Eric Norlin

Eric Norlin is a recognized authority on the trends, passions, and impact of the Internet. His work has been highlighted in publications such as Business Week, NTKnow, The Register, The Minneapolis Star-Tribune, and 1to1Direct. He divides his time between working on "normal" Web projects (through his partnership in UnCharted Shores) and slaving away at the edge of sanity at TDCRC. He looks forward to you hiring him for ridiculous sums of money.

Farewell - Eric bids ClickZ readers goodbye and introduces his replacement. Dec 11, 2001

'The Sopranos' and Personalization - "The Sopranos" is a blockbuster success with the American public. Does the TV show contain a message about what people want that can be used in the creation of one-to-one marketing messages? Nov 27, 2001

Hopeful Observations - Have we hit the economic bottom -- meaning there's nowhere to go from here but up? Eric says yes -- and tells you where you should direct resources for the next six months. Hint: not in personalization solutions. Nov 13, 2001

On M&A in the Downturn - Understanding the right and wrong reasons for making an acquisition, and knowing the best time to do so, could have saved Nortel Networks $1.9 billion. Oct 30, 2001

Review: 'Gonzo Marketing' - This book alleges a growing ineffectiveness of marketing -- and a vastly different approach to finding an alternative. Oct 16, 2001

The Lessons of the Virus -
After my last article, I received an email from a readersaying he couldn't care less what I thought of anything outside of marketing. This, of course, has inspired me to write about a nonmarketing topic. (But we're fairly certain Eric's thoughts will return to marketing by his next article. --Editor).
Oct 2, 2001

Remembrance - We partake in the nation retelling itself -- all bluster and fury on the surface, hiding quilt-layers of heroism and generosity. And, as we build our personal myths, the sacred underlies, undergirds, and supercedes all that is rational and rationalized. Sep 18, 2001

The Cluetrain Indicator - The Cluetrain ran right over the Internet bubble and was indicative of the coming fall. And now here we sit, somewhere in the middle of an economic recession, and "Cluetrain" begins to take on some importance once again. Sep 4, 2001

The Advent of the Amateur - The Internet really did change something: It cracked wide open the gestalt of the professional. Masses of miscreants migrated to the edge of technology, and they found themselves able to craft whatever they could envision. Aug 21, 2001

My Ambitions as a Rider - Helicopters circling half moons. Traffic jams pushing suburbanites to the edge of sanity. As if some two-headed dragon is rearing its head at the edge of the city. Clouds of doom have gathered, and the masses huddle in houses of shame. Aug 7, 2001