Archive for Shawn Collins

38 articles
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Waking the Dead
'Dead' affiliates may only be sleeping. How to revive active participation in your program. Jun 14, 2002
Automated Affiliate Communication
In affiliate marketing, there's no substitute for keeping in touch -- but you can certainly streamline the way you accomplish it. May 17, 2002
Sustaining Affiliate Program Success
Ever think about how to improve the active rate of your affiliate program? Have you actually done anything to it? If you are not going to work with your inactive affiliates, you might as well remove them from your system. Aug 24, 2001
The Affiliate Cookie Fortune
The problem's pretty simple: The average user on the Internet is not buying a product on his or her first visit -- and, in most cases, subsequent visits -- to your site. This negatively affects affiliates if you do not award commission on repeat visits through cookies. Jul 27, 2001
Smart Tags Are Affiliate Ignorant
Imagine all of the sites lining up to pay Microsoft to advertise to the targeted traffic of your affiliates. They could sell each and every conceivable keyword on affiliate sites, which would make your contextual affiliate links impotent. Jul 13, 2001
More Cool Tools for the Affiliate Manager
Shawn shares helful tips on tools and resources for maximizing the effectiveness of affiliate programs. So are you interested in finding super affiliates, helping yourself, rating your program, finding out where you're being promoted? Then read on. Jun 29, 2001
What Is the Best Affiliate Solution?
Although a number of decisions must be made when launching an affiliate program, the choice of an affiliate solution is one that must be given much weight. Chances are, if you don't get it right the first time, you won't have a second chance. Jun 15, 2001
Climate Control in Affiliate Marketing
Many affiliate programs are giving affiliates the shaft, and many affiliates think they're being treated as a free branding tool. The time has come for all concerned to clean up their acts. If affiliates can't get no satisfaction, merchants won't get more business. Jun 1, 2001
Incentive Sites: Love Them or Leave Them
There are two distinct camps when it comes to incentive sites -- those who love them and those who refuse to accept them as affiliates. But Shawn just focuses on which sites are more equal than others. May 18, 2001
Affiliate Kindergartner Wisdom: All You Ever Need to Know
What do you know about affiliate marketing? According to Shawn, all you ever really need to know about how to manage a program you can learn as an affiliate kindergartner. May 4, 2001
Fraud: Affiliates Fight Back
Now that you know how to identify the faces of affiliate fraud, what are you doing to checkmate these cheaters? Take a little more of Shawn's sage advice on how to strike first and fight hard. Apr 20, 2001
Fraud: An Affiliate Epidemic
Not only is fraud widespread in affiliate marketing, it comes in all shapes and sizes, from pimply 13-year-olds to sophisticated crime rings. Luckily, Shawn shows us how to identify all of its ugly faces. Apr 6, 2001
Sustaining Affiliate Program Success
Are you still searching for suggestions on how to maximize your affiliate programs? Well, Shawn's back with more advice on how to spice things up and increase your active affiliate rate. Mar 23, 2001
How to Sustain Affiliate Program Success
Are you interested in maximizing your affiliate channel, but not sure how to improve the active rate of your program? With some advice from Shawn, you can actually achieve and sustain both. Mar 9, 2001
Cool Tools for the Affiliate Manager
Being an affiliate manager is a tough act. But with Shawn's timesaving tools and resources, the job is about to get a lot easier. Feb 23, 2001
Making Time to Save Your Affiliates
Are affiliate managers planning to fail or just failing to plan? Find out why some simple time management tips can translate into a lot of longevity for an affiliate program. Feb 9, 2001
Affiliate Program Growth Potential
If an affiliate program were launched yet never promoted, would anybody join it? Find out why Shawn believes sometimes you've got to knock affiliates over the head. Jan 26, 2001
Teach Your Affiliates Well
Do you truly know enough about the dynamics of affiliate marketing to be a great teacher? Maybe it's time to find out. Jan 12, 2001
New Year's Affiliate Resolutions
Shawn gathers 2001 resolutions and expectations from some of the leading voices in the industry as we teeter on the brink of an economic recession. Dec 29, 2000
What Are Affiliates Thinking?
Listen, if it were easy to run a great program, everybody would be doing it. Here's more on what affiliates marketers are thinking. Dec 15, 2000