Archive for Andrea Learned

17 articles
Showing 1 to 17
Page: 1

The Single-Woman Consumer: Don't Marry Her off, Court Her
I am woman. Hear my pocketbook roar! Nov 28, 2001
Intuition: Use It Online
There are several ways to organize a Web site for intuitive navigability, and the most effective methods have a lot to do with common sense from a woman's perspective. Sep 28, 2001
Don't Just Play One, Be One
Connecting with women consumers is an enormous opportunity. And you likely have the marketing resources you need to do so. What may be missing, however, are some traits that reaching-women experts have in common. Here are some of those traits. Aug 20, 2001
Will 'Soft' Sell to Gen-X Goddesses?
During the long Baby Boom era, women had been completely figured out, niched, and marketed to. Now it's time to move on to the impossible-to-predict interests and habits of young women. So just how do you sell the 20- to 25-year-old woman on your brand? Jul 20, 2001
Puzzle Me This: Connecting Women to One Another, Part 2
Andrea hopes that all of us online marketers facing teeny- tiny budgets and tearing out our hair will thank her. For what? For reminding us of what can be done by returning to the basics of puzzle building. May 22, 2001
Puzzle Me This: Connecting Women to One Another, Part 1
We know that one of the keys to marketing to women is connecting them to one another -- like putting together a 1,000-piece puzzle. It may seem impossible at first, but if we connect small groups of women around shared interests, and then connect all of those groups together, eventually we'll have a thing of beauty to behold. May 8, 2001
Now Is When Your Brand Should Be Standing Out
Despite the tough economic times, don't have a cow, man. Now's the time to stand apart from the herd and deliver outstanding service. Apr 24, 2001
To Be 'Hers,' or Not to Be?
When a company develops a site specifically for "her," pink and purple pastel palettes and pages of pliable prose may come to mind. But it doesn't, and shouldn't, have to be that way. Apr 10, 2001
Using Power Like Jane
It's been said that absolute power corrupts absolutely. But once women get their share and begin to exercise it, one thing becomes absolutely clear: Power, used responsibly, can change the world for the better. Mar 27, 2001
Marketing to All, Great and Small
Do you take issue with the whole marketing to women idea? Do you think it's just plain old marketing? Well, Andrea agrees -- so long as you market to the highest common denominator. Mar 13, 2001
New Recruits: Attract Them, Keep Them
You want new recruits? You want to hang on to them? You can. But they're not the ones who'll have to be torn down and built up again in your image. It's your company's approach to hiring and retention that will have to be reshaped. Feb 27, 2001
In B2C She Should Be Both B and C
Make sure your female customers become attached to your business. How? Some use bow ties. But all you need to do is show her, even if only in the most trivial way, that you're always thinking of her. She'll be yours. Feb 13, 2001
Life, Time to Take a Cue From Art
Women know things about your business... Things that matter in the real world... And in the virtual world. So think different. Because women also want different things than men do. The art of movie making seems to have figured that out. Now it's your turn. Jan 30, 2001
Winning Over the Softer Sex
You've got to be subtle, stealthy, and provide more of that "whole body" customer experience if you want to attract your core consuming public -- in most cases, women. Jan 9, 2001
The Cheese Puff Strategy for Successful Online Marketing
Women are not a single market. Yet segments of women consumers will indeed respond to niche marketing for life stages or personal interests. When you've got your product (especially "cheese puff bakes") in front of the right groups of women, you'll see the opportunities abound. Dec 5, 2000
How to Join the Online Conversation: Part 2
How do you further engage customers in conversations with you and with each other about you? Learn specific areas where conversations can be joined or started and ways to keep conversations going with and among customers. Nov 21, 2000
How to Join the Online Conversation: Part 1
What can we do to get into our customers' mindsets? Keep corporate-speak from sneaking into your marketing communications, then modify your site so you speak with and market for your customers. Nov 7, 2000