Jeremy Lockhorn
Jeremy Lockhorn leads the emerging media practice (EMP) at Razorfish. The team functions as a think-tank on new technologies and next-generation media, and operates as an extension of current client teams. EMP is focused on driving groundbreaking marketing solutions for clients. Jeremy is a filter, consultant, and catalyst for innovation – helping clients and internal teams to understand, evaluate, and roll out strategic pilot programs while reinventing marketing strategies to leverage the power of emerging media. Jeremy joined the agency in 1997 and is currently based in Seattle, WA. His twitter handle is @newmediageek.
Recent articles by Jeremy Lockhorn
Seven Signs of the Desktop Web Apocalypse
Has Web access migrated from desktop toward mobile? Here are seven signs that the end is near for Web on the desktop.
Feb 9, 2010
Digital Out-of-Home Landscape Brief
DOOH advertising is dynamic and fragmented. Get the low down on this rapidly evolving space.
Dec 28, 2009
Mobile Marketing's Quagmire
While it's not fair to say that this is the year of mobile, some pieces of the mobile marketing puzzle are already mature. Consider these examples.
Nov 30, 2009
Are All Screens Created Equal?
Online videos need different metrics than TV to prove they're just as worthy of ad dollars.
Nov 2, 2009
Where Search Marketing Comes Up Short
How can marketers reach consumers who don't know what they are looking for?
Oct 5, 2009
Sizing Up Codes, Pics, and Bumps for Mobile Marketing
Technologies for mobile devices are well on their way to making everything in the real world clickable. Which one will take the lead role?
Aug 10, 2009
Mobile Advertising: Four Categories to Consider
Text messages, branded applications, or display ads -- on-deck and off-. What's right for your brand?
Jun 15, 2009
The Promise of Personalized Video Ads
Technologies are emerging that stand to improve online video advertising's effectiveness as a direct-response channel.
May 18, 2009
How Do Great Ideas Flourish in the Digital World?
A look at how emerging technologies stand to help marketers connect with consumers in powerful new ways.
Apr 20, 2009
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