Jeremy Lockhorn
Jeremy Lockhorn is director of emerging media and video innovation at Avenue A | Razorfish. He is a member of the agency’s advanced marketing solutions (AMS) team and is focused on interaction with video across all platforms. He supports cross-discipline client teams with research, education, and ideation. During his 10-year tenure at the agency, his various roles have centered on the intersection of media, creative, and technology. He is a frequent speaker on emerging media.
Recent articles by Jeremy Lockhorn
A Look at Key Emerging Media Trends - What the evolution of smartphones, including the iPhone, and out of home digital signage means for interactive advertising. Jun 16, 2008
Convergence: It's Back - Emerging digital out-of-home experiences will redefine how we tell stories to our audiences. Here's why. May 19, 2008
Reports of TV's Death Greatly Exaggerated, Part 1 - TV isn't dead. It's not even dying. It's just going digital. Apr 21, 2008
The Mobile Phone as a Marketing Platform - Interactive television arrives, but it's not in a set-top box. Mar 24, 2008
Digital Commerce: In and Out of the Dressing Room - Retailers can leverage emerging immersive platforms to create new brand experiences. Feb 25, 2008
Must-See TV Spots - Even ad-skipping DVR users can be induced to watch commercials. But will they deliver? Jan 28, 2008
Mobile's Breakaway Year - This year, mobile proved itself to be the centerpiece of integrated marketing campaigns. Next year, integrated marketing will get even more interesting. Dec 3, 2007
Bringing Accountability into the Living Room - Digital TV metrics: the current sources and some potential insights and applications. Nov 5, 2007
Reports of TV's Death Greatly Exaggerated, Part 3 - Video on demand requires marketers to give customers and prospects more of what they want. Third in a series. Oct 8, 2007
Reports of TV's Death Greatly Exaggerated, Part 2 - Cranking up TV ad relevance with modular spots. Second in a series. Sep 10, 2007
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