Mike Sockol
As the Senior Vice President of Makovsky's Interactive practice, Mike Sockol brings two decades of communications experience spanning the fields of journalism, public relations, marketing communications, and Web development. Mike provides senior level counsel and project management oversight for a full complement of online services, including integrated strategies, Web intelligence, editorial management, and Web site development.
Recent articles by Mike Sockol
Irrational Behavior -
Do you find that your Web site's users sometimes simply don't "get" how to navigate? Feb 1, 2002
Freedom From Choice -
People may think they want unlimited choices, but what they really want is for Web site designers to make decisions on their behalf. Oct 12, 2001
The Day Companies Became Journalists -
On the darkest day of this young century, the Internet proved again to be a dominant and pervasive source for information -- not simply from online versions of traditional news sources but also to a surprising degree from corporations. Sep 17, 2001
Meeting the Needs of Today's Corporate Web Sites -
In a world awash in information, consumers are bypassing traditional media and going directly to corporate Web sites for information. Here's how to meet the challenge of providing compelling, credible data. May 14, 2001
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