Andrea Learned
Andrea Learned is Co-Founder and Creative Director of ReachWomen LLC, a marketing-strategies and consulting firm that helps clients build lasting relationships with women customers, online and off. She is also the editor of Reaching Women Online, a biweekly newsletter with articles and tidbits about... just what its title says.
Recent articles by Andrea Learned
Intuition: Use It Online
There are several ways to organize a Web site for intuitive navigability, and the most effective methods have a lot to do with common sense from a woman's perspective.
Sep 28, 2001
Don't Just Play One, Be One
Connecting with women consumers is an enormous opportunity. And you likely have the marketing resources you need to do so. What may be missing, however, are some traits that reaching-women experts have in common. Here are some of those traits.
Aug 20, 2001
Will 'Soft' Sell to Gen-X Goddesses?
During the long Baby Boom era, women had been completely figured out, niched, and marketed to. Now it's time to move on to the impossible-to-predict interests and habits of young women. So just how do you sell the 20- to 25-year-old woman on your brand?
Jul 20, 2001
Puzzle Me This: Connecting Women to One Another, Part 2
Andrea hopes that all of us online marketers facing teeny- tiny budgets and tearing out our hair will thank her. For what? For reminding us of what can be done by returning to the basics of puzzle building.
May 22, 2001
Puzzle Me This: Connecting Women to One Another, Part 1
We know that one of the keys to marketing to women is connecting them to one another -- like putting together a 1,000-piece puzzle. It may seem impossible at first, but if we connect small groups of women around shared interests, and then connect all of those groups together, eventually we'll have a thing of beauty to behold.
May 8, 2001
Now Is When Your Brand Should Be Standing Out
Despite the tough economic times, don't have a cow, man. Now's the time to stand apart from the herd and deliver outstanding service.
Apr 24, 2001
To Be 'Hers,' or Not to Be?
When a company develops a site specifically for "her," pink and purple pastel palettes and pages of pliable prose may come to mind. But it doesn't, and shouldn't, have to be that way.
Apr 10, 2001
Using Power Like Jane
It's been said that absolute power corrupts absolutely. But once women get their share and begin to exercise it, one thing becomes absolutely clear: Power, used responsibly, can change the world for the better.
Mar 27, 2001
Marketing to All, Great and Small
Do you take issue with the whole marketing to women idea? Do you think it's just plain old marketing? Well, Andrea agrees -- so long as you market to the highest common denominator.
Mar 13, 2001
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