Seana Mulcahy

Seana Mulcahy is vice president, director of interactive media at Mullen (an IPG company). She's been creating online brands since before the first banner was sold. Her expertise includes online and traditional media planning and buying, e-mail marketing, viral marketing, click-stream analysis, customer tracking, promotions, search engine optimization and launching brands online. Prior to Mullen, Seana was vice president of media services at Carat Interactive. She's built online media services divisions for three companies and has worked with clients spanning financial, telecom, high-tech, healthcare and retail. Not surprisingly, she has taught, lectured and written about the industry for numerous trade associations and publications.

Love Is Still in the Air - Cupid's arrows start flying between single wireless subscribers. Feb 18, 2003

Has Advertising Sold Out? - Is online a place for product placement? Feb 11, 2003

Done With Football? - With an audience of 138 million and spots costing $2.1 million, even a boring Super Bowl makes a big impact. Feb 4, 2003

Say What You Want, It's Still the Leader - Don't be too quick to dismiss AOL as a factor in the online media game. Jan 28, 2003

Mile High Net? - Travel advertising goes digital. Is it a high-flying opportunity or a disaster waiting to happen? Jan 21, 2003

Wanna Partner? - People spout the word 'partnership,' but what do they mean? Jan 14, 2003

Take It From Someone Else - Some media you can't buy -- you have to earn it. Jan 7, 2003

Reaching Cyberchondriacs - When 73 million plus Americans seek health-related information online, marketers had better provide it. Dec 31, 2002

Don't Kill the (Wireless) Messenger - Our everyday work and home lives are being transformed by wireless. Is it time to get serious about wireless marketing? Dec 24, 2002

Seniority on the Web: The Fastest Growing Online Population - It ain't your Grandma's Internet! Online seniors are dynamic, affluent, and, as a group, growing much faster than you think. Dec 17, 2002