Archive for Kathy Henning

Kathy Henning

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  • For Writers, Writing Is Never a Waste of Time: Part 2
    The secret of being a good writer is being a good rewriter. Revision is the name of the game. Because whether you're a student or a professor, a beginning copywriter or an accomplished novelist, a B isn't good enough. May 15, 2001
  • Writing Words That Resonate
    If the words you write for a Web site are just add-ons, afterthoughts, they'll fall flat. Want your words to resonate? Then connect with every aspect of the site and stay in tune throughout the site-building process. May 1, 2001
  • For Writers, Writing Is Never a Waste of Time
    In its fifth draft, your article is pretty near perfect. Then the company president puts the kibosh on it. You work nonstop on a piece for an hour. Then your laptop crashes. Catastrophes? Not at all. Apr 17, 2001
  • Strategies for Writing Tighter
    With or without a keyboard, high-octane coffee, or a full lexicon, there's more than one way to become a tighter writer. Read how others have honed their craft. Apr 3, 2001
  • Wireless: Good News for Writers Who Write Tight
    The wireless Internet will be a lucrative medium for Web writers who excel at writing tight copy. Cultivate a tighter style by writing on a PDA. Or practice typingwith one finger. Mar 20, 2001
  • Writing Consistently Across Media: Ten Proofreading Tips
    In an age of lightning-speed innovation, consistency can be underrated. But it shouldn't be. Think of it as akin to an actor's staying in character. Companies that want their brands to be convincing need to stay in character throughout every communication -- online, in email, and in print. Mar 6, 2001
  • Online, Consistency Is Crucial
    Is consistency the hobgoblin of little minds? No, it's only the foolish kind that is (or so said Emerson). Kathy's talking about the other consistency, the smart kind. Feb 20, 2001
  • Writing for Readers Who Scan
    According to Jakob Nielsen, an expert on Web usability, 79 percent of Web users scan online text. So if you want your message to be read by more than a fifth of your audience, you must write for scanners. Kathy offers 10 tips for writing tight, scannable copy. Feb 6, 2001
  • Fruit Flies Like a Banana: Writing Unambiguously
    Part of Groucho's appeal -- and Henny Youngman's ("Take my wife, please") -- is that he uses ambiguity humorously ("Outside of a dog, a book is man's best friend. Inside of a dog, it's too dark to read"). But in business, there's nothing funny about confusing your audience. Jan 23, 2001
  • Clarity by Design
    Ages ago, your high school English teacher told you to make sure your writing is clear. Think this is less important on the web? If so, think again. In the online world, Kathy explains, clarity is key. Jan 9, 2001
  • The Seven Qualities of Highly Successful Web Writing
    Kathy Henning addresses the seven qualities of highly successful web writing: clarity, relevance, brevity, scanability and readability, consistency, free of errors, and good integration with the site design. Dec 12, 2000
  • Writing Well Online: Talent Isn't Enough
    Thomas Mann, 1929 Nobel laureate, once said: "A writer is someone for whom writing is more difficult than it is for other people." Kathy explains why writing for the web is even more difficult than writing for print. Dec 5, 2000

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