Kathleen Riley

Kathleen Riley is head of Creative Services at yesmail.com and works with marketers to develop custom email marketing campaigns. yesmail.com is a premier outsourcer of permission email marketing technologies and services, and a majority-owned operating company of CMGI, Inc. The YesMail Network(TM) is the web's first permission-based customer acquisition and retention engine, enabling YesMails expert Relationship Managers to target prospects, personalize messages, deliver campaigns, track and analyze results, customize responses and generate reports for marketers in real time.


Recent articles by Kathleen Riley

    What Makes It Viral? - The newest buzzword to hit email marketing these days has to be "viral." Everyone wants his or her marketing message to be viral, have a viral aspect, and capitalize on viral marketing. But do people understand what it is that makes their marketing message worthy of being passed along? Kathleen tells you what viral marketing is and what it isn't. Jul 6, 2000

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