Jeremy Lockhorn
Jeremy Lockhorn is director of emerging media and video innovation at Razorfish. He is a member of the agency’s advanced marketing solutions (AMS) team and is focused on interaction with video across all platforms. He supports cross-discipline client teams with research, education, and ideation. During his 10-year tenure at the agency, his various roles have centered on the intersection of media, creative, and technology. He is a frequent speaker on emerging media.
Recent articles by Jeremy Lockhorn
Mobile Advertising: Four Categories to Consider
Text messages, branded applications, or display ads -- on-deck and off-. What's right for your brand?
Jun 15, 2009
The Promise of Personalized Video Ads
Technologies are emerging that stand to improve online video advertising's effectiveness as a direct-response channel.
May 18, 2009
How Do Great Ideas Flourish in the Digital World?
A look at how emerging technologies stand to help marketers connect with consumers in powerful new ways.
Apr 20, 2009
Give Consumers Choice: Ads vs. No Ads
When a consumer chooses to view an ad, she is by default engaged in the view.
Mar 23, 2009
Best Practices for Deploying Widgets
Good content alone won't cut it. Learn how promotion, distribution, and nurturing are keys to a successful widget campaign.
Feb 23, 2009
See, Touch, and Feel in Digital Marketing
What netbooks, touchscreen devices, haptics, TV widgets, and cheap video cameras mean for the future of digital advertising.
Jan 26, 2009
New Model in Online Video Advertising Holds Promise
Prosumer-generated advertising stands to challenge ad agency business models.
Dec 29, 2008
Putting New Technology to the Tulsa Test
A gadget freak gets audience insight during holiday visits with friends and family.
Dec 1, 2008
An Open Letter to Partners and Would-be Partners
Six tips to improve your chances of working with a creative agency.
Nov 3, 2008
Next-Gen Tech: Virtual Reality and More
The Wiimote, Microsoft Surface, Apple's iPhone, and other emerging technologies radically reinvent the way that people interact with digital technologies. Learn how.
Oct 6, 2008
