Adam Posman
Adam Posman is a strategic planner with BAM Strategy, a leading digital agency with offices in Montreal and Toronto. BAM's core services include strategic planning, media buying, creative production, online contests, email marketing, and customized marketing technologies.
Recent articles by Adam Posman
Would You Pay for Google?
Google just introduced a paid research service. Could paid search be next?
Apr 23, 2002
Sustainable Ad-Supported Content
Online publishing appeared to be easy money a few years ago, but it has turned into a strategic, difficult market with fewer strong players that can offer unique opportunities to their advertisers.
Jan 1, 2002
The Maturing Online Media Market, 2001
Happy New Year? For media buyers at least, the future is looking brighter.
Dec 27, 2001
Survivors in the Not-So-New Economy
With the economy on the decline for nearly 18 months, patterns are emerging as to where the Web-marketing world is heading and what it takes to survive slower economic periods. What distinguishes survivors from those barely hanging on?
Oct 25, 2001
The Inevitable Underdelivery Problem
As we head into the critical holiday season -- when underdelivery can mean the difference between making sales goals and falling short -- preventing problems is key.
Oct 11, 2001
Gator: Fair Game?
How far can the industry push the limits to make Web advertising a sustainable medium without overstepping its bounds? We never really seem to get an answer. And we don't always seem to learn our lesson.
Sep 13, 2001
Focus on Pharmaceuticals
Skepticism about the viability of the online medium continues to grow, but two industries that should be allocating greater volumes online are healthcare and pharmaceuticals, both of which have huge opportunities to reach qualified audiences online.
Aug 30, 2001
Online Contests and Incentives
Promoting online contests has become an effective way to build email list volumes, particularly at the B2C level for low-commitment consumer goods. But, in many cases, maximizing registrations is not the best solution.
Aug 16, 2001
Profitability in Publishing
In the radically changed world of Internet publishing, profits are scarce and aggressively sought. Sponsored search has become a lucrative business -- advertisers generally see excellent returns. No wonder ethical issues have sometimes become secondary.
Aug 2, 2001
Disarray in the Search World
Search-generated traffic is among the most-qualified and best-converting traffic that can be driven to a Web site. But just as with all good things, this service has changed dramatically over the past few years as the ad industry has developed.
Jul 19, 2001
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