Archive for Jackie Gallogly and Lynne Rolls

43 articles
Showing 1 to 20
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Permission Is About Your Relationship
What you're sending out says a lot about your relationship with your email recipients. Jun 24, 2002
Email SWOT
The good, the bad, the opportunities: a critical look at email as a marketing medium. Jun 10, 2002
Are You Watching Your ROI?
Nothing impresses management like having your numbers in line and being able to prove the success of what you are managing. Jackie gives us a short lesson in calculating ROI. May 13, 2002
Email by the Numbers: What Do Consumers Think?
Internet users prefer email over everything -- with the possible exception of brushing their teeth. Apr 29, 2002
Email: When In Doubt, Call a Pro
Slashing your email marketing budget? Not so fast... Apr 22, 2002
The All-Important Offer
The offer: what it is and why it matters to your email campaign. But first, the winner of our April Fool's Day contest! Apr 15, 2002
Testing: Take Off... and Landing (Page)!
Your email message was impeccable. They click, but where do they end up? A landing page is part of your email campaign, too. Apr 8, 2002
Email and Other Marketing Media: A Comparison
We'll admit our email bias -- but email isn't always the beginning and the end of the mix in marketing media. Here's a look at how some other options stack up. Apr 1, 2002
Testing, Testing, 1, 2, 3...
So, you're ready to test your email marketing campaign. What variables should you consider changing? Mar 25, 2002
Continuing Education: Webinars, Seminars, and Resources
Interactive marketing puts everyone on a permanent learning curve. What are the best methods and resources for staying abreast in the email arena? Mar 19, 2002
Email Deployment Systems: A Step-By-Step Buyer's Guide
Shopping for a system or provider that can handle your email, lists, data, and reporting? Here's how to define your needs and find the right match. Mar 12, 2002
Keeping Campaigns Calm, Collected... and Creative
Is every campaign an 11th-hour sprint to the finish line? Is everyone losing her cool -- and her mind? From creative to coding to checklists, these tips will help keep things running on track. Mar 5, 2002
Response Metrics: How to Crunch the Numbers
How is your email campaign measuring up? Here are industry standard statistics -- and a word or two about how to apply them to your campaign and your business. Remember: It's not one-size-fits-all. Feb 26, 2002
CPA Meets CPM: Is a Hybrid Deal Right for You?
Are hybrid buys merely the latest vogue in alphabet soup? Or are they a better deal for media buyers and publishers alike? Feb 19, 2002
Getting Emotional About Email
Jackie's getting emotional about some email marketers that are busyspoiling things for the rest of us. Feb 12, 2002
Have No Fear... We Have Some Acquisition Pointers Here
Email acquisition campaigns are scary enough to strike fear into the hearts of even the most intrepid marketers. Lynne shares some pointers to ease your concerns. Feb 5, 2002
Making Your Copy Call for Action
Integrating on- and offline creative efforts is important, but making sure each medium expresses the core message in the most effective way possible is also critical. For email, that means using traditional direct response techniques. Jan 29, 2002
Top 10 Fears of Email Marketers
It's an arena fraught with peril -- and with so much possibility. What's keeping you from implementing killer email marketing programs? Jan 22, 2002
Conversion Rates? What Do You Track?
Once you've adopted and used the best practices for email marketing, it's time to calculate the results. Jan 15, 2002
Going Back to the Basics to Start the New Year
As you start 2002 rested and renewed, it's the perfect time to refresh your memory about the ABCs of email marketing. Jan 8, 2002