Rick Bruner
Rick Bruner, VP of Interactive Marketing Research at IMT Strategies, is an expert in interactive marketing, e-commerce, and front-office technologies. Prior to cofounding IMT Strategies, Rick was President of Executive Summary, a web marketing strategy consulting company. He was instrumental in the marketing launch of "push" software pioneer Marimba Inc. The author of the popular book "Net Results: Web Marketing That Works" (Hayden Books, 1998), Rick is an internationally renowned speaker on Internet marketing topics at conferences such as Web Advertising, @d-Tech, and Internet World, and has written extensively on the subject for publications including Advertising Age, DM News, Wired, NewMedia, and The Industry Standard.
Recent articles by Rick Bruner
Capitalize on Opportunity With Event-Triggered Marketing -
You've invested millions in collecting customer data. Now how do you go about using it to grow revenue? One solution on the horizon is event-triggered marketing. This is an approach that focuses sales activities around critical buying events in the customer life cycle. See what Rick has to say about what could be a profit-growing strategy for you. Oct 13, 2000
Designing and Packaging Products for E-Business -
Most marketing managers are failing to rethink their product strategies to reflect the impact of e-business. Yet those who don't adapt their products for e-business will lose revenue and market share. Rick explains the principles of product channel readiness. Jun 16, 2000
E-Branding: An Accident Waiting to Happen? -
The Internet is transforming customer buying behavior, with major consequences for how the new breed of consumer develops familiarity with, and ultimately loyalty to, brand. Marketers who strive to capitalize on these shifts as all successful marketers must do will have to better align their branding investments with new data about how customers shop and buy online. Learn the emerging e-branding strategies successful marketers will use to connect with web-savvy constituents in the Internet age. May 19, 2000
Best Practices for Permission Email -
Permission email marketing is one of the most cost-effective tools marketers have ever known. When deployed improperly, however, mass-e-mailing campaigns can damage brand credibility and provokes consumer outrage -- if not outright hostility. Based on a survey of 400 email users and 200 marketers, IMT Strategies recommends eight best practices for leveraging the potential of permission email while avoiding the pitfalls of spam. Apr 21, 2000
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