The Promise of Personalized Video Ads
Technologies are emerging that stand to improve online video advertising's effectiveness as a direct-response channel. May 18, 2009
Best Practices for Deploying Widgets
Good content alone won't cut it. Learn how promotion, distribution, and nurturing are keys to a successful widget campaign. Feb 23, 2009
See, Touch, and Feel in Digital Marketing
What netbooks, touchscreen devices, haptics, TV widgets, and cheap video cameras mean for the future of digital advertising. Jan 26, 2009
Next-Gen Tech: Virtual Reality and More
The Wiimote, Microsoft Surface, Apple's iPhone, and other emerging technologies radically reinvent the way that people interact with digital technologies. Learn how. Oct 6, 2008
Best Practices for Deploying Widgets
Good content alone won't cut it. Learn how promotion, distribution, and nurturing are keys to a successful widget campaign. Aug 11, 2008
More Key Emerging Media Trends
The old Internet ad model of driving traffic to a site is being turned on its head. Suddenly, it's about driving the right pieces of your site to the traffic. Jul 14, 2008
A Look at Key Emerging Media Trends
What the evolution of smartphones, including the iPhone, and out of home digital signage means for interactive advertising. Jun 16, 2008
Convergence: It's Back
Emerging digital out-of-home experiences will redefine how we tell stories to our audiences. Here's why. May 19, 2008
Must-See TV Spots
Even ad-skipping DVR users can be induced to watch commercials. But will they deliver? Jan 28, 2008
Mobile's Breakaway Year
This year, mobile proved itself to be the centerpiece of integrated marketing campaigns. Next year, integrated marketing will get even more interesting. Dec 3, 2007
Web Sites: Best Practices or Creativity?
The Web site is replacing the :30 spot as the central expression of a brand. Tips to make your site stand out from your competitors'. Aug 14, 2006
Virtual Advertising in a Virtual World
Advergaming is poised for growth, and with the explosion of user-generated content and social networking in general, virtual worlds just may be marching along in step. Jun 19, 2006
TV Spots Are Dead
Stop shooting TV spots. Right now. I'm serious. May 22, 2006
Why Is A Watermelon In The Tailpipe?
We hope people will view and pay attention to our ad's entire animation cycle. But what if they don't? Apr 24, 2006
Making Linear Storytelling Interactive
As movies and video games converge, they continue to show us the potential for interactive, multichannel storytelling. Apr 10, 2006
Breaking Through the Ad Blockers
Consumers avoid ads, so advertisers invent new kinds of ads to trick viewers into watching. Is that the right approach? Jan 30, 2006
Ad Searching With TiVo
TiVo announces it's working on an ad search functionality. Will users bite? Dec 5, 2005
Web Sites: Best Practices or Creativity?
The Web site is replacing the :30 spot as the central expression of a brand. Tips to make your site stand out from your competitors'. Nov 7, 2005
Information Overload
Information overload is at an all-time high. Do new digital technologies really help cope with it all? Aug 15, 2005
Making Linear Storytelling Interactive
As movies and video games converge, they continue to show us the potential for interactive, multichannel storytelling Jul 18, 2005
Viral Lemmings
End users pass it along, but most marketers should give viral marketing a pass. Online word of mouth is probably a better fit. Jun 20, 2005
Project Apollo: Ready for Lift Off?
Project Apollo hopes to track behavior and media consumption across channels. Will it tackle interactive? If so, how? May 23, 2005
A Marketer's First Responsibility
Technology allows some really fun things in online advertising. Does 'can' equal 'should'? Mar 28, 2005
Customer Service Tech Solutions 101
An overview of the four basic, Web-based customer service solutions -- what they are, what they do, and why you should consider them for your business. Feb 28, 2005
Holy High Tech, Batman!
How technology -- and the Batmobile -- enhance the TV viewing experience. Jan 3, 2005
The Return of Community
Community is a powerful way to build content, a sense of belonging, emotional connections, and trust. Marketers who get that are pulling ahead of the competition. Dec 6, 2004
The Frequency Cap Is Your Friend
Some marketers just don't get the message -- the ones who subject users to unrelenting versions of their messages. Jun 21, 2004
More Creative Creative
Interactive ads can establish a connection before a consumer visits your site. May 24, 2004
Let's Get Analytical
When it comes to Web marketing, ignorance is not bliss. Nov 13, 2003
Customer Service Tech Solutions 101
An overview of the four basic, Web-based customer service solutions -- what they are, what they do, and why you should consider them for your business. Nov 10, 2003
The Frequency Cap Is Your Friend
Some marketers just don't get the message -- the ones who subject users to unrelenting versions of their messages. Oct 13, 2003
Innovate, or Face the Music
Different drummer or broken record? Lessons from the music industry. Sep 15, 2003
I Want My HD&iTV!
The next interactive marketing revolution is right around the corner... but the corner seems to be a million miles away. Mar 31, 2003
Customer Service Tech Solutions 101
An overview of the four basic, Web-based customer service solutions -- what they are, what they do, and why you should consider them for your business. Mar 3, 2003
What Happened to Customer Service?
Jeremy wants to know: Is it just him, or have most companies totally forgotten the importance of customer service? Jan 6, 2003
Step Into the Stream
Why streaming video ads don't work -- and why they soon will. Oct 14, 2002
Why Can't Johnny Count Ad Impressions?
We've come a long way in the Internet ad industry; but in some regards, we're still in the dark ages. Sep 16, 2002
Bad Medicine
Who's the drug dealer? Unethical (if not downright illegal) pharmacies flourish on the Web -- thanks to portals, search engines, and legitimate marketers happy to accept their money. Aug 19, 2002
Let's Get Analytical
When it comes to Web marketing, ignorance is not bliss. Jul 22, 2002
Macromedia Versus Microsoft?
Could Macromedia's recent moves to expand Flash as a development tool pose a threat to a certain other software company? Jun 24, 2002
Rich Media Surprises Even a Believer
Perhaps you've grown ho-hum about rich media as it's become increasingly commonplace. Even Jeremy was stunned by its power in a recent campaign. May 13, 2002
Pardon Me, Would You Care to View This Ad?
Banner Console is the opposite of intrusive. It flouts direct marketing principles. Why is the CTR 15 times the national average? Apr 15, 2002
Pretested Rich Media Tips
Let someone else do the groundwork. Jeremy offers some rich media tips that are proven effective and the companies that provide the technology. Mar 20, 2002
Establishing an Emotional Connection
Can a Web ad make you laugh or make you cry? Jeremy believes that technology has developed far enough that it's possible for Internet advertising to evoke emotion. Feb 20, 2002
New Developments in the "Digital Lifestyle," Part 2
If you're a gadget freak or a marketer trying to understand the latest trends in consumer lifestyles, look no further than the devices being unveiled by Microsoft and Apple. Jan 23, 2002
New Developments in the "Digital Lifestyle," Part 1
If announcements out of this week's two big conferences are any indication, everyone's rushing to develop the "hub" around which consumers' digital lifestyle will revolve. Jan 9, 2002
Will TV Advertising Change in Internet Time?
iTV may not be a reality -- yet, but personal video recorders are. Is TV advertising adapting already to the fast-forward button? Dec 12, 2001
Toward Brilliant Creative
Which comes first, the technology or the creative? In too many shops,people are getting their priorities mixed up. Oct 31, 2001
My Pet Peeves
Part of my job is to evaluate emerging new technologies and to determine when and how it is appropriate to employ specific technologies for our clients. I spend a lot of time surfing corporate Web sites, talking with vendors, and installing software that crashes my machine. Oct 3, 2001
What's New Out There (Part 2)?
Jeremy's previous article was a quick overview of a few new and exciting things going on out there. There was too much to write about, though -- and thus part two was born. Sep 5, 2001
What's New Out There?
He's avoided the good-old "overview of what's new" topic, thinking it might seem a cop-out. Well, he does have a few other topics in mind, but most of them are still half-baked. And there's some new and exciting stuff that just has to be shared... Aug 8, 2001
Cache Busting: Busted?
Ad-serving discrepancies are perhaps the biggest thorn in the side of online media buyers and analytics teams. Technical folks who work on ad-serving systems have fought hard to resolve the issue, but it's not easy. And sometimes the cure is worse than the disease. Jul 11, 2001
The Plot Thickens
Storytelling is a sophisticated art form, practiced by many and mastered by few. But do today's masters have the skills to tell the story when it becomes nonlinear and interactive? Perhaps. Or it might take an entirely different skill set. But that chapter has yet to be written. Jun 6, 2001
Another Hurdle: Ad-Blocking Software
As Web advertising becomes more intrusive with larger ads, pop-ups, DHTML executions, and expandable ads, many users resort to ad-blocking software. Web advertising needs a model that is effective for advertisers and users alike. May 9, 2001
Personal Video Recorders: A Threat to TV?
Web TV is evolving, and it could change advertising as we know it. Most people don't know what a PVR can do to TV-viewing habits. Here's what can happen when the masses find out. Apr 11, 2001
The Digital Lifestyle Wars
As the computer age loses momentum to the digital age, Microsoft, AOL/Time Warner, Sony, and Apple are laying the groundwork for a third major computing war that may spark an economic turnaround in the tech sector. Mar 21, 2001
Eyeballs: Out There for the Taking
Why do so many rich media vendors have trouble turning a profit? Jeremy talks about contributing factors and tells you why well-executed rich media campaigns are so effective for reaching an online audience. Mar 7, 2001