Archive for Jackie Gallogly and Lynne Rolls

Jackie Gallogly and Lynne Rolls

Showing 43 items

  • Permission Is About Your Relationship
    What you're sending out says a lot about your relationship with your email recipients. Jun 24, 2002
  • Email SWOT
    The good, the bad, the opportunities: a critical look at email as a marketing medium. Jun 10, 2002
  • Are You Watching Your ROI?
    Nothing impresses management like having your numbers in line and being able to prove the success of what you are managing. Jackie gives us a short lesson in calculating ROI. May 13, 2002
  • Email by the Numbers: What Do Consumers Think?
    Internet users prefer email over everything -- with the possible exception of brushing their teeth. Apr 29, 2002
  • Email: When In Doubt, Call a Pro
    Slashing your email marketing budget? Not so fast... Apr 22, 2002
  • The All-Important Offer
    The offer: what it is and why it matters to your email campaign. But first, the winner of our April Fool's Day contest! Apr 15, 2002
  • Testing: Take Off... and Landing (Page)!
    Your email message was impeccable. They click, but where do they end up? A landing page is part of your email campaign, too. Apr 8, 2002
  • Email and Other Marketing Media: A Comparison
    We'll admit our email bias -- but email isn't always the beginning and the end of the mix in marketing media. Here's a look at how some other options stack up. Apr 1, 2002
  • Testing, Testing, 1, 2, 3...
    So, you're ready to test your email marketing campaign. What variables should you consider changing? Mar 25, 2002
  • Continuing Education: Webinars, Seminars, and Resources
    Interactive marketing puts everyone on a permanent learning curve. What are the best methods and resources for staying abreast in the email arena? Mar 19, 2002
  • Email Deployment Systems: A Step-By-Step Buyer's Guide
    Shopping for a system or provider that can handle your email, lists, data, and reporting? Here's how to define your needs and find the right match. Mar 12, 2002
  • Keeping Campaigns Calm, Collected... and Creative
    Is every campaign an 11th-hour sprint to the finish line? Is everyone losing her cool -- and her mind? From creative to coding to checklists, these tips will help keep things running on track. Mar 5, 2002
  • Response Metrics: How to Crunch the Numbers
    How is your email campaign measuring up? Here are industry standard statistics -- and a word or two about how to apply them to your campaign and your business. Remember: It's not one-size-fits-all. Feb 26, 2002
  • CPA Meets CPM: Is a Hybrid Deal Right for You?
    Are hybrid buys merely the latest vogue in alphabet soup? Or are they a better deal for media buyers and publishers alike? Feb 19, 2002
  • Getting Emotional About Email
    Jackie's getting emotional about some email marketers that are busyspoiling things for the rest of us. Feb 12, 2002
  • Have No Fear... We Have Some Acquisition Pointers Here
    Email acquisition campaigns are scary enough to strike fear into the hearts of even the most intrepid marketers. Lynne shares some pointers to ease your concerns. Feb 5, 2002
  • Making Your Copy Call for Action
    Integrating on- and offline creative efforts is important, but making sure each medium expresses the core message in the most effective way possible is also critical. For email, that means using traditional direct response techniques. Jan 29, 2002
  • Top 10 Fears of Email Marketers
    It's an arena fraught with peril -- and with so much possibility. What's keeping you from implementing killer email marketing programs? Jan 22, 2002
  • Conversion Rates? What Do You Track?
    Once you've adopted and used the best practices for email marketing, it's time to calculate the results. Jan 15, 2002
  • Going Back to the Basics to Start the New Year
    As you start 2002 rested and renewed, it's the perfect time to refresh your memory about the ABCs of email marketing. Jan 8, 2002
  • What's Next With Sweepstakes and Freebie Names?
    So, you've gathered quite a list of email addresses through sweepstakes and freebie offers. What do you do now, and what kind of response can you expect to receive? Dec 18, 2001
  • The Mystique of Affiliate Programs
    There's more to affiliate marketing than ads on Web sites. Affiliate campaigns can be conducted via email, too. Dec 11, 2001
  • A Day in the Life...
    Recently, Lynne and Jackie gave you a checklist for planning, executing, and deploying an email marketing campaign. Here's the list applied to real-life applications -- Jackie's real life. Dec 4, 2001
  • Appending Email, Part 2: Appending to Appends
    Send email to your snail mail list -- even if you don't know your customers' addresses in cyberspace? Yes, it is possible! Here are more how-tos and the what-to-look-out-fors when appending email addresses to a traditional mailing list. Nov 27, 2001
  • More E-Tales of Horror
    Just when you thought it was safe to go back into your in box, Lynne's back with more bloodcurdling tails of email catastrophe! Nov 20, 2001
  • Appending Email to Snail Mail Addresses
    Send email to your snail mail list -- even if you don't know your customers' addresses in cyberspace? Yes, it is possible! Here are the how-tos and the what-to-look-out-fors when appending email addresses to a traditional mailing list. Nov 13, 2001
  • Ode to Email
    Why does Lynne love thee? Let her count the reasons. And one of the most important is the fact that email can help businesses survive in these troubled times. Nov 6, 2001
  • Email's Opportunity to Shine
    Those not using email in their marketing mix before the anthrax scare are considering it now. If they're not, they should be. If you (or your client or your boss) don't know where to begin, here are some effective ways to get started. Oct 30, 2001
  • More Terrifying Tales From the Email Crypt
    Just when you thought it was safe to go back into your in box -- more terrifying tales of email marketing gone horribly, horribly wrong. Oct 23, 2001
  • Get More Out of Your House List
    In economic times like these, you should look to your existing customers for revenue. They already have a relationship with you. You spent money to find them in the first place. Now, you need to think about strategies to get them to spend more money with you. In direct mail, it's a great time to look at your expire files. In email, you should consider recapturing lost customers. Oct 16, 2001
  • Things That Go Bump in Your In Box
    With Halloween right around the corner, I'll treat you to some real-life tales of email marketing madness and mayhem. Yes, they are real -- they've happened to unsuspecting people -- and they could happen to you, too! Oct 9, 2001
  • Keep it Simple, Silly
    Tinkering with reporting, timing, day of week, subject lines, offer complexity, or execution? Whether you need tips or just some inspiration, check out these results from Jackie's real-life campaign. Oct 2, 2001
  • 'Full Service'? Caveat Emptor
    Creating a new and successful email marketing campaign on a regular basis is more science now than it ever has been. And not exactly an easy job. Which is why more and more companies seem to be outsourcing to full-service email marketing specialists. Sep 25, 2001
  • An Email Campaign To-Do List
    If you are managing and deploying email campaigns, Jackie's blow-by-blow list will help. It contains all the points that her agency covers for getting a campaign out the door and should help smooth out the deployment process. Sep 18, 2001
  • Attention... Interest... Desire... Action
    Before you pooh-pooh this topic altogether and send Lynne scathing emails like "been there, done that," hear her out. She puts this age-old principle to work with -- you got it -- some email examples. Sep 11, 2001
  • Data Again?
    You want to start email marketing, but the operations folks want the new relational database to be complete first so that all the data is in a single source. Great idea -- except that those bases can take years to build or become functional enough for you to make use of as a marketer. Sep 4, 2001
  • What's in a Name?
    Last week, Jackie G. gave some tips on making your message stand out to people nearly overwhelmed by email and other types of sales messages. This week, Lynne expands the topic a bit and writes about how personalization can help boost email response. Aug 28, 2001
  • Tidbits of Data Can Become Megabytes of Info
    Your customers or prospects have to see a benefit, not just value, in what you are offering; focus on benefits, and then try to ensure that you make them feel that you understand the value of that benefit to them. But they may not be ready for you, so you need to gather some info first. Aug 21, 2001
  • Boxers -- or Briefs?
    Last week, Jackie G. gave us some tips on reviewing email communications to check for what may be ailing direct email efforts. This week, Lynne goes back to the very basics, starting with the brief and how it can help you propel your email response. Aug 14, 2001
  • Content Reminders and Tips
    Email marketing should help you drive traffic to your Web site to build your business. Jackie gives you some tips on reviewing your email communications to check for what may be ailing you if you're not getting those coveted responses that yield dollars. Aug 7, 2001
  • Bridging the Gap: Marketing Versus IT
    As a marketer, you may feel your relationship with your IT department is strained. As for your email marketing efforts, the IT department -- not the marketing department -- may be at the helm. How do you change that? By turning the folks in IT into heroes. Jul 31, 2001
  • Potential Pitfalls for Do-It-Yourselfers
    Email is an excellent tool, but you can damage your company's reputation and customer relationships with the click of a button. Jackie cautions do-it-yourselfers about some pitfalls of email marketing that even veterans can sometimes fall into. Jul 24, 2001
  • The Only Constant Is Change
    Although the writer of this column has changed, the new writers' email addresses have something in common with Kim's -- because they all work together at the same email marketing agency... And Jackie and Lynne will continue the tradition of providing you with insightful and practical, hands-on info. Jul 17, 2001

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