Archive for Jackie Gallogly and Lynne Rolls

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- Permission Is About Your Relationship
What you're sending out says a lot about your relationship with your email recipients. Jun 24, 2002
- Email SWOT
The good, the bad, the opportunities: a critical look at email as a marketing medium. Jun 10, 2002
- Are You Watching Your ROI?
Nothing impresses management like having your numbers in line and being able to prove the success of what you are managing. Jackie gives us a short lesson in calculating ROI. May 13, 2002
- Email by the Numbers: What Do Consumers Think?
Internet users prefer email over everything -- with the possible exception of brushing their teeth. Apr 29, 2002
- Email: When In Doubt, Call a Pro
Slashing your email marketing budget? Not so fast... Apr 22, 2002
- The All-Important Offer
The offer: what it is and why it matters to your email campaign. But first, the winner of our April Fool's Day contest! Apr 15, 2002
- Testing: Take Off... and Landing (Page)!
Your email message was impeccable. They click, but where do they end up? A landing page is part of your email campaign, too. Apr 8, 2002
- Email and Other Marketing Media: A Comparison
We'll admit our email bias -- but email isn't always the beginning and the end of the mix in marketing media. Here's a look at how some other options stack up. Apr 1, 2002
- Testing, Testing, 1, 2, 3...
So, you're ready to test your email marketing campaign. What variables should you consider changing? Mar 25, 2002
- Continuing Education: Webinars, Seminars, and Resources
Interactive marketing puts everyone on a permanent learning curve. What are the best methods and resources for staying abreast in the email arena? Mar 19, 2002
- Email Deployment Systems: A Step-By-Step Buyer's Guide
Shopping for a system or provider that can handle your email, lists, data, and reporting? Here's how to define your needs and find the right match. Mar 12, 2002
- Keeping Campaigns Calm, Collected... and Creative
Is every campaign an 11th-hour sprint to the finish line? Is everyone losing her cool -- and her mind? From creative to coding to checklists, these tips will help keep things running on track. Mar 5, 2002
- Response Metrics: How to Crunch the Numbers
How is your email campaign measuring up? Here are industry standard statistics -- and a word or two about how to apply them to your campaign and your business. Remember: It's not one-size-fits-all. Feb 26, 2002
- CPA Meets CPM: Is a Hybrid Deal Right for You?
Are hybrid buys merely the latest vogue in alphabet soup? Or are they a better deal for media buyers and publishers alike? Feb 19, 2002
- Getting Emotional About Email
Jackie's getting emotional about some email marketers that are busyspoiling things for the rest of us. Feb 12, 2002
- Have No Fear... We Have Some Acquisition Pointers Here
Email acquisition campaigns are scary enough to strike fear into the hearts of even the most intrepid marketers. Lynne shares some pointers to ease your concerns. Feb 5, 2002
- Making Your Copy Call for Action
Integrating on- and offline creative efforts is important, but making sure each medium expresses the core message in the most effective way possible is also critical. For email, that means using traditional direct response techniques. Jan 29, 2002
- Top 10 Fears of Email Marketers
It's an arena fraught with peril -- and with so much possibility. What's keeping you from implementing killer email marketing programs? Jan 22, 2002
- Conversion Rates? What Do You Track?
Once you've adopted and used the best practices for email marketing, it's time to calculate the results. Jan 15, 2002
- Going Back to the Basics to Start the New Year
As you start 2002 rested and renewed, it's the perfect time to refresh your memory about the ABCs of email marketing. Jan 8, 2002
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Account Manager
Varick Media Management New York, United States
Publisher
Confidential Leading Publisher New York, United States