Archive for Jeremy Lockhorn

Showing 105 items

• Mobile Advertising: Four Categories to Consider
  Text messages, branded applications, or display ads -- on-deck and off-. What's right for your brand? Jun 15, 2009
• The Promise of Personalized Video Ads
  Technologies are emerging that stand to improve online video advertising's effectiveness as a direct-response channel. May 18, 2009
• How Do Great Ideas Flourish in the Digital World?
  A look at how emerging technologies stand to help marketers connect with consumers in powerful new ways. Apr 20, 2009
• Give Consumers Choice: Ads vs. No Ads
  When a consumer chooses to view an ad, she is by default engaged in the view. Mar 23, 2009
• Best Practices for Deploying Widgets
  Good content alone won't cut it. Learn how promotion, distribution, and nurturing are keys to a successful widget campaign. Feb 23, 2009
• See, Touch, and Feel in Digital Marketing
  What netbooks, touchscreen devices, haptics, TV widgets, and cheap video cameras mean for the future of digital advertising. Jan 26, 2009
• New Model in Online Video Advertising Holds Promise
  Prosumer-generated advertising stands to challenge ad agency business models. Dec 29, 2008
• Putting New Technology to the Tulsa Test
  A gadget freak gets audience insight during holiday visits with friends and family. Dec 1, 2008
• An Open Letter to Partners and Would-be Partners
  Six tips to improve your chances of working with a creative agency. Nov 3, 2008
• Next-Gen Tech: Virtual Reality and More
  The Wiimote, Microsoft Surface, Apple's iPhone, and other emerging technologies radically reinvent the way that people interact with digital technologies. Learn how. Oct 6, 2008
• The Mobile Phone as a Marketing Platform
  Interactive television arrives, but it's not in a set-top box. Sep 8, 2008
• Best Practices for Deploying Widgets
  Good content alone won't cut it. Learn how promotion, distribution, and nurturing are keys to a successful widget campaign. Aug 11, 2008
• More Key Emerging Media Trends
  The old Internet ad model of driving traffic to a site is being turned on its head. Suddenly, it's about driving the right pieces of your site to the traffic. Jul 14, 2008
• A Look at Key Emerging Media Trends
  What the evolution of smartphones, including the iPhone, and out of home digital signage means for interactive advertising. Jun 16, 2008
• Convergence: It's Back
  Emerging digital out-of-home experiences will redefine how we tell stories to our audiences. Here's why. May 19, 2008
• Reports of TV's Death Greatly Exaggerated, Part 1
  TV isn't dead. It's not even dying. It's just going digital. Apr 21, 2008
• The Mobile Phone as a Marketing Platform
  Interactive television arrives, but it's not in a set-top box. Mar 24, 2008
• Digital Commerce: In and Out of the Dressing Room
  Retailers can leverage emerging immersive platforms to create new brand experiences. Feb 25, 2008
• Must-See TV Spots
  Even ad-skipping DVR users can be induced to watch commercials. But will they deliver? Jan 28, 2008
• Mobile's Breakaway Year
  This year, mobile proved itself to be the centerpiece of integrated marketing campaigns. Next year, integrated marketing will get even more interesting. Dec 3, 2007
• Bringing Accountability into the Living Room
  Digital TV metrics: the current sources and some potential insights and applications. Nov 5, 2007
• Reports of TV's Death Greatly Exaggerated, Part 3
  Video on demand requires marketers to give customers and prospects more of what they want. Third in a series. Oct 8, 2007
• Reports of TV's Death Greatly Exaggerated, Part 2
  Cranking up TV ad relevance with modular spots. Second in a series. Sep 10, 2007
• Reports of TV's Death Greatly Exaggerated, Part 1
  TV isn't dead. It's not even dying. It's just going digital. Aug 13, 2007
• Making Video Advertising Accountable to Consumers
  We're in the midst of another accountability evolution, this time with Web 2.0 technology. Jul 16, 2007
• Innovation Isn't a Clean Sport
  A few basic best practices for navigating these emerging platforms Jun 18, 2007
• Don't Call It Advertising
  The ad industry must find ways to market online content that's relevant and interesting. May 21, 2007
• Interactivity's Meaning for Marketers
  Interactivity is so much more than a direct-response trigger. Mar 26, 2007
• Listening Technologies and Word of Mouth
  Tools help marketers listen to consumers before they develop a word-of-mouth strategy. Feb 26, 2007
• Video Search Catches Up With Video Tagging
  What consumers want, when they want it. Enter video tagging Jan 29, 2007
• Are You Ready for Ubiquitous Interactivity?
  It's time to free interactivity from the Internet and apply it to all media. Dec 4, 2006
• User Control as an Opportunity
  Consumer control is perhaps the greatest opportunity the marketing world has ever faced. Nov 6, 2006
• In-Banner Video Advertising
  Interesting innovations and experiments in in-banner video advertising. Oct 9, 2006
• Making Video Advertising Accountable to Consumers
  We're in the midst of another accountability evolution, this time with Web 2.0 technology. Sep 11, 2006
• Web Sites: Best Practices or Creativity?
  The Web site is replacing the :30 spot as the central expression of a brand. Tips to make your site stand out from your competitors'. Aug 14, 2006
• Why TiVo-Proof Is a Flawed Concept
  Intrusive is intrusive is intrusive. Jul 17, 2006
• Virtual Advertising in a Virtual World
  Advergaming is poised for growth, and with the explosion of user-generated content and social networking in general, virtual worlds just may be marching along in step. Jun 19, 2006
• TV Spots Are Dead
  Stop shooting TV spots. Right now. I'm serious. May 22, 2006
• Why Is A Watermelon In The Tailpipe?
  We hope people will view and pay attention to our ad's entire animation cycle. But what if they don't? Apr 24, 2006
• Making Linear Storytelling Interactive
  As movies and video games converge, they continue to show us the potential for interactive, multichannel storytelling. Apr 10, 2006
• Developers, Developers, Developers…Advertisers!
  Microsoft (and a number of other important players) change priorities to focus on Web advertisers. Mar 27, 2006
• Consumer Wrath... And How to Avoid It
  A cautionary tale: even one ticked-off customer has the power to destroy a business. Feb 27, 2006
• Breaking Through the Ad Blockers
  Consumers avoid ads, so advertisers invent new kinds of ads to trick viewers into watching. Is that the right approach? Jan 30, 2006
• Ad Searching With TiVo
  TiVo announces it's working on an ad search functionality. Will users bite? Dec 5, 2005
• Web Sites: Best Practices or Creativity?
  The Web site is replacing the :30 spot as the central expression of a brand. Tips to make your site stand out from your competitors'. Nov 7, 2005
• Engage the Consumer With Interactivity
  Why interactivity is good for both brand and direct response objectives. Oct 10, 2005
• Measurement and Testing: Launch Your Campaign to New Heights
  Cross-channel measurement. Online media mix measurement. In the sea of online marketing data, you can't afford to ignore these measures. Sep 12, 2005
• Information Overload
  Information overload is at an all-time high. Do new digital technologies really help cope with it all? Aug 15, 2005
• Making Linear Storytelling Interactive
  As movies and video games converge, they continue to show us the potential for interactive, multichannel storytelling Jul 18, 2005
• Viral Lemmings
  End users pass it along, but most marketers should give viral marketing a pass. Online word of mouth is probably a better fit. Jun 20, 2005
• Project Apollo: Ready for Lift Off?
  Project Apollo hopes to track behavior and media consumption across channels. Will it tackle interactive? If so, how? May 23, 2005
• The Video Revolution: Coming Soon to a PC Near You
  You can listen to consumers, embrace change, and give them what they want. Or, you can try to protect the status quo. Apr 25, 2005
• A Marketer's First Responsibility
  Technology allows some really fun things in online advertising. Does 'can' equal 'should'? Mar 28, 2005
• Customer Service Tech Solutions 101
  An overview of the four basic, Web-based customer service solutions -- what they are, what they do, and why you should consider them for your business. Feb 28, 2005
• Interactive Marketing: Design Matters
  Weak design frustrates people. Smart design solves problems. Jan 31, 2005
• Holy High Tech, Batman!
  How technology -- and the Batmobile -- enhance the TV viewing experience. Jan 3, 2005
• The Return of Community
  Community is a powerful way to build content, a sense of belonging, emotional connections, and trust. Marketers who get that are pulling ahead of the competition. Dec 6, 2004
• Rich Media, Online Ads, and Howard Gossage
  Advertising is much less about blasting a message than it is about serving an empowered audience. Nov 8, 2004
• SMS Advertising: Engage the Consumer
  Leverage SMS campaigns to get consumers talking about, and interacting with, your brand. Oct 11, 2004
• Ooqa-Ooqa Goes Polite
  A company with a penchant for over-the-top product names relaunches its "branded browser." Sep 13, 2004
• Engage the Consumer With Interactivity
  Why interactivity is good for both brand and direct response objectives. Aug 16, 2004
• The First Interactive Ad Man
  Interactive advertising's birth -- in the 1950s. Jul 19, 2004
• The Frequency Cap Is Your Friend
  Some marketers just don't get the message -- the ones who subject users to unrelenting versions of their messages. Jun 21, 2004
• More Creative Creative
  Interactive ads can establish a connection before a consumer visits your site. May 24, 2004
• A Study in Video: Three Online Ads
  Video works best online when relevant interactivity is included. Apr 26, 2004
• Interactivity in Video Ads
  What does interactivity in video mean? Mar 29, 2004
• Online Video: More Than Eyeballs
  Marketers must help online video fast-forward into interactivity. Mar 1, 2004
• Video Commercials: Online Advertising's Superhero?
  With power comes great responsibility. Feb 2, 2004
• Wish List for Christmas, 2004
  Rich media standards in our stockings next year, OK, Santa? Jan 5, 2004
• Claria, Litigation, and the Wild West
  Like pioneers of the Wild West, advertisers need to be resourceful. Dec 8, 2003
• Let's Get Analytical
  When it comes to Web marketing, ignorance is not bliss. Nov 13, 2003
• Customer Service Tech Solutions 101
  An overview of the four basic, Web-based customer service solutions -- what they are, what they do, and why you should consider them for your business. Nov 10, 2003
• The Frequency Cap Is Your Friend
  Some marketers just don't get the message -- the ones who subject users to unrelenting versions of their messages. Oct 13, 2003
• Innovate, or Face the Music
  Different drummer or broken record? Lessons from the music industry. Sep 15, 2003
• The Rules of Engagement
  Meaningful interactivity beats 'punch the monkey.' Aug 18, 2003
• The Importance of QA
  Don't take QA lightly. Miss something, and the public will find it. Jul 21, 2003
• Why Wait for Broadband?
  Online already works, so quit waiting for some magical broadband penetration number before diving in. Jun 23, 2003
• I Love Point·Roll
  Making a good product great. Apr 28, 2003
• I Want My HD&iTV!
  The next interactive marketing revolution is right around the corner... but the corner seems to be a million miles away. Mar 31, 2003
• Customer Service Tech Solutions 101
  An overview of the four basic, Web-based customer service solutions -- what they are, what they do, and why you should consider them for your business. Mar 3, 2003
• What Happened to Customer Service?
  Jeremy wants to know: Is it just him, or have most companies totally forgotten the importance of customer service? Jan 6, 2003
• An Overdue "Thanks" to Spammers
  Credit where it's due. Spam helps Jeremy be a better marketer. Dec 9, 2002
• At Home in an Unwired Wonderland
  The networked home. Suddenly, 'convergence' sounds so five minutes ago. Nov 11, 2002
• Step Into the Stream
  Why streaming video ads don't work -- and why they soon will. Oct 14, 2002
• Why Can't Johnny Count Ad Impressions?
  We've come a long way in the Internet ad industry; but in some regards, we're still in the dark ages. Sep 16, 2002
• Bad Medicine
  Who's the drug dealer? Unethical (if not downright illegal) pharmacies flourish on the Web -- thanks to portals, search engines, and legitimate marketers happy to accept their money. Aug 19, 2002
• Let's Get Analytical
  When it comes to Web marketing, ignorance is not bliss. Jul 22, 2002
• Macromedia Versus Microsoft?
  Could Macromedia's recent moves to expand Flash as a development tool pose a threat to a certain other software company? Jun 24, 2002
• Rich Media Surprises Even a Believer
  Perhaps you've grown ho-hum about rich media as it's become increasingly commonplace. Even Jeremy was stunned by its power in a recent campaign. May 13, 2002
• Pardon Me, Would You Care to View This Ad?
  Banner Console is the opposite of intrusive. It flouts direct marketing principles. Why is the CTR 15 times the national average? Apr 15, 2002
• Pretested Rich Media Tips
  Let someone else do the groundwork. Jeremy offers some rich media tips that are proven effective and the companies that provide the technology. Mar 20, 2002
• Establishing an Emotional Connection
  Can a Web ad make you laugh or make you cry? Jeremy believes that technology has developed far enough that it's possible for Internet advertising to evoke emotion. Feb 20, 2002
• New Developments in the "Digital Lifestyle," Part 2
  If you're a gadget freak or a marketer trying to understand the latest trends in consumer lifestyles, look no further than the devices being unveiled by Microsoft and Apple. Jan 23, 2002
• New Developments in the "Digital Lifestyle," Part 1
  If announcements out of this week's two big conferences are any indication, everyone's rushing to develop the "hub" around which consumers' digital lifestyle will revolve. Jan 9, 2002
• Will TV Advertising Change in Internet Time?
  iTV may not be a reality -- yet, but personal video recorders are. Is TV advertising adapting already to the fast-forward button? Dec 12, 2001
• Toward Brilliant Creative
  Which comes first, the technology or the creative? In too many shops,people are getting their priorities mixed up. Oct 31, 2001
• My Pet Peeves
  Part of my job is to evaluate emerging new technologies and to determine when and how it is appropriate to employ specific technologies for our clients. I spend a lot of time surfing corporate Web sites, talking with vendors, and installing software that crashes my machine. Oct 3, 2001
• What's New Out There (Part 2)?
  Jeremy's previous article was a quick overview of a few new and exciting things going on out there. There was too much to write about, though -- and thus part two was born. Sep 5, 2001
• What's New Out There?
  He's avoided the good-old "overview of what's new" topic, thinking it might seem a cop-out. Well, he does have a few other topics in mind, but most of them are still half-baked. And there's some new and exciting stuff that just has to be shared... Aug 8, 2001
• Cache Busting: Busted?
  Ad-serving discrepancies are perhaps the biggest thorn in the side of online media buyers and analytics teams. Technical folks who work on ad-serving systems have fought hard to resolve the issue, but it's not easy. And sometimes the cure is worse than the disease. Jul 11, 2001
• The Plot Thickens
  Storytelling is a sophisticated art form, practiced by many and mastered by few. But do today's masters have the skills to tell the story when it becomes nonlinear and interactive? Perhaps. Or it might take an entirely different skill set. But that chapter has yet to be written. Jun 6, 2001
• Another Hurdle: Ad-Blocking Software
  As Web advertising becomes more intrusive with larger ads, pop-ups, DHTML executions, and expandable ads, many users resort to ad-blocking software. Web advertising needs a model that is effective for advertisers and users alike. May 9, 2001
• Personal Video Recorders: A Threat to TV?
  Web TV is evolving, and it could change advertising as we know it. Most people don't know what a PVR can do to TV-viewing habits. Here's what can happen when the masses find out. Apr 11, 2001
• The Digital Lifestyle Wars
  As the computer age loses momentum to the digital age, Microsoft, AOL/Time Warner, Sony, and Apple are laying the groundwork for a third major computing war that may spark an economic turnaround in the tech sector. Mar 21, 2001
• Eyeballs: Out There for the Taking
  Why do so many rich media vendors have trouble turning a profit? Jeremy talks about contributing factors and tells you why well-executed rich media campaigns are so effective for reaching an online audience. Mar 7, 2001

Back to Jeremy Lockhorn

• Search Marketing Coordinator
  Zappos.com Henderson, United States
• Staff Writer
  Incisive Media New York, United States
• Associate Brand Manager
  Incisive Media New York, United States
• Associate Editor
  Incisive Media New York, United States
• Technical Services Analyst - Mountain View
  Google Inc. Mountain View, United States

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