Brady Brewer

Brady Brewer currently serves as Product Manager, E-mail & Wireless Messaging at Avenue A, where he is responsible for all product planning and strategic marketing initiatives for Precision E-mail, a targeted email marketing service. Prior to Avenue A, Brady was a Product Manager for Visio Corporation, the leading provider worldwide of enterprise business diagramming and technical design software, where he was responsible for developing all strategic marketing initiatives and tactics for Visio's largest product, Visio Standard.

He has also worked in project management at Microsoft Corporation's European Operations Center in Dublin, Ireland, and in consumer marketing for the General Motors' Pontiac Division. His articles have appeared in numerous publications, and he has spoken at conferences on technology and Internet marketing.

Getting the Right Results - When engaging your customers, it's not just a matter of getting results; it's about getting the right results. Determining which responses are most important to achieving your objectives is a cornerstone of any email marketing strategy. Aug 23, 2001

Marketing Plan Optimization Starts With a Solid Strategy - Upfront strategy is essential to starting campaigns off on the right foot. Rather than offer a one-size-fits-all approach to email marketing, Brady offers a simple series of questions to review, and answer, prior to each campaign. Jul 12, 2001

Wireless Consumers Will Demand More Push Than Pull - Unlike on the Internet, where banner advertising commands the lion's share of marketers' energy and budgets, advertising on wireless platforms will need to focus more on direct wireless marketing -- the email marketing equivalent of the wireless environment. May 24, 2001

Putting Banners and Email Together - Banners have their place in the marketer's toolbox, as does email. Using either alone, you can get the job done. But why settle for solid when you can have sensational? Match strength with strength: Put them together and put them to work. Apr 26, 2001

Integrating Wireless Messaging Into Email Marketing - How do you integrate wireless messaging with existing marketing channels? Know the difference between email and direct wireless marketing, then use them to complement offline and online media for the best brand experience. Mar 22, 2001

Tips for Optimizing Viral Marketing Campaigns - Adding a viral component to an email marketing campaign can really boost response rates. But it can also create some major problems. Brady's here with five tips for running a smart, headache-free campaign. Feb 22, 2001

Using Rich Media in Email Marketing - Can you strike it rich using rich media? First, develop a testing and learning plan, and make sure you can track the results of your first test. Then you'll know if you should keep digging in hopes of striking thatmother lode. Jan 9, 2001

Getting Optimal Results From Email Marketing - How do you know which elements in a given email marketing campaign drive customers to respond? Brady tells you how to optimize your campaigns by assigning weights to desired outcomes and tracking the results. Nov 28, 2000

A Case for Outsourcing Email Marketing - Compares costs and other critical factors for marketing by email. You can manage and execute email campaigns internally, use an application service provider, or partner with a full outsourcer. Oct 31, 2000

Email Marketing in the European Union - Trying to decide whether or not to expand your email marketing programs to Europe? While it's no secret that Europe represents a large audience for marketers, it's also necessary to review the potential legal pitfalls of operating abroad. Brady gives you a brief look at the market and helps answer questions about the European Union (EU) Data Protection Directive. Here's all the right resources to assist those expanding their email marketing efforts to include the EU. Oct 18, 2000