Archive for Jeremy Lockhorn

109 articles
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Are All Screens Created Equal?
Online videos need different metrics than TV to prove they're just as worthy of ad dollars. Nov 2, 2009
Where Search Marketing Comes Up Short
How can marketers reach consumers who don't know what they are looking for? Oct 5, 2009
Sizing Up Codes, Pics, and Bumps for Mobile Marketing
Technologies for mobile devices are well on their way to making everything in the real world clickable. Which one will take the lead role? Aug 10, 2009
Digital Out-of-Home Landscape Brief
DOOH advertising is dynamic and fragmented. Get the low down on this rapidly evolving space. Jul 13, 2009
Mobile Advertising: Four Categories to Consider
Text messages, branded applications, or display ads -- on-deck and off-. What's right for your brand? Jun 15, 2009
The Promise of Personalized Video Ads
Technologies are emerging that stand to improve online video advertising's effectiveness as a direct-response channel. May 18, 2009
How Do Great Ideas Flourish in the Digital World?
A look at how emerging technologies stand to help marketers connect with consumers in powerful new ways. Apr 20, 2009
Give Consumers Choice: Ads vs. No Ads
When a consumer chooses to view an ad, she is by default engaged in the view. Mar 23, 2009
Best Practices for Deploying Widgets
Good content alone won't cut it. Learn how promotion, distribution, and nurturing are keys to a successful widget campaign. Feb 23, 2009
See, Touch, and Feel in Digital Marketing
What netbooks, touchscreen devices, haptics, TV widgets, and cheap video cameras mean for the future of digital advertising. Jan 26, 2009
New Model in Online Video Advertising Holds Promise
Prosumer-generated advertising stands to challenge ad agency business models. Dec 29, 2008
Putting New Technology to the Tulsa Test
A gadget freak gets audience insight during holiday visits with friends and family. Dec 1, 2008
An Open Letter to Partners and Would-be Partners
Six tips to improve your chances of working with a creative agency. Nov 3, 2008
Next-Gen Tech: Virtual Reality and More
The Wiimote, Microsoft Surface, Apple's iPhone, and other emerging technologies radically reinvent the way that people interact with digital technologies. Learn how. Oct 6, 2008
The Mobile Phone as a Marketing Platform
Interactive television arrives, but it's not in a set-top box. Sep 8, 2008
Best Practices for Deploying Widgets
Good content alone won't cut it. Learn how promotion, distribution, and nurturing are keys to a successful widget campaign. Aug 11, 2008
More Key Emerging Media Trends
The old Internet ad model of driving traffic to a site is being turned on its head. Suddenly, it's about driving the right pieces of your site to the traffic. Jul 14, 2008
A Look at Key Emerging Media Trends
What the evolution of smartphones, including the iPhone, and out of home digital signage means for interactive advertising. Jun 16, 2008
Convergence: It's Back
Emerging digital out-of-home experiences will redefine how we tell stories to our audiences. Here's why. May 19, 2008
Reports of TV's Death Greatly Exaggerated, Part 1
TV isn't dead. It's not even dying. It's just going digital. Apr 21, 2008