Archive for Eric Ward

19 articles
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Linking Mistakes to Avoid (Part 2): Removing Orphaned URLs
You've got an active Web site. Files go up, come down, get archived, and are renamed. Meanwhile, all those search engines think your old links are current. Here's how to solve the problem, boost your traffic, and stay on the search engine radar. Oct 26, 2001
Linking Mistakes to Avoid (Part 1): Link Optimization and Short URLs
You've probably heard of search engine optimization (SEO), but what about linking optimization (LO)? Linking is an inextricable part of the Web, and LO is the process of making your existing great content linkable at the URL level. Sep 3, 2001
Now Is the Time for a Portal Link Audit
Have you maximized your links across the major portals? Do you know all the options available to you there? You have other things to do than keep up with every nuance of portal linking. And it's become harder to keep up. But it's well worth your time to try. Jul 23, 2001
Make Friends With Competing Search Engine Links
You can fight them, or you can join them. The Net is a perfect place for "You scratch my back, I scratch yours," so make friends with links that compete with yours. That way, everybody wins. May 24, 2001
Easy Linkin'
Do you have a link-instructions page? Well, according to Eric, it may be a simple and effective way to encourage links. May 10, 2001
Holistic Link Potential: Beyond the Home Page
Some clients' sites have the potential for hundreds of links, others the potential for fewer. But Eric shows us how almost every site has linkable content beyond the home page. Apr 26, 2001
Linking Stew
Looking for a hodgepodge of news, odds, ends, and fact versus fiction on building links? You took the time to ask questions and share cool information with Eric. Now he's serving up the hearty tidbits. Apr 12, 2001
How to Build a Free and Fast Link-Alert Service
How can you keep daily track of new links to your site without spending a fortune? Well, according to Eric, setting up your own link-alert service is free and as easy as one, two, three. Mar 29, 2001
A Linking-Campaign Primer
Who cares more about your Web site than you do? No one. That's why when it comes to inbound linking efforts, Eric believes there's no better expert than you. Mar 15, 2001
Email Links: The Good, the Bad, and the Gibberish
Tracking a user who comes to your site after clicking on an email link is far more complicated than tracking a user who comes to your site from another Web site. Lucky for us, Eric explains the difference. Mar 1, 2001
Linking 101: Back to Basics
Can you admit you have more to learn? Well, the Link Mensch's Q&A is both a lesson in linking and humility. Feb 15, 2001
The Five Major Flaws of Link Popularity
Link popularity is the new kid in town, and a mighty popular one at that. But don't get swept up in the enthusiasm of the crowd. The kid's not without a few flaws. Feb 1, 2001
Portal Links: Where They Are and How to Get Them
Paid submissions? Distributed listings? Paid spidering? What would have been heresy a year ago is now irrefutable fact. Read on for a quick overview of portal linking -- the where, the how, the why. Jan 18, 2001
Resuscitating Dead Links
Be careful if you decide to remove a dead link from a search engine. Too drastic a change to those web pages and you might just screw up those rankings. Jan 4, 2001
What Makes a Site Link-Worthy?
If we think of the word "useful" as a continuum, then the most useful sites (link-worthy sites) are those that provide rich, quality content on a specific subject on which the editor or provider is an authority. Find out if your site is link-worthy. Dec 7, 2000
A Link Too Far: Understanding Link Depth Origination
Link popularity worries are causing some marketers to submit pages that don't belong to them to the engines. An overview of key issues surrounding link origination and advice for making the most of your linking pursuits. Nov 23, 2000
What Your Link Request Should Contain and Why
The Link Mensch tells you how to request a link. Complete with a sample link-request email and a list of everything it should contain. Nov 9, 2000
Link Popularity Is Not Your Only Linking Goal
Assessing link popularity is a technique that several search engines use in ranking sites for searchers. Google is the most well-known search engine that factors link popularity into search-results rankings. At its most basic level, link popularity refers to the number of other web sites that have links on them pointing to your site. But there's more to being popular than scoring high in link popularity. The Link Mensch explains. Oct 26, 2000
Building an Effective Linking Strategy
Call him "The Link Mensch." Everyone else does. Why? Because the man lives links. All day, every day, he builds links. And he's been doing it for six years. He's here to give ClickZ readers the nuts-and-bolts advice they need to assess - and build - their linking strategies. Oct 12, 2000