Archive for Jeremy Lockhorn

109 articles
Showing 1 to 20
Page: 1 2 3 4 5 6

• Are All Screens Created Equal?
  Online videos need different metrics than TV to prove they're just as worthy of ad dollars. Nov 2, 2009
• Where Search Marketing Comes Up Short
  How can marketers reach consumers who don't know what they are looking for? Oct 5, 2009
• Sizing Up Codes, Pics, and Bumps for Mobile Marketing
  Technologies for mobile devices are well on their way to making everything in the real world clickable. Which one will take the lead role? Aug 10, 2009
• Digital Out-of-Home Landscape Brief
  DOOH advertising is dynamic and fragmented. Get the low down on this rapidly evolving space. Jul 13, 2009
• Mobile Advertising: Four Categories to Consider
  Text messages, branded applications, or display ads -- on-deck and off-. What's right for your brand? Jun 15, 2009
• The Promise of Personalized Video Ads
  Technologies are emerging that stand to improve online video advertising's effectiveness as a direct-response channel. May 18, 2009
• How Do Great Ideas Flourish in the Digital World?
  A look at how emerging technologies stand to help marketers connect with consumers in powerful new ways. Apr 20, 2009
• Give Consumers Choice: Ads vs. No Ads
  When a consumer chooses to view an ad, she is by default engaged in the view. Mar 23, 2009
• Best Practices for Deploying Widgets
  Good content alone won't cut it. Learn how promotion, distribution, and nurturing are keys to a successful widget campaign. Feb 23, 2009
• See, Touch, and Feel in Digital Marketing
  What netbooks, touchscreen devices, haptics, TV widgets, and cheap video cameras mean for the future of digital advertising. Jan 26, 2009
• New Model in Online Video Advertising Holds Promise
  Prosumer-generated advertising stands to challenge ad agency business models. Dec 29, 2008
• Putting New Technology to the Tulsa Test
  A gadget freak gets audience insight during holiday visits with friends and family. Dec 1, 2008
• An Open Letter to Partners and Would-be Partners
  Six tips to improve your chances of working with a creative agency. Nov 3, 2008
• Next-Gen Tech: Virtual Reality and More
  The Wiimote, Microsoft Surface, Apple's iPhone, and other emerging technologies radically reinvent the way that people interact with digital technologies. Learn how. Oct 6, 2008
• The Mobile Phone as a Marketing Platform
  Interactive television arrives, but it's not in a set-top box. Sep 8, 2008
• Best Practices for Deploying Widgets
  Good content alone won't cut it. Learn how promotion, distribution, and nurturing are keys to a successful widget campaign. Aug 11, 2008
• More Key Emerging Media Trends
  The old Internet ad model of driving traffic to a site is being turned on its head. Suddenly, it's about driving the right pieces of your site to the traffic. Jul 14, 2008
• A Look at Key Emerging Media Trends
  What the evolution of smartphones, including the iPhone, and out of home digital signage means for interactive advertising. Jun 16, 2008
• Convergence: It's Back
  Emerging digital out-of-home experiences will redefine how we tell stories to our audiences. Here's why. May 19, 2008
• Reports of TV's Death Greatly Exaggerated, Part 1
  TV isn't dead. It's not even dying. It's just going digital. Apr 21, 2008

109 articles
Showing 1 to 20
Page: 1 2 3 4 5 6

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