Susan Solomon
Susan Solomon is the executive director of marketing and public relations for Memorial Health Services, a five-hospital health system in Southern California. In this capacity, she manages promotional activities for both traditional and new media. Susan is also a marketing communications instructor at the University of California, Irvine; California State University, Fullerton; and the University of California, Los Angeles.
Recent articles by Susan Solomon
Telling the Story Every Day at Cisco
How Cisco built a global-strength PR Web site -- and saved millions in the process.
Oct 27, 2004
Do Brands Demand Their Own Web Sites?
Do you need brand subsites or a single comprehensive, easily accessible site? A few tips when a subsite is a possibility.
Sep 22, 2004
Brand Journalism: A Field Day for Web Marketers
How would you change McDonald's site to reflect its new 'brand journalism' concept?
Jul 28, 2004
Webinars That Wow
Practical tips for hosting, moderating, presenting, and producing effective Webinars.
Jun 23, 2004
Give Creative Personalities a Chance
How to find, nurture, work with, and retain top creative talent.
May 26, 2004
Lessons From the Library
The British Library isn't your grandfather's stuffy old library. Let it inspire your online content.
Apr 28, 2004
More Power, More to the Point
How to make better PowerPoint presentations, and why they should never be posted on your site.
Feb 25, 2004
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