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Archive for Rebecca Lieb
301 articles
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- Social Media, Meet Search
Search engines are getting social. Time for a new kind of link love. Nov 6, 2009 - Online Spend: Up or Down?
Online advertising may be in decline. But online marketing is thriving. Oct 23, 2009 - Don't Target Me
Behavioral isn't the only form of advertising under scrutiny. Consumers want privacy online and off-. Oct 9, 2009 - Digital Marketing: The Betwixt and Between Phase
Although Advertising Week didn't offer any technological innovations or breakthroughs, it did offer a lesson to marketers. Sep 25, 2009 - What's Appropriate in Recession-Era Marketing?
It isn't pushing a gilded, Swarovski Crystal-studded hamster cage. Sep 11, 2009 - Here Come the Social Media Carpetbaggers
Tip: Met a social media "expert" lately? It's not hard to test credentials -- here are some pointers. Aug 28, 2009 - Keywords Out, Networks In
Who needs keywords when you have friends? Aug 14, 2009 - Microhoo's Battle Is for Hearts and Minds
Even if the combined forces of Microsoft and Yahoo build a search engine that's 10 times better than Google's, will it matter? Jul 30, 2009 - Recession Marketing: The Direct Approach
E-mail is a cornerstone of back-to-basics marketing. Jul 17, 2009 - Have You Got Change for a Phone?
Mobile payments swim toward the mainstream. Jun 19, 2009 - What's Next in Search?
Predictions on the future of search marketing campaigns. Jun 5, 2009 - Ads, Out -- Apps, In
Are software developers poised to be the new agencies? May 22, 2009 - Who Owns Social Media Campaigns?
SEOs, PRs, and agencies are duking it out for social media marketing turf. Who should win? May 8, 2009 - Ad:tech BYOB
Ad:tech SF slimmed down, but still vibrant. Apr 24, 2009 - Is Online Advertising Ending?
Make media. Earn media. Just don't buy media. Apr 10, 2009 - Search Gets Holistic
Search marketers are on new mission: destroy the silos. Mar 27, 2009 - Google Raises the Behavioral Bar
A precedent-setting level of transparency, choice and control to ad targeting. Mar 13, 2009 - In Memoriam: Andy Bourland
The legacy of ClickZ's late cofounder. Feb 27, 2009 - The Revolution Won't Be Televised
Instead, it'll probably be streamed. Feb 13, 2009 - The Digital TV Switch
Whether consumers convert to DTV or buy into brand new digital television systems, interactive advertising stands to benefit. Jan 16, 2009
301 articles
Showing 1 to 20
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Senior Digital Planner
U.S. International Media Los Angeles, United States
Senior Search Analyst
U.S. International Media Los Angeles, United States New York, United States
Webmaster - Marketing
West Virginia School of Osteopathic Medicine Lewisburg, United States
Web Marketing Manager
Harvard Business Publishing Watertown, United States
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