Archive for Al DiGuido

98 articles
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Why the U.S. Postal Service Isn't Feeling the Love
Marketers should accelerate the move to digital channels in light of the USPS proposal to cut snail-mail delivery service to five days a week. Feb 5, 2009
Commit to E-Mail This Year
E-mail promises to be 2009's primary communications channel. Are you ready? Jan 8, 2009
This Country Needs an E-Mail Czar
Automakers and other troubled companies must cease pouring billions into ineffective marketing channels. Dec 11, 2008
Five Ways to Leverage E-mail in a Down Economy
A customer analytics program for e-mail campaigns can unlock revenue. Nov 13, 2008
No Country for Old E-Mail Thinking
The adoption of the interactive channel and e-mail communications as its dialogue enabler is not to be questioned. Oct 16, 2008
Make E-Mail Pull Its Holiday Weight
Six tips for getting the most out of your e-mail campaign in the all-important fourth quarter. Sep 18, 2008
E-Denial
What happens when organizations and people fail to keep pace with the times? Aug 21, 2008
The E-mail Marketer's Mandate
Get your customer records in order... or else. Jul 24, 2008
Data Held Hostage
A bias against outsourcing, combined with overburdened IT staff, needlessly hinders effecting e-mail communications strategies. Jun 26, 2008
Unexamined E-mail Isn't Worth Sending
Why you should get your hands on customer demographic, behavioral, psychographic, and transactional data before you hit the send button. May 29, 2008
E-Mail Communications: We Are Family
When it comes to e-mail communications, technology isn't the problem. You are. May 1, 2008
Put the "E" Back in "Election"
Vote for e-mail -- and the candidates who use it. Apr 3, 2008
E-mail (Monkey) in the Middle
A kid's game provides parallels to e-mail marketing and communications. Mar 6, 2008
The Message Is the Medium
Marketing roles are changing. Do you have messaging experts? Feb 7, 2008
Dare to Do Mighty E-mail Things
Seven parameters for an effective e-mail strategy. Jan 10, 2008
Deploying E-Mail Over the Holidays
E-mail can deliver tidings of comfort and joy to last-minute holiday shoppers. Dec 13, 2007
No Thanks
When's the last time you thanked your customers? Nov 15, 2007
E-mail: Still Learning
Four challenges the nascent e-mail marketing industry must address before it can live up to its promise. Oct 18, 2007
E-Mail: Marketers Who Really Get It
Two shining examples of e-mail relevance. Sep 20, 2007
Are You Interested in E-Mail ROI?
There's a genuine need for information and exchanges that focus on building positive ROI through e-mail. Let's get organized! Aug 23, 2007