Archive for Zachary Rodgers

1781 articles
Showing 1 to 20
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• Study Calls for More User Choice in Pre-Roll Ads
  A research effort meant to find a replacement for pre-roll online video ads actually validates them. Feb 5, 2010
• Facebook and Microsoft Cancel Display Ad Relationship
  Four-year agreement is kaput in possible blow to Microsoft's ad representation ambitions. Feb 5, 2010
• MySpace Suffers More Ad Declines
  Earnings at News Corp.'s digital unit fall $32 million; Rupert Murdoch has a crush on 3D technology. Feb 3, 2010
• Dentsu Buys Innovation Interactive, Parent to SearchIgnite and 360i
  Acquisition gives Dentsu a bigger U.S. footprint. Jan 26, 2010
• Vivaki Ventures Is Done Chasing Equity Deals with Startups
  In wake of Tim Hanlon's departure, Publicis unit shifts focus from startup consulting to tech integration. Jan 25, 2010
• AOL Buys StudioNow, Bolstering Seed.com Video Ambitions
  Acquisition will also support branded video advertising and premium editorial brands. Jan 25, 2010
• Google Seeing Windfall From Large Advertisers
  On Q4 earnings call, Google executives cite rising display ad spend by major brands. Jan 21, 2010
• John Greco Out as CEO at Direct Marketing Association
  Exit follows a tumultuous year that included accusations of mismanagement. Jan 20, 2010
• Mediabrands Creates Catch-All 'Ventures' Unit
  Division will house digital specialists Reprise, Cadreon, and Ansible, among other holdings. Jan 20, 2010
• Report: Retailers Spent Heavily on Search in Q4
  Retail search spend was up 17 percent year over year, but consumers clicked less and spent less after the click. Jan 19, 2010
• MySpace Promotes Friedman to SVP Ad Sales, West
  Shari Friedman has a long track record selling entertainment advertising. Jan 13, 2010
• AOL Vet Bosco Joins ComScore as Head of Products
  Bosco is credited with leading the acquisitions of Quigo, Tacoda, and Third Screen Media. Jan 13, 2010
• AOL's Shashi Seth Quits After Just Three Months
  A veteran of Google and eBay, Seth was charged with bringing order to AOL's ramshackle family of advertising products. Jan 13, 2010
• Agencies Ho-Hum on Yahoo's Latest Premium Video Drive
  Distribution deal with digital studio Electus promises exclusive online-only shows, but ad buyers may balk. Jan 11, 2010
• Red Bricks Media Nabs Scott Neslund as CEO
  Indie interactive agency brings on the veteran former CEO of Mindshare. Jan 11, 2010
• AOL to Shrink Global Presence in 2010
  CEO Armstrong says company will retreat from some of the 40 countries where it now operates. Jan 7, 2010
• Apple Buys Mobile Ad Net Quattro
  Deal is Apple's first big foray into the ad marketplace. Jan 5, 2010
• Quantcast Funding Will Support New Ad Product
  Cash infusion will support fledgling Quantcast Media Program, as well as new staff hires and tech development. Jan 4, 2010
• GroupM's Rob Norman Ascends to North America CEO
  Interactive vet replaces Marc Goldstein, who leaves after three years. Jan 4, 2010
• 2009 Ends, Hard Times Continue for Consumer Electronics Brands
  As the year winds down, the sellers of smart phones and LCD screens still cower in the bottom of the funnel. Dec 30, 2009

1781 articles
Showing 1 to 20
Page: 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 77 78 79 80 81 82 83 84 85 86 87 88 89 90

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