Bruno Gralpois

Bruno Gralpois was former General Manager of Precision E-mail, a suite of email solutions launched by avenuea.com in October 1999. Prior to that he was Director of Database and New-Media Strategies for DDB Direct where he headed efforts in emerging new-media technologies. A native of Nantes, France, Bruno has also worked in sales and product marketing, and has published numerous articles on technology, and direct and Internet marketing in Europe and the United States.

Contextual Marketing: The New Wireless Killer App? - Wireless technologies that combine the benefits of the physical and virtual worlds and empower mobile users will prevail. The future of wireless for media delivery is up for grabs, and countless start-ups know it. Bruno discusses one such company's product. May 30, 2001

The Rise of a Billion Consumers - Despite a slow start, is China poised to win the online race? As any punter will tell you, appearances can be deceiving -- it's the numbers that matter. Bruno's here to translate the story they tell. May 1, 2001

The Future of the E-Wireless Revolution - Where's the future of e-wireless? Though some would put their money on Asia, Europe could well become the leader of this revolution. Here's why. Apr 17, 2001

What Wireless Offers Global Marketers - How is working in new digital media like running naked in the dark? You know what you're doing (or think you do), but not many others do. Bruno's here to demystify wireless and take a look at its global marketing potential. Apr 3, 2001

Speaking the Language of E-Internationalization - The digital economy is unavoidably global in nature. Yet launching international email marketing campaigns is still uncommon. Bruno addresses a frequent question from U.S. companies: Where should I take my email marketing campaigns next? Mar 20, 2001

Five Myths About Email Marketing - Email marketing is based on sound concepts from the disciplines of direct marketing and customer relationship management. But where do you draw the line between traditional and new media? Bruno challenges the myths. Mar 15, 2001

Expanding Your E-Marketing Initiative to Japan - Thinking of launching an email marketing campaign in Japan? Smart thinking if you are; the potential payoff is huge. But it's also smart to look before you leap. Bruno's here to help you scope out the landscape. Mar 6, 2001

Is France Ready to Embrace Email Marketing? - Thinking of launching an email marketing campaign in France? It's a promising market. But if you rush in without careful planning, your boss might think of treating you to a uniquely French invention. And it's not champagne. Feb 20, 2001

Communicating to Consumers at the Right Frequency - Companies struggle to determine the optimal frequency rate for communicating to their customers. Remember: In advertising, less can be more! Dec 12, 2000

Delivering on the Promise of Integrated Digital Marketing - As marketers attempt to reach consumers through all digital media, including web sites, email, cell phones, PDAs, and digital television boxes, the pressure to integrate data, media, and marketing strategies will increase. Nov 14, 2000