Jeremy Lockhorn
Jeremy Lockhorn is director of emerging media and video innovation at Razorfish. He is a member of the agency’s advanced marketing solutions (AMS) team and is focused on interaction with video across all platforms. He supports cross-discipline client teams with research, education, and ideation. During his 10-year tenure at the agency, his various roles have centered on the intersection of media, creative, and technology. He is a frequent speaker on emerging media.
Recent articles by Jeremy Lockhorn
Are All Screens Created Equal?
Online videos need different metrics than TV to prove they're just as worthy of ad dollars.
Nov 2, 2009
Where Search Marketing Comes Up Short
How can marketers reach consumers who don't know what they are looking for?
Oct 5, 2009
Sizing Up Codes, Pics, and Bumps for Mobile Marketing
Technologies for mobile devices are well on their way to making everything in the real world clickable. Which one will take the lead role?
Aug 10, 2009
Digital Out-of-Home Landscape Brief
DOOH advertising is dynamic and fragmented. Get the low down on this rapidly evolving space.
Jul 13, 2009
Mobile Advertising: Four Categories to Consider
Text messages, branded applications, or display ads -- on-deck and off-. What's right for your brand?
Jun 15, 2009
The Promise of Personalized Video Ads
Technologies are emerging that stand to improve online video advertising's effectiveness as a direct-response channel.
May 18, 2009
How Do Great Ideas Flourish in the Digital World?
A look at how emerging technologies stand to help marketers connect with consumers in powerful new ways.
Apr 20, 2009
Give Consumers Choice: Ads vs. No Ads
When a consumer chooses to view an ad, she is by default engaged in the view.
Mar 23, 2009
Best Practices for Deploying Widgets
Good content alone won't cut it. Learn how promotion, distribution, and nurturing are keys to a successful widget campaign.
Feb 23, 2009
See, Touch, and Feel in Digital Marketing
What netbooks, touchscreen devices, haptics, TV widgets, and cheap video cameras mean for the future of digital advertising.
Jan 26, 2009
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