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Archive for Declan Dunn

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Regulating Chaos, Part 4: Affiliate Markets Adapt Standards
What happens when a market tries to regulate itself? First, the extremists dominate the discussion. Sometimes, the market understands and adapts. Feb 21, 2003
Regulating Chaos, Part 3: Adware, Merchants, and Affiliates Speak Out
Will the players agree to play nicely? Declan asks adware companies, merchants, and affiliates for their take on self-regulation. Feb 7, 2003
Regulating Chaos, Part 2: The Affiliate Networks' Dividing Line
Guidelinesare great, but what about enforcement? Jan 24, 2003
Regulating Chaos, Part 1: Adware and the Affiliate Code of Conduct
The new affiliate industry code of conduct: There's something in it for everyone as the industry moves to self-regulate. Jan 10, 2003
The Top 6 Trends of 2003: Don't Predict the Future, Invent It
You can guess what's going to happen next year, or you can go right out and make it happen. Dec 27, 2002
Fewer Leads, Better Quality
How Kaplan controls an effective affiliate program. Dec 13, 2002
The Sooner, the Better?
Hit 'send.' Your email arrives... three weeks later. Not in time for the holidays. What's going on? Nov 15, 2002
Demand Marketing: By Their Actions You Will Know Them
Adware companies are on to something. You need to understand it and practice it. Nov 1, 2002
The Big Lie about Spyware and Adware
'Spyware' and 'adware' aren't synonymous. The difference is important for affiliates to understand. Oct 18, 2002
Spyware Grows Up
Those so-called spyware and thiefware apps graduate from ripping off affiliate links. Oct 4, 2002
Is Email Marketing Hurting Your Business?
Warning: Super affiliate emails may be hazardous to your company's health. Sep 20, 2002
The Four Myths of Affiliate Marketing
Too many businesses expect affiliate marketing to be something it's not. Sep 6, 2002
Reports of Affiliate Programs' Death Are Greatly Exaggerated
Sure, some of the outdated notions of what an affiliate program should be are disappearing. But that's good news. Aug 23, 2002
More Customers or Better Customers?
If you're still bragging about how many affiliates you have, you've missed the boat. Aug 9, 2002
How to Reach the Top of the Inbox
Hint: It's going to cost you! Jul 26, 2002
Your Email Is in the New Black Hole and You Don't Know It!
The new volume filters implemented by ISPs could spell trouble for affiliates who depend on email. Jul 12, 2002
La Cosa Nostra, Affiliate Style: The Power of Partnerships
Profiting together is easier than playing solo. Jun 28, 2002
Performance-Based Testing: Avoid the Most Common Affiliate Mistake
Direct marketing is a lot of science and only a little bit of art. Learn to play by the numbers and win. May 31, 2002
Spam Solution: Charge for Commercial Email
Declan predicts marketers will soon pay for guaranteed delivery of spam-free commercial email. Until then, a carelessly worded message could land your company on blacklists. If your affiliates send email messages, watch them like a hawk. May 3, 2002
eBay's Temporary Insanity at Affiliates' Expense
eBay made a mistake. eBay should pay for it -- not affiliates. Apr 19, 2002

39 articles
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Account Manager
Varick Media Management New York, United States

Reporting and Data Analyst
Varick Media Management New York, United States

Director of Marketing Communications
Avery Dennison Brea, United States

Publisher
Confidential Leading Publisher New York, United States

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