Blake Rohrbacher

Blake Rohrbacher is a consultant with Keally Consulting. Keally develops marketing and business strategy for clients who want to do better business online. Keally does site evaluation and optimization to help clients connect with their customers and provides market analysis, data modeling, and business planning expertise to help complement clients'in-house expertise.

Banners: The Blind Leading the Blind? - Advertising is an important revenue channel -- but it's not the only one. Content sites must seek alternative sources of income. Mar 12, 2002

As Users Get Smarter, Marketers Must Keep Up - Users are getting smarter about finding what they want on the Web -- and about ignoring what they don't. Marketers, adjust your attitudes. Feb 26, 2002

The U.S. Dominates the Web: Are We Better at Using It? - The United States has more Web sites, more e-commerce, and more Web traffic than any other country. Does that imply Web expertise? Feb 12, 2002

Serving Customers Online - Most companies with online presences perform dismally when it comes to dealing with customer inquiries. But it doesn't have to be that way. Jan 29, 2002

Answer That One Last Question - Why are your customers abandoning their shopping carts? It may be because they have one last question that you haven't answered. Jan 15, 2002

You Are... Here - If this is the information economy, where's the information? Dec 18, 2001

In Defense of Brochureware - Sneering Web critics may think calling something "brochureware" is the ultimate insult, but Blake says this form of site design can be ideal for small businesses -- as long as they follow a few simple rules. Dec 4, 2001

More to Branding Than Reaches a Customer's Eye - In a hurry to create a solid brand? Don't forget to build that brand around a valuable product. Nov 20, 2001

Win Some, Lose Some: Gains and Losses in Customer Service - The battle for acceptable levels of service between consumers and companies is a long and never-ending one. Blake's been checking the latest and this week offers an update as to where consumers are gaining -- and losing -- ground. Nov 6, 2001

When Good News Isn't New News -
Everyone likes to learn something new, so research is always welcome. It's also gratifying to have your instincts and practices confirmed and validated by the number crunchers. IMT Strategies's recent report on email marketing is a good example. The report offers those of us interested in consumer relationships little new information -- I hope. Instead, it underscores ground rules we already know we should be following. Oct 23, 2001