Jim Meskauskas

Jim Meskauskas has had a long career in both traditional and interactive media. He was most recently the Chief Internet Strategist at Mediasmith Inc., where he worked with a range of clients -- from BabyCenter and CBS MarketWatch to Eidos Interactive, Roxio, and LuckySurf. He has also been in media at Hawk Media, Left Field, and USWeb/CKS. He is a founding board member of the Society for Internet Advancement San Francisco, where he oversaw communications. Jim is now developing an independent media consultancy called Media Darwin.

How Much Creative Is Enough? - Too little creative? Too much creative? How many executions are just right for an online campaign? Dec 18, 2001

Standards by Default: Ad Ineffectiveness - Dynamic Logic absorbed DoubleClick's Ad Effectiveness unit last week. Is more consolidation what the industry needs? Dec 11, 2001

The Impression Must Be Destroyed: Redux - Before our readers start forming a lynch mob, Jim tries to set things straight, explaining further why he thinks the impression's days as a media currency should come to an end. Dec 4, 2001

The Impression Must Be Destroyed! (Part 2) - Jim wants the impression gone -- and he wants it gone now. Last week, he told you why. In this, the second of a two-part series, he tells you what should replace it. Nov 27, 2001

The Impression Must Be Destroyed! (Part 1) - Jim wants the impression gone -- and he wants it gone now. This week, he tells you why. In the second of this two-part series, he'll tell you what should replace it. Nov 20, 2001

Engagement Branding Follow-Up - Can the direct response and branding concepts be reconciled? Jim discusses how they might be in this further explanation of engagement branding. Nov 13, 2001

Thesis -- Antithesis -- Synthesis - "What is rational is real and what is real is rational." -- Georg Wilhelm Friedrich Hegel Nov 6, 2001

Another Session - When you say "session," do you really mean "five impressions"? Rather than defining new digital media currencies in terms of the old and familiar, break free and do some radical rethinking. Oct 30, 2001

Jam Sessions - First impressions, now sessions. Oct 23, 2001

What About the Little Guy? - There's no doubt that times are tough. Small publishers should look to print media for a hint on how to cope. Oct 16, 2001