sales exec to focus more tightly on MSN, which gets renewed focus within the company. Nov 16, 2006
• Miller Out as Head of AOL, NBCU's Randy Falco Steps In
  Jonathan Miller was one year into a new three-year contract. Nov 16, 2006
• YouTube Strikes Content Deal With NHL
  The league will offer daily video clips of hockey game highlights, and other on- and off-ice content. Nov 16, 2006
• WebSideStory Ties Content Management to Analytics Data
  Marketers can now automatically control content placement based on aggregate Web site user behavior. Nov 15, 2006
• Few Moorings for Marketers in a Sea of Amateur Clips
  With the growth of user-generated online video, marketers are looking for new ways to get involved without being intrusive. Nov 14, 2006
• Online Ad Spending Reaches $4.2B in Q3
  The latest Internet Ad Revenue Report from the IAB and PwC shows 30 percent growth over the same period last year. Nov 14, 2006
• Pre-Roll Not the Answer for Online Video
  The consensus of many online marketers is that pre-roll ads will not be the best long-term solution for video advertising. Nov 13, 2006
• Disney, Viacom, News Corp See Digital Growth
  All three report digital revenue growth. Disney readies a big relaunch of Disney.com. Nov 10, 2006
• Bid4Spots to Auction Online Radio Spots
  Also, Google is ramping up its efforts in anticipation of launching an audio ad product later this year. Nov 9, 2006
• Can ARF Write the Book on Web Ads?
  Its new Online Advertising Playbook aims to create a common body of knowledge for online marketers. Nov 7, 2006
• SmartSearch Combines Pre- and Post-Click Marketing
  Finding prospects and driving traffic is no longer enough for many search marketers, who are turning their focus to improving conversions after those prospects arrive. Nov 6, 2006
• AOL Transformation On Track
  The move toward an ad-supported business is progressing as hoped, according to Time Warner execs. Nov 2, 2006
• IAC's Strong Q3 Hinges on Ask.com and Citysearch
  Strong growth by Ask.com and other IAC businesses comes as Diller and co. continue to improve company-wide practices in key areas. Oct 31, 2006
• Six Apart Turns to MRM for New Ad Ideas
  With its new Vox blogging community, Six Apart has enlisted the help of Interpublic's emerging media labs to develop new ways for advertisers to participate. Oct 30, 2006
• Brightcove Launches Video Network
  Smaller content owners can now upload video to Brightcove's site, and share in a portion of ad revenue or download sales. Oct 30, 2006
• Microsoft Gains on Servers and Xbox, But Ad Sales Drop
  Overall revenue rose 11 percent on the quarter, but online ad sales faltered. Oct 27, 2006
• E-mail Marketers Must Get Relevant
  Making e-mail campaigns more relevant can considerably improve performance, according to Jupiter Research's David Daniels. Oct 26, 2006
• Addressing Privacy Is Complex, Mandatory
  Privacy encapsulates many different issues in the mind of the consumer, according to the ESPC's Trevor Hughes. Oct 25, 2006
• Consumer Group Casts Wider Phishing Net
  The National Consumers League has added consumer-friendly technical information to PhishingInfo.org to raise public awareness of e-mail fraud. Oct 20, 2006
• E-mail Resurges
  At times, e-mail has worn the mantle of both "killer app" and unread spam, but its true value as a digital backbone is now beginning to be realized. Oct 20, 2006
• Google Nearly Doubles Profits, Overseas Strong
  Google revenues in the third quarter rose 70 percent, and profits were up 92 percent over last year. Oct 19, 2006
• Yahoo Results Disappoint
  Wider availability of graphical ad inventory on competitor sites contributed to slower growth. Oct 18, 2006
• Dow Jones Takes Over Factiva
  The Wall Street Journal's owner buys the half of Factiva it didn't already own from Reuters for $185 million. Oct 18, 2006
• Yahoo Makes Two Ad-Related Investments
  The acquisition of self-service rich media creation tools provider AdInterax and an investment in ad exchange Right Media provide new tools for marketers. Oct 18, 2006
• IAB Begins Addressing E-mail Deliverability
  A new report for marketers lays the groundwork for addressing deliverability issues through measurement and best practices. Oct 17, 2006
• Study: Behavioral Ads Convert Better Out of Context
  A study from BlueLithium's BL Labs found behaviorally targeted ads get more clicks when served in the same context, but convert better when served in unrelated contextual categories. Oct 16, 2006
• Retailers Score Poorly on Measurement: WebTrends
  A survey of multi-channel retailers finds many using the wrong metrics to measure success, or relying on faulty results generated by third party cookies. Oct 13, 2006
• Execs & Accounts for Friday the 13th of October, 2006
  Palm dumps AKQA for Y&R; Carat Fusion names finance, account services VPs; Tacoda picks Krogermeier for corporate development role. Oct 13, 2006
• DirectoryM Revamps with Lead Gen in Mind
  Small business directory product sports improved SEO and focus on lead generation. Oct 11, 2006
• InfoSpace to Layoff 250, Restructure
  Losses in its mobile content business spur major changes. Oct 11, 2006
• Execs & Accounts for October 11, 2006
  CNET's CEO resigns amid options probe; Schematic wins ITV redesign business; Rivera to lead AOL Latino Oct 11, 2006
• ExpoTV Launches Video Product Reviews
  Users create and rate the content, and top producers will share in ad revenues. Oct 10, 2006
• Helium Elevates Best Rated Content, Shares Ad Dollars
  The reference site addresses content quality through a peer review process. Oct 10, 2006
• Forrester to Marketers: Let Age Define Your Buy
  A Forrester Research study finds that generations of users show significant differences in media consumption and response to various forms of marketing. Oct 9, 2006
• Microsoft Adds Pay-Per-Call Ads to Mobile Search
  A deal with Ingenio will bring sponsored links to Windows Live Search for mobile. Oct 9, 2006
• As Gaming Gets Social, More Play Online
  A new study from Nielsen Entertainment finds more than half of active gamers play online, and that most of them are women. Oct 6, 2006
• PodZinger to Offer Targeted Video Ads
  The audio and video search engine is selling video ads targetable by search keyword and video content. Oct 5, 2006
• SEMPO Turns Gaze In-House
  The search marketing trade group expands its initiatives focused on in-house SEM pros. Oct 5, 2006
• LiveJournal Opens Door to Advertisers
  The Six Apart blogging platform lets marketers sponsor communities and features. Oct 4, 2006
• Fox and Showtime to Stream Shows This Fall
  Fox fall programs will appear on corporate sibling MySpace and the MyFoxLocal Web sites of affiliate stations. Oct 4, 2006
• Facebook Adds New Targeted Ad Unit
  Facebook is adding a new targeted display ad unit to member home pages, joining existing display and text ads shown on other areas of the site. Oct 2, 2006
• Ask Upgrades Sponsored Listings
  New tools improve management of larger campaigns, and premium inventory has been added across several IAC sites. Oct 2, 2006
• Execs & Accounts for October 2, 2006
  NetShelter names Zuech director of sales; PopWorx to launch Russian vodka SV Supreme; iREIT names Marchex's Snyder to COO Oct 2, 2006
• AdCenter Advertisers Like Returns, Want More
  Advertisers using Microsoft's adCenter are happy with the results they're seeing, but are getting impatient for more traffic. Sep 29, 2006
• Do Storytelling Skills Give TV Vets an Edge Online?
  Traditional media, and traditional marketers, have an advantage if they can migrate their skills in storytelling to the online world, they say. Sep 28, 2006
• Microsoft's Bradford Urges Social Responsibility
  Microsoft VP Joanne Bradford challenged marketers to "give more than you take." Sep 28, 2006
• Growth Slows, But Online Ads Still Outpace Other Media
  According to eMarketer, online ad spending will grow 26.8 percent this year to $15.9 billion, putting it on pace to overtake radio by 2008. Sep 26, 2006
• Organic Search Conversions Nearly Match Paid Search
  A study of e-commerce sites during the first eight months of 2006 shows paid search has only a slight edge over organic when it comes to conversions. Sep 25, 2006
• Microsoft Unveils Digital Advertising Solutions
  New ad strategy aims to bring together multiple ad products in a unified offering. Sep 25, 2006
• AOL to Reorganize
  Product groups to become "nimbler," while new focus is placed on mobile, international and customer relations. Sep 22, 2006
• Yahoo Adds Premium Video Content From Current TV
  Both user-generated and professionally produced content will be featured on four ad-supported video channels. Sep 21, 2006
• Omnicom Marshals Eight Units for New Integrated Agency
  Star Marketing, which combines the services of eight Omnicom agencies, aims to bring an integrated approach to clients. Sep 20, 2006
• Eyeblaster Expands Into Search Marketing
  The rich media technology provider is adding bid management tools from The Technology Works to its growing platform. Sep 19, 2006
• Habeas Adds E-mail Monitoring Service
  A new service brings deliverability, reputation and accreditation issues front and center, along with recommended steps to their resolution. Sep 19, 2006
• Yahoo Launches Big Ad Campaign, Debuts TV Spots Online
  Broadcast spots set to launch Thursday are now posted to Yahoo Video. Sep 18, 2006
• Web Analytics Can Track Offline Campaigns, Too
  BuiltNY, a small New York retailer of trendy tote bags, turned to Google Analytics to track the results of a print magazine campaign. Sep 18, 2006
• WPP Commits to TiVo Ad Buys
  A deal with GroupM is TiVo's third upfront deal with a big agency group, following Interpublic and Omnicom. Sep 14, 2006
• Cable Feels Heat from Online Ads
  A report from Kagan Research finds that pressure from advertisers wanting more interactive ads and better viewer data is changing the cable advertising market. Sep 14, 2006
• Omniture Adds Optimization Tools for Social Media, Emerging Technologies
  The latest release of the SiteCatalyst Web analytics platform adds technology and best practices guidelines for emerging Web technologies. Sep 13, 2006
• Execs & Accounts for September 13, 2006
  Organic snags AKQA's Alencar; Molecular picks Santo to head New York office; GettingHired names Uva as VP of online media sales. Sep 13, 2006
• Miva Puts Text Ads In Site Content
  A new in-line text ad will feature site navigation and pay-per-click ads when users mouse over specially underlined words in a site's content. No opt-out for marketers. Sep 12, 2006
• Windows Live Search Comes Out of Beta
  Windows Live is live, replacing MSN Search in 47 markets worldwide. Sep 12, 2006
• Right Media to Power Private Ad Exchanges
  A white-label version of its auction-based ad marketplace is now available for large publishers. Sep 11, 2006
• Fox Previews "The Simpsons" Online
  A 7-minute clip from the season premiere is being promoted across Fox Interactive sites. Sep 8, 2006
• Zango Spyware Suit Dismissed
  The lawsuit against the former 180solutions was voluntarily dropped by the plaintiffs; separately, an FTC complaint led to a $2 million settlement against spyware firm Enternet Media. Sep 8, 2006
• NYT Launches New Real Estate Sites
  Two new vertical sites target luxury home buyers and mortgage seekers. Sep 7, 2006
• Tacoda to Launch U.K. Network
  The behaviorally targeted ad network is recruiting publishers, and expects to begin serving ads later this year. Sep 6, 2006
• MSN Offers Behavioral Targeting
  Advertisers can choose from more than a dozen user segments. Sep 6, 2006
• Accipiter Buys BidClix
  UPDATE: The contextual text ad network broadens Accipiter's ad-serving offerings. Sep 5, 2006
• With Google's Formal Entry, Pay-Per-Call Set to Grow
  As Google puts its pay-per-call plan into action, this phone-based performance marketing model should see a boost in adoption. Sep 5, 2006
• NASCAR.com Supercharges Site with 'Photocasts'
  Using FilmLoop's desktop photo application, Turner Sports aims to boost engagement among race fans. Sep 1, 2006
• Google Distribution Deals Don't Matter Much to Marketers
  A string of recent distribution deals for search and contextual ads do not impress marketers, who are mostly concerned with ROI over volume. Aug 31, 2006
• SpiralFrog to Offer Ad-Supported Music Downloads
  A deal with Universal Music Group is the first of several expected from the start-up, which plans to launch later this year. Aug 30, 2006
• Kaboodle Improves Sharing Tools
  New presentation and group sharing features top the list of changes that could help users and marketers utilize the Aug 29, 2006
• Google, eBay In Text and Pay-Per-Call Partnership
  UPDATE: Google wins eBay's non-U.S. text ad business, along with global click-to-call and pay-per-call integration on both Google and eBay properties. Aug 28, 2006
• NBC Extends Emmy Experience Online
  NBC is hoping to shore up ratings on the awards show, which is seen by many critics as a network TV dinosaur that needs to be retooled to be relevant in today's media environment. Aug 25, 2006
• Volvo Puts Treasure Hunt Videos Online
  UPDATED: The conclusion to a reality-style competition for a new Volvo SUV will be available online this week. Aug 25, 2006
• A Marketer's Take on E-mail Authentication
  While e-mail authentication presents challenges for all senders, there are considerations unique to marketers that need to be addressed to protect a company's brand. Aug 21, 2006
• MasterCard Hopes to Engage With Mini-Drama
  A new short film produced by TNT aims to draw TV and online viewers closer to the MasterCard brand. Aug 18, 2006
• Land Rover Turns to Live World for Online Community
  Part of the carmaker's Aug 17, 2006
• Top Advertisers Sign On for ‘Gold Rush’
  The AOL/Mark Burnett reality game will weave sponsors' brands into the experience. Aug 16, 2006
• Analytics Group Aims to Clear Cookies' Bad Name
  The Web Analytics Association is undertaking an educational campaign to teach users what cookies can and cannot do. Aug 16, 2006
• Google Adds Printable Coupons to Local Listings
  The latest tool for local businesses comes through a partnership with coupon distributor Valpak. Aug 15, 2006
• AOL Grows IM Network
  The largest instant messenger ad network got a little bigger this week when AOL acquired Userplane. Aug 15, 2006
• IAC Gets College Humor
  IAC has acquired a 51 percent stake in Connected Ventures, parent of CollegeHumor.com. Aug 15, 2006
• Yahoo Taps ComScore Exec to Head Market Research
  Peter Daboll, former president and CEO of comScore Media Metrix, has been named Yahoo's chief of insights and head of global market research. Aug 14, 2006
• TNT Brings TV Drama Online
  The cable network’s DramaVision initiative will feature ad-supported video of original TV movies and made-for-broadband content. Aug 11, 2006
• Advertisers Demand Accountability
  A group of large brand advertisers have issued a call for audited impression counts by mid-2007. Aug 10, 2006
• Rapidly Morphing, AOL Races to Build an Ad Empire
  While AOL lays off in customer service, it bulks up in ad sales. Aug 9, 2006
• SEMPO, FIC Commence Click Fraud Study
  Advertisers have begun contributing data to a project to discover the extent of click fraud in PPC advertising. Aug 8, 2006
• Kanoodle Makes Acquisition, Becomes Seevast
  The contextual advertising provider acquired Moniker.com, split its content and search ad businesses, and put all three units under a new parent company. Aug 8, 2006
• MarketTools Offers Custom Social Networks for Research
  The Insight Networks platform will monitor existing social networks, as well as create custom sites to monitor and interact with. Aug 6, 2006
• PR: Not Just for Journalists Anymore
  New tools for public relations professionals help get messages directly to consumers. Aug 6, 2006
• Avenue A/Razorfish Continues European Expansion
  Acquisition of Neue Digitale is the third overseas acquisition in the past year. Aug 4, 2006
• Bringing SMB Ad Spend Online Poses Challenges
  Small advertisers are moving more money online, but they want help to show what they're getting for it. Aug 4, 2006
• IAB Begins Process of Defining Clicks
  A working group is being created to define what a click is and isn't, for purposes of performance-based advertising. Aug 3, 2006
• AOL Drops Subscription Fees
  As expected, AOL is abandoning its subscription model to focus on growing advertising. Aug 2, 2006
• Study: Search Marketers Undervalue ‘Assists’
  Searchers often click on multiple search results before completing a transaction, but many marketers only credit the last click, according to a report from 360i and SearchIgnite. Aug 2, 2006
• IAC Shows Growth, Invests in Businesses
  The company plans to integrate Ask.com and Citysearch across its portfolio, and will implement uniform best practices in all units. Aug 1, 2006
• Toyota Touts Mobile Series With TV Ads
  'The Pool' is a humorous series of six short videos, sponsored by Toyota, targeting young, urban 'connecteds.' Jul 28, 2006
• Anti-Phishing Groups Outline Best Practices
  The Anti-Phishing Working Group and Messaging Anti-Abuse Group jointly released a set of recommendations for ISPs and mailbox providers. Jul 26, 2006
• Google Shares Click Fraud Stats
  AdWords advertisers will be able to see how many invalid clicks Google has found on each campaign. Jul 26, 2006
• Jeep Gets Social to Reach Younger Buyers
  User-generated content and social networks are the tactics Jeep will use to market its new entry-level SUV online. Jul 24, 2006
• Gotuit Launches Broadband Video Portal
  The ad-supported site promises to let advertisers target against video content at a granular level. Jul 24, 2006
• Study: Display Ad Exposure Boosts Search Conversion
  An Atlas Institute report finds exposure to display and search ads from the same advertiser led to a 22 percent lift in conversions over search ads alone. Jul 21, 2006
• Study Examines Food Marketing Online
  The Kaiser Family Foundation looked at ways top kids' food brands are marketing online. Jul 20, 2006
• Google Reports Strong Quarter
  CEO Eric Schmidt attributes success to new products, new partnerships, and international expansion. Jul 20, 2006
• Digitas Meets Numbers, But Lowers Outlook
  Troubles at two big clients and the loss of three others will curb growth that the company had expected to see this year. Jul 19, 2006
• Online Leads Growth at NY Times
  A 35 percent growth in online revenue was led by strong online advertising gains. Jul 18, 2006
• Scion Offers Virtual Car Loans at Whyville
  Tween users can now drive a virtual Scion while learning about loans and credit. Jul 18, 2006
• Yahoo Enlists Film Students to Announce Its Redesign
  Yahoo's new home page launched today, and several film school students have created video ads to spread the word. Jul 17, 2006
• Waterfront Media Launches new Health Site
  EverydayHealth.com will let users customize the content to their needs, and let advertisers target ads against that data. Jul 17, 2006
• MPAA Hopes to Get in Touch With Moviegoers
  A new online panel will allow the group to check the pulse of consumers on issues related to the motion picture industry. Jul 12, 2006
• Report: Downloading Podcasts More Popular Than Blogging
  A new Nielsen//NetRatings study finds more U.S. adults have listened to a podcast than have published a blog. Jul 12, 2006
• Wired Reunites Online and Offline Properties
  Condé Nast bought back Wired News and Wired.com from Lycos, which had owned the magazine's online half for eight years. Jul 12, 2006
• Google Gets Tougher With AdWords Landing Pages
  An updated algorithm in its evaluation of landing page quality could make "click arbitrage" less profitable. Jul 11, 2006
• Mercedes-Benz Builds Online Brand World
  The site for DaimlerChrysler's flagship brand now offers more multimedia content. Jul 7, 2006
• AOL Accelerates Move to Ad-Supported Portal
  Internal discussions have execs pondering which premium services to cut loose in hopes of increasing pageviews. Jul 7, 2006
• Online Video Has Arrived, But Challenges Remain
  Publishers are scrambling to find enough video content to fill the consumer and advertiser demand, but marketers are still working out the best ways to integrate their message into that content. Jun 30, 2006
• Interpublic Teams with Facebook
  Strategic partnership gives Interpublic clients preferred treatment on the college-focused social network. Jun 29, 2006
• Yahoo Settles Click Fraud Suit
  The company will allow advertisers to file claims for potential fraudulent clicks dating back to January 2004. Jun 29, 2006
• AOL Bows Video-rich Site for Action Sports Fans
  Lat34 will target fans of skateboarding, snowboarding, and similar sports. Jun 28, 2006
• Recruiters Get New Ad Tools from Yahoo HotJobs
  With the job market heating up, new program gives recruiters more ways to reach passive job seekers. Jun 27, 2006
• Scion Campaign Has Personality-Driven Ads
  The technology, from rich media vendor Interpolls, updates ad content based on user interaction. Jun 23, 2006
• Microsoft adLab Launches with Advertiser Tools
  The research center has unveiled its first tools for paid search, contextual advertising, behavioral targeting and emerging markets. Jun 22, 2006
• BMW Uses TiVo Technology to Improve Product Placement
  A campaign on Speed Network's Test Drive series featuring BMW will show interactive ads on TiVo during the episode. Jun 21, 2006
• Online Ad Exchanges Sprout Up
  A few start-ups believe the time has come to bring stock market-like efficiency to the online ad buying process. Jun 20, 2006
• Yahoo Donates Developer Time to ONE.org
  Employees have rebuilt the site, integrating Yahoo's collaboration tools throughout. Jun 16, 2006
• Google Adds Dayparting to AdWords
  Advertisers can now automatically adjust bids, or pause and resume campaigns based on the time-of-day or day-of-week. Jun 16, 2006
• Omniture Improves Flash Application Measurement Tools
  ActionSource eliminates JavaScript to improve performance, accuracy, and ease of implementation. Jun 15, 2006
• Baynote Launches 'Content Guidance' Service
  The hosted service taps visitor behavior to improve site search results and navigation. Jun 14, 2006
• EarthLink Enlists Podcast Listeners for Ad Ideas
  The new "Make Advertising Better Challenge" invites PodShow Network's audience to create advertising jingles, spots, or endorsements for EarthLink. Jun 14, 2006
• BlueLithium Launches Behaviorally-Targeted Video
  AdRoll brings behavioral remarketing techniques to in-stream and in-banner video. Jun 13, 2006
• Datran Acquires Skylist
  The latest acquisition of an e-mail service provider by a database marketer. Jun 13, 2006
• Vibrant Media Adds Video
  New IntelliTXT Video ad units bring motion to the green-underlined, in-text contextual ads. Jun 12, 2006
• Organic Adds 'Experience Lab'
  The new simulation looks at 'A Day in the Life' of a persona, focusing on device and media usage. Jun 12, 2006
• London's Times Online Adds Video
  The ad-supported clips will be delivered by Roo. Jun 8, 2006
• 180solutions, Hotbar to Merge
  The combined adware company will be rebranded as Zango. Jun 7, 2006
• Geffen Brings Feeds Into Its Marketing Plan
  The record label hopes the distribution method will help improve communication with its artists' fans. Jun 6, 2006
• Study: Top 4 Percent of Queries Matter Most
  New data from the WebSideStory Index shows that half of all searches are made with the top 4 percent of unique queries. Jun 6, 2006
• Chrysler Loses Marketing Exec to Microsoft
  Jeff Bell was behind many of the automaker's forays into advergaming. Jun 6, 2006
• AOL Extends WNBA Agreement
  The women's basketball league will make its broadband home at AOL.com. Jun 5, 2006
• Microsoft Adds Contextual Ads Alongside Desktop E-mail
  Windows Live Mail Desktop has begun showing text ads and suggested searches targeted to the content of a user's e-mail. Jun 5, 2006
• Ask.com to Unveil Blog and Feed Search
  Ask's ExpertRank technology and Bloglines' subscription data combine to improve relevance. Jun 1, 2006
• Yahoo Adds Ads, Community Features to Video Site
  The new site features banner ads on select pages, and plans for pre-roll video ads are in the works. Jun 1, 2006
• Marchex Acquires Open List's Local Search Platform
  The content aggregation, local search, and user-generated content platform will be integrated with Marchex's thousands of local and vertical sites. May 31, 2006
• Yahoo, eBay Strike Multi-faceted Deal
  Yahoo to promote PayPal, click-to-call with Skype; eBay adds Yahoo search and ad distribution. May 25, 2006
• ISIPP Teams with Aweber for E-mail Delivery Monitoring
  ISIPP's SuretyMail accreditation service and Aweber's Delivery Monitor will co-market a full-service deliverability solution. May 25, 2006
• Goodmail Teams With TRUSTe
  Goodmail will offer discounts on its CertifiedEmail to senders who have earned TRUSTe's E-mail Privacy Seal. May 24, 2006
• 24/7 Adds Rich Media Tools
  Rich Media Foundry removes compatibility issues between vendors in the supply chain to simplify campaign management for publishers. May 23, 2006
• Google Launches Contextual Video Ads
  Google will begin showing "click-to-play" video ads on partner sites in its content network, the company announced last night on its Inside AdWords blog. May 23, 2006
• Mercent Unveils Retail Analytics Tools
  The platform ties online ad spend on search, shopping portals, and transactional marketplaces to retail-specific business results. May 22, 2006
• AOL Acquires Lightningcast for Video Ads
  The video ad serving platform will be integrated with AOL's Advertising.com division. May 18, 2006
• Eyeblaster Launches Video Studio
  Authoring tools simplify the development process for video ads on Eyeblaster's rich media platform. May 18, 2006
• AQuantive Buys Performance Media Vertical
  The company embarks on a vertical strategy with the acquisition of Atlanta-based Franchise Gator for $21.5 million. May 18, 2006
• NBC Ties Fall Schedule to Online Content
  New "TV 360" strategy brings ad-supported broadband content to forefront. May 16, 2006
• NextMedium Launches Brand Integration Marketplace
  The Embed platform aims to link marketers with content owners and distributors to enable product placement opportunities in multiple media. May 16, 2006
• Yahoo Redesign Tries to Balance Needs of Advertisers, Users
  The portal allocated a band across the new homepage for page takeovers. May 16, 2006
• InfoSpace to Distribute ContextWeb's Graphical Ads
  The contextually targeted solution will be offered as a private label service to InfoSpace's publisher partners. May 15, 2006
• CNN to Bring Online, Mobile to Upfront Party
  The cable network will emphasize its online, wireless and mobile capabilities to TV buyers this month. May 12, 2006
• New AIM Services Bring New Ad Opportunities
  AOL's new social networking and VOIP services built into the AIM platform give advertisers another way to reach AIM users. May 12, 2006
• [X+1] Brings Optimization to Japan
  The marketing optimization firm has teamed with local interactive agency spicebox. May 10, 2006
• AQuantive Revenues Up On Strong Organic Growth
  Revenues were up across all business segments, with international markets growing in importance. May 9, 2006
• Tacoda, Tremor Team for Behaviorally Targeted Video Ads
  Tacoda's targeting and Tremor Network's in-stream ad-serving product give both companies a new offering to attractbrand advertisers. May 8, 2006
• Habeas Unveils Reputation Service
  The e-mail accreditation provider is adding more deliverability tools to its menu of services. May 8, 2006
• CBS Launches 'innertube' Broadband Video Network
  The ad-supported network will showcase original programming as well as shows from CBS' library. May 5, 2006
• Microsoft AdCenter Goes Live
  The U.S. pilot is over. AdCenter now serves all ads on Microsoft's domestic sites. May 4, 2006
• Ask.com Launches Second Post-Jeeves Campaign
  The search engine's latest effort stars one of the company's top scientists. May 3, 2006
• AOL Ad Revenues Up 26%
  AOL's ad revenues rose 26 percent last quarter, but the $81 million gain was once again not enough to offset dialup service subscriber losses. May 3, 2006
• IAC Profits Down, As Expected
  Ask.com profits were also down, while revenue and queries both grew year-over-year. May 2, 2006
• IDG Launches Vertical Text Ad Marketplace
  The enterprise technology publisher teamed with Quigo to launch TechWords. May 2, 2006
• Fox Adds User-generated Content Sites
  Two minor acquisitions add community tools to Fox Interactive's growing network. May 1, 2006
• BlueLithium Unveils Behavioral Targeting Tools
  AdPath brings new targeting and remarketing capabilities to advertisers, and extended inventory to publishers in its network. Apr 26, 2006
• WebSideStory Ties Site Search to Web Metrics
  The latest WebSideStory Search release lets marketers rank site search results based on visitor behavior. Apr 24, 2006
• DoubleClick Bows Optimization Tool
  DART Adapt matches ads to the audience most likely to convert based on statistical modeling. Apr 24, 2006
• Sisterwoman Promises Social Networking Without the Risk
  A network targeting women aged 25 to 50 aims to provide intimate access to a sought-after demographic. Apr 20, 2006
• ShopWiki Aims to Redefine Shopping Search
  The site hopes to differentiate itself based upon its breadth of products and information. Apr 19, 2006
• E-mail Group Offers Reputation Guidelines
  The ESPC released a white paper today detailing what it sees as best practices for reputation service providers. Apr 18, 2006
• After E-mail Authentication
  With more than 35 percent of all mail now being authenticated, e-mail watchers are looking ahead to the next wave of issues. Apr 17, 2006
• Discovery Channel Bows Multi-Channel Content Play
  The cable TV network is making a broadband and wireless push with its content and advertising opportunities. Apr 12, 2006
• Comcast, Sony Team for Horror Network
  The ad-supported offering will span VOD, Web and mobile platforms. Apr 10, 2006
• Publishers React to AOL's Mobile Browsing App
  Some see it as an opportunity for exposure, others as misuse of their content. Apr 7, 2006
• Web Development Sees 'Marketing Renaissance'
  As more companies loosen the purse strings for major Web development projects, interactive agencies and Web development shops stand to benefit. Apr 6, 2006
• Streaming Media, Mobile Analytics Come to the Fore
  New HBX Analytics features from WebSideStory give marketers more detailed data on user behavior. Apr 5, 2006
• Coremetrics Acquires IBM's SurfAid Division
  Strength in new verticals, an experienced team, and WebSphere Commerce integration sparked the deal. Apr 3, 2006
• Google Garners Nearly Half of February Searches
  Google also dominated image search, with almost 72 percent of all queries last month. Apr 3, 2006
• Dodge Looks Online to Reach Young Buyers
  The carmaker will spend 20% of its marketing budget for its new compact car on gaming and online ads. Mar 31, 2006
• Keyword Trademark Suit Heads to Trial
  A case in a Minnesota federal court could have long-term implications on search engines' trademark policies. Mar 30, 2006
• Alloy Buys High School Social Networking Site
  Alloy Marketing & Media has acquired Sconex for $8.7 million. Mar 29, 2006
• Aptimus Adds Targeting, Testing Tools
  The lead-generation network added behavioral and demographic targeting, and data validation tools for advertisers. Mar 27, 2006
• FreeiPods.com Owner Sued for Privacy Breach
  UPDATE: The New York Attorney General has accused Gratis Internet of the "largest deliberate breach of a privacy policy ever discovered by U.S. law enforcement." Mar 24, 2006
• Google Seeks Patent for Targeting Ads on Wi-Fi Hotspots
  Patent application outlines plan to offer free ad-supported wireless access. Mar 24, 2006
• Miva Adds Desktop Search Distributor
  Intellext's Watson contextual desktop search tool will begin showing Miva's pay-per-click ads. Mar 23, 2006
• Hasbro Takes Transformers Mobile
  Glu Mobile has signed a deal to bring the toy and video characters to mobile phones. Mar 23, 2006
• Analytics Group Takes Stand Against Spyware
  The Web Analytics Association's statement of principles aims to distance cookies used in analytics from spyware applications. Mar 23, 2006
• Brightcove Adds Video Editing Tools with Acquisition
  The Internet TV player has acquired self-service rich media tool provider MetaStories. Mar 21, 2006
• European Ad Network Adds Contextual Technology
  Ad Pepper Media acquired Crystal Reference Systems in a cash and stock deal worth up to $3.5 million. Mar 20, 2006
• Windows Live Ad Tests Underway
  Targeted ads in Microsoft Office Live, Windows Live Mail and MSN Spaces are now in beta in several markets. Mar 16, 2006
• Direct Revenue Settles Adware Suit
  Illinois class action suit ends with promises to reform and $300,000 in attorneys' fees. Mar 16, 2006
• Scripps Picks Up UK Home Services Vertical
  For $366 million, uSwitch will join Shopzilla in Scripps' interactive media division. Mar 16, 2006
• OPA: Online Paid Content Spending Tops $2B
  Led by digital music, revenues from paid content rose by 15 percent in 2005. Mar 14, 2006
• E-mail Marketer Slapped for Privacy Violations
  Datran Media has agreed to pay $1.1 million to settle a lawsuit brought by the New York Attorney General. Mar 13, 2006
• WebTrends to Launch Data Warehouse Product
  New tools dig deeper into user-level data to improve marketing campaigns. Mar 13, 2006
• Click Fraud Settlement Viewed as Win-Win by Some
  UPDATE: One legal analyst says the proposed settlement may be the best possible outcome for both sides. Mar 10, 2006
• Online Publishers Expect Branding Growth in 2006
  An Advertising.com survey of online publishers reveals expectations that more brand-focused advertisers will come online. This will require greater adoption of video, rich media and behavioral targeting capabilities to support them. Mar 9, 2006
• Google to Settle Click Fraud Suit for $90M
  Google agrees to settle a class action click fraud case brought in an Arkansas state court. Mar 8, 2006
• CafePress Bows Tag-based Ad Targeting
  Publishers in the company's affiliate program can now show ads targeted against tagged content. Mar 7, 2006
• Marketers, Ad Vendors Ready for Browser Changes
  An update to Internet Explorer could alter the way rich media content is displayed, but many marketers have made the necessary changes to prevent any impact on end users. Mar 7, 2006
• AOL to Offer Free Deliverability Services to Non-Profits
  In the latest chapter of a months-long saga, America Online answers critics of its CertifiedEmail program by offering to help them make the Enhanced Whitelist. Mar 6, 2006
• Sci Fi Channel Launches Multi-channel Promotion
  The NBC-owned cable network will give away 1.4 million downloads through iTunes of an episode of its popular "Battlestar Galactica" series using a code in the print version of TV Guide. Mar 6, 2006
• NBC Universal to Buy iVillage
  "The Internet for women" will serve as a centerpiece for NBC's online efforts. Mar 6, 2006
• Will SEMs Become "Metrics Marketers"?
  As search marketing principles move offline, metrics-focused SEMs will be well positioned to follow, experts at Search Engine Strategies believe. Mar 2, 2006
• 2005 A Year of Growth for Behavioral Ads
  A report from 24/7 Real Media shows both impressions and click-through rates grew considerably last year. Feb 28, 2006
• More Marketers Concerned About Click Fraud
  A SEMPO study found three times as many online advertisers and SEM firms believed click fraud was a serious issue in 2005 compared to the year before. Feb 27, 2006
• A Final Farewell to Jeeves
  After a series of send-offs, the butler has finally ridden off into the sunset. Ask.com re-launches with a new design. Feb 27, 2006
• Yahoo! Modifies Trademark Keyword Policy
  Advertisers will no longer be able to bid on competitors' trademarked keywords. Feb 24, 2006
• Dow Jones Restructures Across Channels
  Shunning its channel-based structure, the publishing giant has reorganized its business around the markets it serves with its various media properties. Feb 23, 2006
• OPA Names New Officers
  A Weather Channel vet takes the trade group's reins for 2006. Feb 22, 2006
• Agencies and Pay-per-call: A Perfect Match?
  Pay-per-call advertising players are aggressively courting SEMs and media agencies. Feb 22, 2006
• Turner to Host Daytona 500 TV Ads Online
  NASCAR.com hopes to capitalize on the Daytona 500's huge TV viewership. Feb 17, 2006
• Podbridge Launches Ad Network
  The company will serve and track audio ads sold through radio ad sales reps. Feb 17, 2006
• Rubel Moves to Edelman
  Former CooperKatz PR and blogging expert will join Edelman's WOM practice. Feb 16, 2006
• TripAdvisor Taps Travel Ad Network to Rep Graphical Ads
  The Expedia-owned travel search site will for the first time offer graphical ads alongside its CPC text ads. Feb 14, 2006
• BzzAgent Tries Standardizing Word-of-Mouth Campaigns
  A new program attempts to make buying access to consumer WOM agents as easy as buying space in other media. Feb 13, 2006
• Blinkx Debuts Pre-roll Ads on Video Search
  The video search engine will insert ads, sold by Eyeblaster, into content from U.K. news network ITN. Feb 10, 2006
• Vendare Loses CEO
  The Idealab-backed ad network will be led by one of its board members until a replacement is found. Feb 9, 2006
• Marketers Mixed On AOL-Goodmail Plans
  Some stakeholders welcome a new tool with the potential to improve e-mail, but most plan to withhold judgment until effectiveness and ROI are proven. Feb 9, 2006
• IAC Sees Growth, Looks Inward for 2006
  IAC will continue to invest in its businesses in 2006, re-launching Ask.com and making internal investments to grow market share. Feb 8, 2006
• Amid Controversy, AOL to Keep Enhanced Whitelist
  AOL has backpedaled on an earlier decision to discontinue its Enhanced Whitelist service for commercial e-mail senders. Feb 7, 2006
• 'Sopranos' Sponsor AOL Super Bowl Ad Gallery
  Visitors can vote for their favorite ad of this year and all time. Feb 3, 2006
• Responsys Acquires Marketing Services Firm
  The addition of Inbox Marketing will increase the breadth and depth of Responsys' professional services capabilities. Feb 3, 2006
• WebSideStory Buys Visual Sciences
  The much smaller Web analytics vendor brings high-end capabilities and established government relationships to WebSideStory. Feb 2, 2006
• Revenue Science Adds Shopping.com to Its Network
  The comparison shopping site brings ready-to-buy shoppers to the company's behaviorally targeted ad network. Feb 2, 2006
• Dice.com Viral Site Lets IT Guys Get Revenge
  The BeingIT mini-site, created by ModemMedia, arms Joe IT with a jelly donut bazooka, a head-shrinking gun, and a pizza launcher to strike back at annoying business managers. Feb 1, 2006
• Time Warner Revenues Up, Despite AOL
  Higher ad revenues at AOL were not enough to offset shrinking subscriptions. Feb 1, 2006
• AOL to Implement E-mail Certification Program
  Goodmail's CertifiedEmail program is expected to help reduce e-mail fraud and phishing scams targeting AOL members. Jan 30, 2006
• Marketers, Watchdogs Team Up Against E-mail Registry
  A coalition of six marketing groups and privacy watchdogs have banded together to raise legal concerns with Utah's Child Protection Registry Act. Jan 26, 2006
• Google Tests AdWords Tweaks
  Longer ads and a desktop campaign management application are two of the latest ideas under Google's microscope. Jan 25, 2006
• Marketing Spend Shifting to Below-the-line
  A new study finds the move of ad dollars to targeted, direct response marketing, including interactive, is occuring faster than expected. Jan 23, 2006
• Search Ad Auction Models Flawed, Economists Say
  Research from Stanford Business School finds current auction models at Google and Yahoo! lead to volatility, large resource requirements, and higher charges to advertisers. Jan 20, 2006
• Podcast Ad Networks Launch
  Kiptronic and Podtrac have separately launched platforms to connect advertisers with podcast creators. Jan 19, 2006
• Marketers Intrigued by Google's Foray Into Radio
  The potential billion-dollar investment marks Google's commitment to expand to other media. Jan 18, 2006
• Google Buys Into Radio
  The search giant acquired dMarc Broadcasting, with plans to integrate its automated radio advertising platform with AdWords. Jan 17, 2006
• SEMs Welcome Shorter Yahoo! Ads
  Marketers have a variety of strategies for dealing with the truncation of ads on Yahoo! Search Marketing. Jan 17, 2006
• Six Flags Taps OgilvyOne for Interactive
  The theme park giant is also putting its creative and media accounts under review, now held by Detroit-based W.B. Doner and Co. Jan 13, 2006
• Google Looks to Patent Mobile Click-to-call Ads
  A new patent application for "call-on-select" functionality indicates Google's plans to extend its click-to-call tests to mobile phones. Jan 12, 2006
• Arc Sets Up Shop With Burnett in Detroit
  The Publicis siblings will focus on ideas that will work in multiple media for clients like GM and Dow. Jan 12, 2006
• AOL Adds Truveo for Video Search
  The acquisition is the latest in a string of moves to build up AOL's video search capabilities. Jan 11, 2006
• Is Miva For Sale?
  UPDATE: The performance marketing network may be on the block, but Miva's CEO says a sale is just one of many options. Jan 10, 2006
• Search Marketers Look to Efficiency in 2006
  Keywords got more expensive last year, a survey found, but there's still room to grow budgets. Jan 10, 2006
• Time Consolidates Financial Sites
  Four business and financial titles will be housed under a revamped CNNMoney.com. Jan 10, 2006
• Search Spending to Grow, Move In-House
  A new report from SEMPO finds that spending on search marketing will grow to $7.2 billion in 2006, with more advertisers opting to keep their efforts in-house. Jan 9, 2006
• Heavy.com Launches Mobile Content Division
  The online content provider is looking to cell phones as a new distribution channel for its irreverent video clips and ads. Jan 5, 2006
• 9rules Paves Way for Blog Ad Network
  The independent blog network has been sorted into verticals in anticipation of offering targeted ads on its sites. Jan 4, 2006
• Paid Search to Grow 41% With Google Leading the Way
  Two Piper Jaffray reports put Google at the forefront of a $14 billion paid search market this year, leading to a potential $600 stock price. Jan 4, 2006
• The Holidays Are a Time for Online Giving
  Non-profits increasingly look online for donations, particularly during the year-end push. Dec 29, 2005
• Amazon Hosting Author Blogs
  The new Amazon Connect program aims to keep readers coming back to Amazon to read blogs from their favorite authors. Dec 28, 2005
• Google Diverts Links on Google Base
  New jump pages could have broader implications to marketers. Dec 28, 2005
• CBS to Stream TV Shows on Yahoo!
  The network unveiled a week-long online promotion to court new viewers for two of its top sitcoms. Dec 28, 2005
• Philips to Auction Bulbs from Times Square Ball
  An eBay charity auction will sell the last bulbs in the New Year's Eve ball to benefit the Red Cross. Dec 27, 2005
• Firefox Calls "Action" on Ad Contest
  Mozilla is offering aspiring filmmakers a shot at getting their ad into future TV campaigns. Dec 22, 2005
• Advertising.com Unveils Rich Media Ad Network
  Advertisers can buy ads across more than 55 publishers. Dec 19, 2005
• Yahoo! to Help Advertisers Measure Offline Results
  A new service offered by Yahoo! and offline analytics firm MMA aims to show advertisers the offline value of online ads. Dec 16, 2005
• Local.com Continues Partner Blitz
  The local search provider makes its third distribution deal in as many weeks. Dec 16, 2005
• Hostway Hopes to Repeat Viral Success
  Following its popular "Bob's Cube" viral site launched earlier this year, the Web hosting provider has unveiled "Leroy the Hand." Dec 16, 2005
• AOL, GMA Plan to Put America On a Diet
  The multi-channel "America Takes it Off" campaign will reach out to Good Morning America's TV audience with new AOL.com content. Dec 15, 2005
• Report: Online Ad Spending Growth to Vary by Industry
  A JupiterResearch study predicts growth will be driven by spending in the media and entertainment, financial services and automotive industries. Dec 15, 2005
• News Interactive Launches Ad-Supported Video
  Advertisers can buy :15 or :30 spots on video clips targeted to an Australian audience. Dec 14, 2005
• Alexa Opens Its Search Index
  The move could bring vertical search competitors into the market. Dec 13, 2005
• MobiTV to Sell Video Ads on Cell Phones
  The 2-year-old company will use the "local avail" spots mostly for repurposed TV spots, at first. It's already signed Jeep and Axe. Dec 12, 2005
• Yahoo!, MSN Court Soccer Fans
  Both companies hope to attract advertisers interested in reaching FIFA World Cup devotees. Dec 12, 2005
• Audible Unveils "Don't Read" Campaign
  The tongue-in-cheek campaign, created by Agency.com, aims to boost the Audible brand and drive subscriptions to its downloadable audio content. Dec 12, 2005
• Yahoo! to Partner With Aussie TV Network
  The joint venture with Seven Network will let Yahoo! create cross-media packages for advertisers. Dec 9, 2005
• Microsoft Launches Windows Live Local
  A local version of its new applications portal is now in beta, with local advertising opportunities. Dec 9, 2005
• Online Advertising's Tipping Point Approaches
  Piper Jaffray predicts online spending growth could accelerate later next year. Dec 8, 2005
• Kanoodle Pays for Cookie Distribution
  To grow its behavioral targeting network, Kanoodle has launched a program that pays sites to deliver cookies to their visitors. Dec 6, 2005
• aQuantive Expands in the U.K.
  An acquisition of London-based interactive agency DNA may be the first of several for Avenue A | Razorfish. Dec 6, 2005
• E-mail Group Shifts Focus
  The ESPC widens its reach beyond service providers to embrace all e-mail senders and related service providers. Dec 5, 2005
• HGTV Supports TV Giveaway With Web
  The fourth annual dream home giveaway combines the reach of television with the engagement of online. Dec 5, 2005
• Firefox Launches Open Source Marketing Campaign
  Staying true to its open source roots, Mozilla Corp. is turning to its community to create video ads and testimonials. Dec 2, 2005
• AOL Launches Mobile Search
  Pay-per-click and pay-per-call ads are distributed through the mobile channel. Dec 2, 2005
• BuzzMetrics to Monitor TV Show Buzz
  New online word-of-mouth measurement practice aims to quantify viewer engagement levels. Dec 1, 2005
• GarageBand Launches Podcasting Tools
  The new Gcast service offers free tools, hosting, and access to podsafe music. Dec 1, 2005
• WhenU Launches Comparison Shopping Tool
  A new application from the adware provider delivers competitive offers from WhenU advertisers for products a user researched online. Nov 30, 2005
• Quova Updates Geo-Targeting Products with Ads in Mind
  Quova has created vertical solutions for targeting ads and content, and has added professional services to ease implementation. Nov 30, 2005
• Local.com Adds Local Shopping Links
  ShopLocal's online circulars will be featured in relevant local search results. Nov 29, 2005
• Chrysler Hits the Road with New Advergame
  The game's puzzle-building approach hopes to engage the brand's core target audience of women without alienating men. Nov 29, 2005
• Disney to Send "Narnia" Clips to iPods
  Fans can sign up to receive video content from "The Lion, The Witch and The Wardrobe" directly on their PCs and video-enabled iPods. Nov 28, 2005
• TiVo Developing Ad Search Capability
  A new feature expected in the spring will allow viewers to search for TV ads by category and keywords. Nov 28, 2005
• Brightcove's Hat Trick: Dollars, Distribution, and Diller
  The Internet TV player scored a distribution deal with AOL, along with a round of funding from some top portals. Nov 22, 2005
• Gamers OK With Relevant Ads
  In-game ads that enhance the game's alternate reality are tolerated -- and even welcomed -- by gamers, an MEC study found. Nov 22, 2005
• Parade Adds Online Rewards
  Visitors will get points for spending time with advertisers' brands. Nov 22, 2005
• An Offline M&Ms Comic Gets an Online Treatment
  A multichannel promotion brings M&Ms Minis to life in comic-book style. Nov 21, 2005
• Livedoor Acquires U.S. SEM Firm
  The Japanese Internet player makes another move in the U.S. search space by acquiring the parent of 360i and SearchIgnite. Nov 21, 2005
• Pringles Gets in the Game with Kong
  The "King Kong Jump" advergame promoting P&G's snacks and Universal's upcoming film launch. Nov 17, 2005
• Afraid of Commitment? Try a Pop-up Blog
  ElectricArtists has created a pop-up blog for an upcoming event that will end when the event does. Nov 17, 2005
• TRUSTe to Police Adware
  UPDATE: New 'Trusted Download' program aims to help advertiser identify white-hat adware players. Nov 16, 2005
• Google Analytics: Rising Tide, or Tsunami?
  Web analytics-watchers offer varying opinions on what repercussions Google's free product will have in the marketplace. Nov 16, 2005
• AOL, WB Team to Stream Classic TV Shows
  The corporate siblings have created In2TV, an ad-supported broadband TV network. Nov 14, 2005
• Is Online Marketing Growing Up?
  The dominant themes out of Ad:tech include thinking beyond the banner and finding suitable metrics. Nov 11, 2005
• Marketing Increasingly Under the Microscope
  More and more marketing departments are finding themselves subject to business process review. Nov 10, 2005
• Interactive Success Lies Beyond Traditional Ads, Metrics
  There's more to do online than advertise, and that's where the real success can be found, according to experts at the Ad:Tech conference in New York. Nov 8, 2005
• Miva Updates Management Tools
  Broader keyword matching and keyword grouping are included in the latest version of its Ad Center. Nov 7, 2005
• Brightcove Illuminates its Ad Strategy
  Two new hires and a partnership with Publicis will help the fledgling Internet TV service build out its advertising strategy. Nov 7, 2005
• BK Sponsors Heavy.com Content for Video iPod
  Content includes user-generated videos featuring Burger King and Subservient Chicken masks. Nov 4, 2005
• Marketers Intrigued by Windows Live
  A new advertiser-friendly Microsoft raises new possibilities for marketers. Nov 3, 2005
• AOL Sees Ad Growth, Subscriber Decline
  Time Warner confirms it's engaged in talks to speed AOL's transition to an ad-supported business. Nov 2, 2005
• Microsoft Goes Live with Live.com Portal Plans
  The site is part of the software company's expansion of its ad-supported Web-based software applications. Nov 2, 2005
• Diller Stands by Synergy
  Close relationships between business units will bring continued success to IAC/InterActiveCorp, its outspoken CEO tells investors on its quarterly earnings call. Nov 1, 2005