Heidi Anderson

Heidi is a freelance writer who covers the Internet for both consumers and businesses. She's a former editor of the E-mail Publishing Resource Center and coauthor of "Sometimes the Messenger Should Be Shot: Building a Spam-Free E-mail Marketing Program." Her work also appears in Smart Computing, PC Novice, What's Working Online, and Editor & Publisher.

Get Right with AOL, Part 2 - Delivering e-mail to AOL subscribers has always been tricky. Second of a series of case studies examining how real-life mailers get around the hurdles. Oct 28, 2004

Get Right With AOL, Part 1 - Delivering e-mail to AOL subscribers has always been tricky. First of a series of case studies examining how real-life mailers get around the hurdles. Oct 14, 2004

What Does a Switch to E-Mail Mean to the Bottom Line? - How one nonprofit halved its communications budget when it switched from snail mail to e-mail. Sep 30, 2004

Do E-Mail Coupons Really Work? - A duck, a newsletter, some surprising results. Sep 16, 2004

It's All About the List - After six years of campaigns, an Aussie retailer finds its e-mail campaigns hinge on one essential element. Sep 2, 2004

Conducting a Dialogue - National Semiconductor's successful strategy to engage and convert Web site visitors. Aug 19, 2004

Cheetah Chatter: A Wildlife Newsletter Grows Up - How low-budget operations can create viable e-mail newsletters. Aug 5, 2004

Driving Traffic (Literally) to Brazilian Petrol Stations - A Brazilian oil company pits e-mail against direct mail to drive motorists to its gas stations. Jul 22, 2004

Create Loyal Customers by Building a Community, Part 2 - How an Indian beer company used e-mail to create a branded community. Series conclusion. Jul 8, 2004

Create Loyal Customers by Building a Community, Part 1 - How an Indian beer company used e-mail to create a branded community. Jun 24, 2004